Setting Up Transaction Fields (Global Level)
Updated
Transaction fields capture and store key metadata from each customer interaction, such as transaction type, product details, and interaction date. The values stored in these fields help personalize survey distribution, analyze customer interactions, and generate custom reports. These fields help businesses tailor their surveys and responses based on specific transaction data, enabling more relevant and insightful customer feedback analysis. Refer to this article for more details.
Note: This article covers creating Transaction Fields at the project level. The same capability is also available globally within the Persona App. For more details, refer to this article.
Business Problems Solved
Detailed Interaction Tracking: The Transaction field helps track customer interactions across various touchpoints by recording each interaction with key details such as support ticket status, interaction date, and issue type. This structured view of customer engagement allows teams to quickly understand interaction history, resolve issues efficiently, and provide personalized support based on past experiences.
Behavior-Driven Survey Customization: The Transaction field, along with dynamic logic, personalizes the survey based on customer behavior to improve engagement and feedback quality.
For example, a customer who completes a purchase might receive questions about product satisfaction, while a browsing user might be asked about their website experience. This targeted approach leads to more relevant insights and higher response rates.
Capturing additional context through Transaction Fields at the response level enriches the data with detailed information. This enables more precise filtering and segmentation, leading to deeper insights and more actionable analytics.
Prerequisites
No specific permissions are required to access Transaction Fields.
Setting up Transaction Field
Each transaction is linked to a unique set of metadata, stored as key-value pairs in Transaction Fields that capture the details of the interaction. This structured approach allows for efficient management, in-depth analysis, and customization of surveys based on the specific attributes of each transaction.
Let's have a look at the navigation steps:
Navigate to Global Settings in Customer Feedback Management App.
In the Custom Fields section go to Transaction Fields.
Click + Create Transaction Field.
Go to Create Transaction Field page and fill in the details:
Title: Add a title to the custom field(Mandatory).
Field Type: Select a field type for the custom field. Let's understand the field types(Mandatory).
Description: You can add a description to provide more details about the custom field(Optional).
Field Visibility: You can select the field visibility(Mandatory).
Click Create to finalize and add the custom field.
Note: Transaction Fields created via Global Settings will automatically have All Programs visibility. To limit visibility to a specific project or program, the fields should be created within the respective project.
Manage Transaction Field
The following columns are displayed in the record manager:
Status: Toggle the status option to enable the field successfully.
Name: Displays the name in the transaction field.
Description: Displays a brief explanation of the custom field's purpose.
Type: Represents the type of the custom field (text, number, date, etc.).
Date Created: Displays the creation date of the custom field.
Visibility: Specifies the scope or location where the Transaction Fields are accessible.
Program Name: Indicates that the field was created within a specific project and is accessible only within that project.
Program: Indicates that the field was created within a project and is visible across all projects within the specified program.
All Programs: Indicates that the field is available across all programs within the system.
The following functionalities are available in the record manager.
Refresh: Click the refresh button in the top-right corner to update the Record Manager view.
Filter: Click the Filters button in the top-right corner to open the filters menu and narrow down your view.
Column Manager: Open the Column Manager by clicking its button in the top-right corner.
Manage Columns: Hide or unhide columns to customize your view.
Note: Let's know how to use it?
Map Transaction Fields: Use Transaction Fields to map Excel columns to the appropriate fields when importing transactions.
Upload ad-hoc interaction data using Excel or CSV files, and you can generate reports based on the imported information.
Generate Personalized Links: Export unique links for each transaction helps to enable personalized survey distribution outside of Sprinklr.
Use Dynamic Links: Include Transaction Fields in your dynamic links to pass field values as query parameters, enabling seamless integration with personalized surveys.
Filter Data: Use Transaction Field values to filter your responses and segment feedback based on specific criteria.
Enhance Analytics: Integrate these values into your analytics feeds to uncover deeper insights into customer behavior and interaction patterns.
Transaction Field Values Can:
Be Visualized: Displays a real-time overview of key metrics on the custom dashboard.
Enable Advanced Filtering: Use filters for detailed data analysis to uncover patterns and trends.