Pinterest Idea Ads are immersive, multi-page formats that let advertisers bring their ideas to life through video and image content. These ads provide a creative canvas to inspire audiences and deliver the information they need to take action.

This article explains how to create and publish Pinterest Idea Ads directly from Sprinklr.

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To Create Pinterest Idea Ads

1. Open a new tab and go to Sprinklr Marketing > Advertising > Ads Composer.

2. Select your Pinterest account and enter the campaign details in the Paid Initiative Details tab.

3. Define your Target Audience, and set your Budget & Schedule.

4. Go to the Creatives tab and click +Add another creative.

5. In the Select Creatives screen, click +Add New Creative in the top right corner.

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6. Enter the creative name and select the post type.

7. Add any media as needed and fill in the required Creative details.

8. Next, to publish the the ad as an Idea ad, scroll down and switch on the Publish as Idea Ad toggle.

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9. Click Save, then open the Advanced Configuration tab.

10. Select the ad variant and enter the Destination URL, tracking settings, placements, and other required ad configurations.

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11. Select any Optimization as needed and Review your campaign.

12. Click Publish to launch your Idea Ad.

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