Advertisers often need a single solution that delivers a comprehensive view of paid, owned, and earned media, especially on social platforms. Sprinklr unifies paid, owned, and earned performance data within a single, AI-powered platform that provides marketing teams with complete visibility, consistent reporting, and actionable insights across the customer journey. Sprinklr offers the following solutions to enable unified marketing insights-

​

1. Unified Reporting for Paid, Owned, and Earned: Sprinklr centralizes data from paid advertisements, brand-owned content, and earned media into one integrated dashboard. These tools help advertisers evaluate performance across channels, reduce complexity, and drive informed decisions.

2. Custom Taxonomy for Global Consistency: Sprinklr empowers organizations to define and enforce a consistent taxonomy for campaigns, objectives, audience segments, and content types across regions and business units. This standardized approach supports:

   • Uniform campaign tagging and categorization.

   • Accurate performance comparisons across geographies.

   • Reliable attribution and insight generation across markets.

3. ​AI-Driven Insights and Optimization: Sprinklr’s advanced AI capabilities analyze unified marketing data to surface optimization opportunities in real time. The platform:

   • Identifies high-performing creatives, optimal publishing times and audience segments.

   • Automates bidding strategies and budget pacing to enhance return on investment (ROI).

   These AI-driven insights accelerate decision-making, reduce manual effort, and improve campaign effectiveness across all stages of the customer journey.

   ​

In this article, we will explain when to use Unified Analytics and POE Dashboards and compare their primary use cases.

Unified Analytics and POE Dashboards Use Cases

Both Unified Analytics and POE Dashboards support cross-channel visibility, but they serve different use cases and reporting needs.

Unified Analytics: Best for Combined Paid and Organic Performance

Paid and Social are attributed differently, making it challenging for you to understand and interpret the combined data accurately when presenting insights to leadership. To visualise the desired set of data, marketers need to -

• View a combined performance score that aggregates paid and organic data.

• Understand the breakdown of paid vs. organic contributions for boosted posts.

• Align campaigns across teams using standardized attribution and timeframes.

• Analyze what’s driving performance changes without data duplication.

Use Unified Analytics to achieve the above needs by leveraging a new data source that combines paid and organic data into a single unified view. It offers the overall sum of paid and social data calculated over identical timeframes along with a breakdown of the paid and organic contributions in boosted posts. This helps advertisers understand what's driving performance changes across content, campaigns, and channels while avoiding data duplication.

Limitations:

• Does not include earned data.

• Does not provide individual breakdown of organic and paid trend data.

​

POE Dashboards: Best for Complete View of Paid, Owned and Earned Media

Understanding the impact of Paid and Owned content on your brand and how Earned engagements contributes to your brand growth is crucial to capture the full voice of the customer. To achieve an overall performance view of paid and social content, and correlate it to earned data to strategize future campaigns, you need -

• Consolidated data across paid ads, brand-owned content, and earned media in one dashboard to understand what channels and content types are driving true business impact.

• Cross-Channel Views with breakdowns by media type including organic posts, ad campaigns, influencer content, and customer engagement.

• Collaboration across departments, helping global teams align their strategies, track progress, and measure outcomes according to a shared set of standards. 

POE Dashboards help achieve the above mentioned needs by displaying paid, owned, and earned media data on a single screen. Unlike Unified Analytics, POE dashboards don’t merge the data into a combined performance total of owned, paid and earned data. Instead, they let you analyze each domain (paid, owned, and earned) individually.

Unified Analytics vs POE Dashboards

​

By using Unified Analytics and POE Dashboards, advertisers can better understand media performance across channels, streamline their workflows, and create more integrated, data-driven strategies.