‎Publish Facebook Reels and Story from Distributed

Publish Facebook Reels and Story from Distributed

Updated

9 days ago

Sprinklr leverages Facebook’s API to enable brands to manage their Facebook content directly from the Distributed platform. This includes publishing posts, albums, and live videos, and tracking engagement metrics. By integrating Facebook with Distributed, users can streamline their social media management, ensuring consistent and efficient content distribution.

Use Cases

As a distributed user, I can easily schedule and publish posts, photos, and videos on Facebook, ensuring my content reaches the right set of audiences at the optimal time.
It helps me Manage and Integrate Facebook content with other social media platforms, creating unified marketing campaigns across multiple channels.
I can send my content for approval before publishing, ensuring it meets quality standards and aligns with our brand guidelines.

Benefits

Streamlines the content creation process by managing all the Facebook content from a single platform.
Ensures brand consistency by maintaining a unified look and feel across all Facebook content.
Facilitates scheduling and publishing of Facebook posts at optimal times, ensuring maximum engagement.

Facebook Reel

Facebook Reels are a new way to create short, entertaining videos, get discovered by new audiences, and be part of cultural moments on Facebook. This article will cover the steps and guidelines on how to create a Reel post to one or more Facebook accounts in Publisher.

Steps to Create a Facebook Reel

Log into the Distributed environment.
Click the Publisher icon in the left menu bar and select Create Post.
In the Create Post window, select the Facebook Page where you want to publish.
Select the Type of Message as Reel from the drop-down menu. 
Note: You cannot tag FB pages or profiles while publishing a Facebook reel.
Click Select Video to add a video from the Media Uploader. Or, click Upload Video to select media to upload from your device.
To edit or change the thumbnail, hover over the thumbnail, click the Options icon, and select Edit Thumbnail or Change Thumbnail, based on your preference. To change the thumbnail, select a custom thumbnail from the DAM, or UGC, and upload it from your device.
Limitations: Maximum thumbnail file size can be 10 MB. Thumbnails can only be created on Videos that have been associated with a Page. We recommend that you use thumbnails with the same aspect ratio as the video.
Enter a Description to your selected reel. Next, click the Emoji Picker icon from the Content box to open the emoji menu. Use the icons at the top to browse categories, or search the emoji. Click your chosen emoji, and it'll be added to your description.
Click  Add Preferred Audience to this post or  Add Audience Restrictions. For more information, see Geo-Targeting Facebook Posts.
You can also publish the post as a Dark Post or Draft Post and enable Native Scheduling by checking the respective boxes.
Select a campaign from the Campaign drop-down menu to associate your post with. You can also set your campaign as default by clicking Set as Default. Select a sub-campaign from the Sub-Campaign drop-down menu to associate your post with.
You can select URL Shortener to shorten every link that you paste into your message. This helps you make the most of the character limit.
Under Approval, set an Approval Type for your post. You can also add an Approval Note.
The preview of the post will be rendered on the right pane. Also, you can click the Preview icon in the bottom left corner if you have minimized the Create Post window.
Click Post in the bottom right corner to publish the post on the selected Facebook Page immediately. If you are not ready to publish and want to save your post as a draft, click Save as Draft.
You can also schedule your post for a future date and time by clicking the Schedule Post button in the bottom right corner. Select the month, date, and time of publishing. Click Apply to save your changes. 
To continue publishing the post, check the given Publish Another box in the bottom.

Facebook Story

Facebook Story allows users to share photos and videos to their Story, which is visible to friends and followers of the user's Facebook account. Facebook Stories disappear after 24 hours. This article helps you with the steps for publishing Facebook Stories through Sprinklr.

Two Methods to Publish a Story

Direct Publish: Add your Facebook account to the Sprinklr platform to publish directly to your native Facebook platform.
Publish via Mobile: Schedule posts to Facebook through the Sprinklr platform and publish them using the native Facebook app.

Steps to Create a Facebook Story via Direct Publish

Log into the Distributed environment.
Click the Publisher icon in the left menu bar and select Create Post.
In the Create Post window, select the Facebook Page where you want to publish.
Select the Type of Message as Story from the drop-down menu. 
Under Publishing Type, select Direct Publishing.
Under Media, choose the desired Select Media to choose the media from the Media Uploader (or Upload Media to select media to upload from your device).

Note: You can only post up to 10 media assets (including Photos/Video together) at a time.

Follow the same steps as mentioned in the Facebook reel.

Facebook Story Media Size and Requirements

Photo Specifications

Video Specifications

Limitations

A photo or video uploaded for a story can not have been used in a previously published post.
A video story can not exceed 60 seconds.

Note:

We cannot add stickers and overlay text (caption) in the Facebook Story Direct Publishing flow.
We cannot add polls or questions in the Facebook Story Direct Publishing flow.
We cannot add music to the stories in the Facebook Story Direct Publishing flow.
Resharing Facebook posts and stories is not supported, it is an API Limitation.

Steps to Create a Facebook Story with Publish Via Mobile Option

Part – 1 To Schedule and Publish Facebook Story Posts

Log into the Distributed environment.
Click the Publisher icon in the left menu bar and select Create Post.
In the Create Post window, select the Facebook Page where you want to publish.
Select the Type of Message as Story from the drop-down menu. 
Under Publishing Type, select Publish via Mobile.
Under Media, choose the desired Select Media to choose the media from the Media Uploader (or Upload Media to select media to upload from your device).
Note: You can only post up to 15 media assets (including Photos/Video together) at a time.
Next, enter the description for your Facebook Story post. Additionally, click the  Emoji  Picker icon from the Description box to open the emoji menu. Use the icons at the top to browse categories, or search the emoji. Click your chosen emoji, and it'll be added to your message. 
In the User to notify field, select the user who is responsible for publishing to Facebook via the mobile app. This user will receive the publishing notification and will need to have access to the native Facebook account on his or her mobile device.
Note: The selected user will receive a notification through the mobile app immediately or at the scheduled time.
Fill in the required fields under Properties. Please note that you have to select a  Campaign to publish a Facebook post.
Note: Admin can determine the presence or absence of these properties for the Distributed users. This capability is DP controlled.
The preview of the post will be rendered on the right pane. Also, you can click the Preview icon  in the bottom left corner if you have minimized the Create Post window.

Note: Both Mobile and Desktop previews are available for Facebook Story Post.
Click Post in the bottom right corner to publish the post on the selected Facebook account immediately. If you are not ready to publish and want to save your post as a draft, click Save as Draft.
You can also schedule your post for a future date and time by clicking the Schedule Post icon in the bottom left corner. Select the month, date, and time of publishing. Click Apply to save your changes.

Note: You can also use Smart Scheduling to schedule your Facebook Story Post.
To continue publishing the post, check the given Publish Another box at the bottom.

Part – 2 To Schedule and Publish Facebook Story Posts via Mobile App

Log into the mobile app and you will receive an in-app notification when your post is ready for publishing. Tap the Notification icon  in the bottom bar and tap Facebook post notification to view.
In the Details screen, tap Publish On Facebook in the bottom left corner.
Next, in the Publish on Facebook pop-up screen, tap Open Facebook at the bottom and it will automatically take you to your native Facebook account. 
In the Facebook native account, tap  at the top or swipe right anywhere in the Feed. Then, scroll to Story at the bottom.
To choose a photo or video from your phone's library or gallery, swipe up anywhere on the screen.

Note: All the media is downloaded in your phone gallery which you have uploaded on Sprinklr Web App in Step 1.
Tap ,  , or  to draw, add text or a sticker to your photo or video. To remove the text or a sticker, drag and drop it in at the bottom of the screen.

Note: The caption entered in the Sprinklr Web App (in Step 1) will be automatically copied to your clipboard. Tap to paste the caption.
When you're ready to share, tap Your Story in the bottom left.
Once published, return to Sprinklr Mobile App and open the Facebook post notification. Tap Mark Post as Published.
Next, in the Select the Stories pop-up window, confirm the published stories and tap Mark As Published in the bottom right corner of the Select the Stories pop-up window.