Organizing Survey Questions in Pages
Updated
Organizing survey questions into pages allows you to logically group and structure them, creating a smoother and more intuitive experience for respondents. This approach improves clarity, enhances engagement, and helps reduce survey fatigue by breaking the survey into manageable sections. Grouping questions by intent or topic also ensures a more coherent flow, while dedicated pages simplify navigation and streamline the overall survey completion process.
Business Use Cases
Post-Purchase Survey: This feature helps you create multi-page surveys, organizing questions into distinct sections to enhance the experience and gather valuable product feedback. You can also apply this structure to loyalty programs, enabling structured data collection and identifying patterns across customer touchpoints. Focusing on one topic at a time can prevent survey fatigue and ensure more accurate responses.
Post-Stay Survey: This feature helps you create separate survey pages to gather feedback on different amenities of the location, such as the room and dining experience. This segmentation lets you pinpoint which area contributed most to guest satisfaction or dissatisfaction. Using pages reduces respondents' cognitive overload, ensuring more detailed and honest responses.
Post-Appointment Survey: Multi-page surveys help you gather feedback on appointment scheduling, staff behavior, and wait times. They allow you to categorize data by specific operational areas, making it easier to analyze and implement targeted improvements.
Product Feedback Survey: This feature allows you to collect feedback on product aspects like usability, features, and post-sale support. Organizing the survey into separate pages helps keep respondents focused on one topic at a time, resulting in more thoughtful and actionable insights. It also enables your team to connect survey responses directly to specific product development goals.
Post Claim Submissions Survey: Organizing the survey into multiple pages helps you evaluate different aspects of the claims process, such as communication clarity, resolution speed, and satisfaction. This structure makes it easier for you to identify whether issues stem from communication or operations, ultimately improving overall claims management.
Organizing surveys into clearly defined sections or pages helps create a logical flow that benefits both data analysis and the respondent experience. Breaking surveys into manageable parts improves data categorization for more targeted insights while keeping respondents engaged and reducing drop-off rates. This structured approach enables the collection of relevant, focused responses, allowing businesses to identify and address specific areas for improvement more effectively.
Pre-requisites
In-order to have access to Survey Builder you need to have Survey Level permissions, Builder and Translation permisisons. You need to have create, edit, move, clone or delete surveys permissions at Survey Level.
Navigation Steps
Let's have a look at the navigation steps:
Navigate to Survey Builder.
Go to Pages Section in the right navigation pane.
The Survey is divided into 4 different sections:
Intro Page: You can use the toggle to enable or disable the Intro Page. Adding an Intro Page allows you to incorporate clear instructions, relevant media, and consistent branding at the start of the survey, ensuring its purpose is communicated effectively.
Content Pages: Click + Page to break your survey into multiple pages. Assign a title to each page that reflects its theme or purpose, helping respondents understand what to expect. There are 3 options available for each page inside the Content Page section:
Rename: Allows you to change the name of the current page.
Clone: Allows you clone a specific page, including its questions.
Delete: Allows you to delete a specific page.
End Page: This allows you to add a thank-you note, redirection link, or acknowledgment after the survey is completed.
Special Pages: You can define the status of the pages. Displaying these status messages keeps respondents informed, ensuring clarity in various scenarios and guiding them seamlessly through the survey process. There are four statuses that can be defined:
Expired: Appears when respondent tries to access expired survey.
Paused: Appears when respondent tries to access paused survey.
Already Submitted: Appears when respondent tries to access already submitted survey.
Quota Fulfilled: Appears when the survey is accessed beyond the already setup quota limit. Go to survey settings to modify response quota.
Go to Social Channels section and you can click + Social Channels to add social channels to End, Submitted, Paused, Expired and Quota fulfilled pages.
You can also opt to show social channels in Page or Footer.
Note: You can drag and drop the questions in the relevant sections.
Page Load Times: Large surveys containing heavy media files may result in slower page load times for respondents.
You can even test it in the following manner:
Check Page Organization: Ensure that all questions are logically grouped into relevant pages. Avoid placing too many questions on a single page to prevent clutter and confusion for respondents.
Validate Question Flow: Use the Preview mode to walk through the survey and confirm that questions and pages appear in the correct and intended sequence for a smooth respondent experience.
Manage Respondent Screen
You can manage the respondent screen in the following way:
Edit Logic: You can use the Edit Logic option to modify the logic of the question.
Clone: You can clone a specific page, including all the questions on it.
Delete: You can delete a specific page.
Mark as required: You can mark a question as mandatory.
Best Practices
Thematic Organizations: Organize related questions into separate pages based on themes or goals to improve survey flow and make it easier for respondents to navigate.
Avoid Overloading Pages: Keep each page concise and focused to avoid overwhelming respondents and encourage thoughtful, complete answers.
Use Special Pages Effectively: Use the Introduction and End Pages to provide clear instructions, context, or acknowledgments to respondents, helping set expectations at the start and express appreciation at the end.