Problem

Solution

Difficulty in getting insights on sentiment analysis of people's reviews and comments.

Get insights on content and sentiment analysis of the comments and take immediate action using the standard comment analysis dashboard.

Identifying and moderating negative comments on different channels.

Moderate comments from all channels easily using Sprinklr’s Engagement dashboards. Automatically detect negative or positive comments, delegate them to the right team or agency to address, hide comments with specific keywords, or alert users to pause Paid Initiatives that have become a problem. You can also moderate ad comments on dark and organic posts in a consolidated dashboard and take action immediately.

Difficulty in optimizing advertisements for different audience groups for better engagement and conversions.

Focus optimization on advertisements resonating with your audience; stop optimizing ads with high volumes of negative comments; automatically engage with customers saying great things about your brand as a result of your ads.

Difficulty in accessing holistic reports across Paid, Owned, and Earned data.

View holistic Reporting across Paid, Owned, and Earned data and access metrics like comment volume and sentiment in real-time, and leverage those metrics to optimize Paid Initiatives.​

Note:

• This capability is available for users with Full Ads License.

• This capability is available for Ads Reporting only customers.

• Users can also purchase Ad Comment Moderation as a standalone module.

• The Ad Comment Moderation SKU is the minimal required product required to be able to moderate ad comments.

Post Type

Sprinklr Support

Requires Sprinklr Ads

Facebook

Organic

Yes

No

Boosted

Yes

No

Dark Sponsored

Yes

No

Instagram

Organic

Yes

No

Boosted

Yes

Organic: No

Paid: Yes [Requires FB Ad Account]

Dark Sponsored

Yes

Yes [Requires FB Ad Account]

X (formerly Twitter)

Organic

Yes

No

Boosted

Yes

No

Dark Sponsored

Yes

Yes

LinkedIn

Organic

Yes

No

Sponsored

Yes

No

Dark Sponsored

Yes

Yes

Pinterest

Organic

Yes

No

Promoted

Yes

No

Dark Pin

No

No

TikTok

Organic

Yes

No

Boosted

Yes

No

Dark Sponsored

Yes

Yes

Capabilities

Limitations

Key Placement Asset Customization (PAC) Ads Limitations

Placement Asset Customization (PAC) formats and delivers an ad for several placements (e.g. Instagram Feed, Instagram Stories) by creating variations of its creative assets optimized for each placement. This results in multiple versions of the ad, each with placement-specific asset variations.

Facebook Ad Comments

Behavior -

• For Facebook PAC ads, comments on both the primary (original) post and the Facebook-generated post variations are pulled into Sprinklr.

• However, only the original (primary) post is linked to the ad variant. Facebook does not provide a way to connect the variations back to the ad.

Limitation -

• This means comments on these variations can’t be reliably attributed to the associated ad within Sprinklr.

Instagram Ad Comments

Behavior -

• For Instagram PAC ads, only one of the multiple creative variations tied to the ad is linked through a Post ID.

• Hence, the primary Facebook post and one of it's Instagram post variations will be pulled into Sprinklr. No other variations will be pulled. This is a channel API limitation.

Limitation -

• As a result, only comments on that specific IG variation will be captured in Sprinklr. Comments on other versions will not be available.

How Facebook handles Dynamic Creatives

Dynamic Creative finds the optimized ad creative combinations by taking multiple ad components (such as images, videos, titles, descriptions, and CTAs) and automatically generates combinations of these assets across audiences.

Dynamic Creatives

• Facebook automatically generates separate post versions based on the dynamic combinations you set up.

• These posts operate independently at the API level and are not linked back to the original dynamic creative ad.

• As a result, these posts will show in Sprinklr as Auto-Imported, since we have no way to identify them as part of the dynamic creative setup.

Ad-to-Comment Mapping Challenges

Comment Mapping

• Sprinklr cannot determine which Paid Initiative a specific comment belongs to, because posts (and their comments) may be reused across multiple initiatives.

• If you’ve set up rules to tag posts/comments based on ad-level associations, those rules will not apply to PAC variations, due to the lack of linkage as mentioned above.

Available Workarounds & Exceptions

Configurations

• You can create rules that transfer Ad Variant Custom Fields to Inbound Messages (comments), allowing some filtering based on ad metadata. For more information, click here .

• To distinguish between Paid and Organic comments, you can use Sprinklr’s Paid Status tagging rule.

Channel-Specific Notes

Notes

• Snapchat does not have traditional posts, so no comments are ingested into Sprinklr from that platform.