Nextdoor Ads Reporting Metrics
Updated
Leverage this detailed list of Nextdoor metrics for reference when accessing portal data and campaign information in Sprinklr.
Note: Nextdoor ad accounts cannot be added directly in Sprinklr. To add a Nextdoor ad account, please contact Support and provide your account access token. Our team will add the account from the backend, after which it will appear in the Ad Accounts screen. Once added, you can perform additional actions such as custom field tagging, as usual.
Metrics Name | Description |
Spend | Total amount you've spent so far on your Ad Entity |
Impressions | Total number of impressions |
Cost Per 1,000 Impressions (CPM) | Amount spent for every 1000 impressions |
Clicks | Total number of clicks on your ad |
Click Through Rate | Total number of clicks divided by the number of impressions |
Cost Per Click | Total amount spent divided by the no. of clicks |
Nextdoor Total Conversions | The total number of conversion actions attributed to your Nextdoor ads. |
Nextdoor Billable Spend | The amount you'll be billed, excluding excess media delivered beyond the ad group budget in Nextdoor. |
Nextdoor Cost per Purchase | Average cost incurred for each purchase on Nextdoor. |
Nextdoor Cost per Lead | Average cost incurred for each lead generated on Nextdoor. |
Nextdoor Cost per Sign Up | Average cost incurred for each sign-up event on Nextdoor. |
Nextdoor Cost per Add to Cart | Average cost incurred for each add-to-cart action on Nextdoor. |
Nextdoor Cost per Initiate Checkout | Average cost incurred for each checkout started on Nextdoor. |
Nextdoor Cost per Page View | Average cost incurred for each page view on Nextdoor. |
Nextdoor Cost per Search | Average cost incurred for each search action on Nextdoor. |
Nextdoor Cost per View Content | Average cost incurred for each content view on Nextdoor. |
Nextdoor Cost per Add to Wishlist | Average cost incurred for each add-to-wishlist action on Nextdoor. |
Nextdoor Cost per Subscribe | Average cost incurred for each subscription event on Nextdoor. |
Nextdoor Purchase | Number of purchase events attributed to your Nextdoor Ads |
Nextdoor Lead | Number of leads generated from your Nextdoor ads |
Nextdoor Sign Up | Number of users who signed up after engaging with your Nextdoor ads. |
Nextdoor Add to Cart | Number of times a product was added to a shopping cart through Nextdoor ads |
Nextdoor Initiate Checkout | Number of times users started the checkout process through Nextdoor ads |
Nextdoor Search | Number of search actions performed after engaging with your Nextdoor ads. |
Nextdoor Page View | Number of times a page was viewed through Nextdoor ads |
Nextdoor View Content | Number of times users viewed a specific piece of content through Nextdoor ads |
Nextdoor Add to Wishlist | Number of times products were added to a wishlist through Nextdoor ads |
Nextdoor Subscribe | Number of subscription events completed through Nextdoor ads |
Nextdoor View Through Conversions | Conversions that occurred after viewing the Nextdoor ad |
Nextdoor Click Through Conversions | Conversions that occurred after clicking the Nextdoor ad. |