Sprinklr Specialised AI Features for Marketing

Updated 

Sprinklr’s Specialized AI for Marketing helps brands create impactful campaigns by leveraging advanced generative AI and predictive intelligence. These features enable marketers to analyze audience sentiment, identify emerging trends, and optimize content strategies across social, digital, and paid channels. With AI-driven creative assistance, automated ad copy generation, and performance forecasting, Sprinklr empowers teams to deliver personalized experiences at scale while maintaining brand consistency. Built on a secure, enterprise-grade platform, these capabilities ensure compliance and efficiency, allowing marketers to maximize ROI and stay ahead in a rapidly evolving digital landscape. This article lists the various Specialised AI Marketing features across your Sprinklr environment.

Ads Publishing in Sprinklr Marketing enables brands to create, manage, and distribute paid advertisements across multiple social and digital channels from a single platform. It streamlines campaign execution, optimizes targeting, and provides real-time analytics to maximize ROI and engagement. The following table gives details on multiple Specialised features of Ads Publishing.

Feature Name

Enablement

Role Based Access Control (RBAC)

Visible on Screen(s)

Present in AI+ Studio?

Enabled by default for Paid Partners

Paid > Strategy Group

Ads Manager, Ads Composer

No

Enabled by default for Paid Partners

Paid > Strategy Group

Ads Manager, Ads Composer

No

Enabled by default for Paid Partners

Paid -> Strategy Group

Ads Manager, Ads Composer

No

Performance Insights

Enabled by DP: MEDIA_ASSET_INSIGHTS_ENABLED = true

Paid -> Creative Compliance

Creative Management App, Ads Reporting

No

Content Marketing empowers brands to plan, create, and publish engaging content across multiple social and digital channels from a unified platform. It streamlines workflows, ensures brand consistency, and leverages AI-driven insights and analytics to optimize performance and drive meaningful audience engagement. The following table gives details on multiple Specialised features of Content Marketing.

Feature Name

Enablement

Role Based Access Control (RBAC)

Visible on Screen(s)

Present in AI+ Studio?

Enabled by default for Paid Partners

Paid > Strategy Group

Ads Manager, Ads Composer

No

Enabled by default for Paid Partners

Paid > Strategy Group

Ads Manager, Ads Composer

No

Enabled by default for Paid Partners

Paid > Strategy Group

Ads Manager, Ads Composer

No

Enabled by DP: MEDIA_ASSET_INSIGHTS_ENABLED = true

Paid > Creative Compliance

Creative Management App, Ads Reporting

No

Ads Manager in Sprinklr Marketing provides a centralized solution to create, manage, and optimize paid campaigns across multiple social and digital platforms. It simplifies ad workflows, ensures brand consistency, and leverages AI-driven insights for precise targeting and real-time performance analytics to maximize ROI. The following table gives details on multiple Specialised features of Ads Manager.

Feature Name

Enablement

Role Based Access Control (RBAC)

Visible on Screen(s)

Present in AI+ Studio?

Enabled by default for Paid Partners

Paid > Ad Manager > Ad Manager Anomaly Copilot

Ads Manager

No