Overview
Updated
Proactive prompts allow targeting website visitors with certain configurable messaging based on their behavior. Brands can make the first step to engage with their customers with contextual pop-ups. It can help achieve multiple business goals like increase conversions, reduce cart abandonment, customer service cost reductions and increase customer satisfaction.
In Sprinklr, different types of proactive prompts can be configured to meet brand's requirement.
1. Overlay prompt: It is an element that appears on top of the main content of the webpage or application. It is used to grab the user's attention and prompt them to take a specific action, such as connecting to an agent, providing information, subscribing to a newsletter, promotional offers, feedback and surveys, etc.
2. Positioned Prompt: It is an element such as a notification, tooltip, or message that is displayed on a specific location on the webpage or within application. Unlike overlay prompts that restrict the entire screen, positioned prompts are relatively smaller, more targeted and appear within the context of the content.
3. Live Chat Prompt: It is an interactive user interface element on a website or application that encourages a user to engage in real-time chat with a customer support executive or chatbot. They are designed to offered immediate assistance, answer questions, provide support, or guide users through a specific process.
Use Cases
Offer assistance
When a customer lands on your website, you can use proactive prompts to offer them assistance with navigating the site or finding a particular product or service. This can improve the customer experience and increase the chances of making a sale.
Promote special offers
Proactive prompts can be used to inform customers about special offers or promotions that are currently available on your website. This can entice customers to make a purchase or take advantage of a particular offer.
Upsell and cross-sell
Proactive prompts can be used to suggest additional products or services that the customer may be interested in based on their browsing behavior or previous purchases. This can increase the value of the sale and improve customer satisfaction.
Reduce cart abandonment
Proactive prompts can be used to remind customers of items they have left in their shopping cart and encourage them to complete their purchase. This can help reduce shopping cart abandonment rates and increase sales.
Collect feedback
You can use proactive prompts to ask customers for feedback about their experience on your website. This can help you identify areas for improvement and make changes to your website to better meet the needs of your customers.