In-App Surveys enable brands to collect solicited feedback directly within their mobile apps during customer interactions. You can choose from pre-designed formats like micro-surveys or customize pop-ups to match their brand identity. Surveys can also be embedded seamlessly into any section of the app for a more integrated experience.

Survey creatives can be triggered based on predefined conditions, such as browsing behavior or session duration, or activated through custom events to capture specific, contextual feedback.

Business Use Cases

• Improving User Onboarding Experience: Organizations often face difficulty understanding why user engagement drops at critical points within mobile app experiences. By leveraging in-app surveys, teams can capture real-time feedback during key interactions, such as onboarding, feature adoption, or checkout flows. Example: iIf a user pauses on a screen without completing an expected action, a brief survey can be triggered to gather insights about their experience. This feedback helps identify barriers like confusing instructions, overwhelming content, or unclear value propositions. With these insights, teams can make targeted enhancements that improve usability and boost engagement. Continuously collecting in-app feedback also supports ongoing product refinement based on real user needs and behavior.

• Addressing Frustration with Checkout Issues: Digital product teams often struggle to understand why users abandon critical flows, such as completing a transaction, signing up, or finishing onboarding. By using in-app surveys, teams can deploy targeted, branded prompts triggered by specific user behaviors, such as lingering too long on a screen without completing an action. These surveys collect real-time feedback to uncover friction points like unclear messaging, unexpected steps, or usability issues. The insights gained help teams make data-driven improvements that enhance the user experience and reduce abandonment. Ongoing use of in-app surveys also enables continuous optimization as user expectations and behaviors evolve.

• Collecting Passive Feedback through "Share Your Feedback" Button: Product teams often seek to gather user feedback without disrupting the overall user experience. By integrating embedded entry points, such as a "Share Feedback" button, directly within the interface, users can provide input at a time that suits them. When selected, this entry point can launch a full-screen, customizable survey aligned with the product’s branding. These surveys can include open-ended questions to capture insights around user needs, pain points, or suggestions. This unobtrusive approach promotes voluntary engagement and delivers actionable feedback, all while preserving a smooth and consistent user experience.

• Preventing App Uninstalls: Understanding why users uninstall an app is a common challenge for product and UX teams. By implementing an exit survey, triggered when a user initiates the uninstall process or navigates to a relevant settings screen, teams can capture valuable feedback at the point of churn.

  These surveys often reveal actionable insights, such as unmet feature expectations, performance issues, or missing personalization. Based on this feedback, cross-functional teams can prioritize improvements that directly address user concerns.

  In one example, updates driven by exit survey responses led to a measurable reduction in uninstall rates. Keeping the survey active allows teams to continuously monitor uninstall reasons and make iterative improvements to retain more users over time.

Real-time feedback allows Product Managers and Marketing Managers to gather insights from active users without disrupting their experience, enabling quick optimizations that enhance the user journey. To further improve the user experience, UX Designers and Product Managers can deploy in-app surveys to uncover pain points and refine interactions, ultimately boosting engagement and retention. With targeted, actionable insights, eCommerce Operations Managers and Marketing Managers can make informed, data-driven decisions to improve user flows and increase conversions. This feedback loop also supports increased engagement and retention, as resolving user frustrations leads to higher satisfaction and long-term loyalty. Additionally, brand consistency and customization are maintained, as Marketing Managers and UX Designers can tailor surveys to reflect brand guidelines while still capturing valuable feedback for continuous product improvement.

You can embed code or SDK on their mobile apps and effortlessly handle all survey management, creative updates and trigger settings directly from Sprinklr.

Prerequisites

You would need access to the Survey Level View and Edit Distribution in order to access In-Apps distribution.