As a PR manager, monitoring a crisis is as critical as identifying one. A PR manager needs to track the extent and direction of any crisis event to avoid any surprises and drive brand reputation. With Media Monitoring & Analytics' dashboards, customized reporting can be set up to track any event.

Sprinklr’s dashboard offers multiple widgets enabling users to visualize the data in the best possible manner. Following things when combined in a DB, can help PR managers to build a dynamic reporting dashboard, which can be leveraged on multiple fronts for reporting.

PR metrics

Though PR KPIs have existed for years, PR teams are on the back foot – facing stiff challenges in measuring and proving their efforts to deliver business goals. The primary reason is while the PR job functions have modernized, the KPIs haven’t! Unfortunately, many are using decade-old KPIs that are irrelevant to modern-day’s dynamic organizations.

To assist PR & corp comm teams, MM&A offers multiple PR metrics that are proven to work for successful modern PR teams. To learn more about these metric, please visit Metrics in Metrics in Media Monitoring & Analytics.

Standard dashboards

MM&A standard dashboard templates are designed to monitor and track key PR KPIs and to execute detailed competitor and executive analysis. These upgraded templates are packed with new enhanced widgets, imparting more actionable insights and analytics. We now have three different types of dashboard templates which can be used to achieve various PR use cases, namely

• Story Drilldown dashboard to analyze stories

• Story Query Analysis to analyze individual brands

• Story Query Tag Analysis to analyze and benchmark multiple brands

To learn more about standard dashboards, please visit Standard dashboards article.

Widget library

Widget library consists of multiple pre-curated widgets designed to cater various PR use cases. These widgets can be added to your dashboard with a single click and customized further per your preference. This reduces the time to insights by enabling quick configuration of dashboards. 

​To learn more about widget library, please visit Widget library article.

Smart Insights

Smart Insights, an AI-powered Insights tool does the job of finding the top drivers for any metric shown on the dashboard. It enables you to find and report the pinpointed factors in a summarized format that are contributing towards any deviation or anomaly in their important tracking metrics.

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To learn more about Smart insights, please visit here.