‎Supported Queries in Sprinklr Copilot for Marketing: Ads Reporting

Supported Queries in Sprinklr Copilot for Marketing: Ads Reporting

Updated

1 day ago

The introduction of chat interface in the Sprinklr Copilot lets you ask queries about the data in your dashboard enabling you to interact with the dashboard in a more conversational way. Instead of searching through charts and filters, you can simply ask questions in the chat and receive clear, meaningful insights instantly.

This article explains the types of queries you can ask in Sprinklr Copilot, along with the supported metrics and dimensions for queries that go beyond what is available in your current dashboard.

Types of Queries Supported in Sprinklr Copilot

The Sprinklr Copilot supports two main types of queries -

Queries About Data Within the Current Dashboard
You can ask questions about any data or entity currently displayed in your dashboard without any restrictions.
- Summarize performance at different levels, such as by dashboard, tab, or widget.
  Example: Summarize tab X.
- Ask performance-based questions directly related to the dashboard’s content.
  Example: Compare total results with respect to age and let me know the best-performing age range.
Queries About Metrics and Dimensions Not Displayed in the Dashboard
You can go beyond the visible data and ask about commonly used KPIs and breakdowns, even if they aren’t currently included in the dashboard.
Example: Which campaign drove the highest clicks last month?

Note: For queries that include metrics or dimensions that are not plotted in the dashboard, Sprinklr Copilot will respond only if those items are within the list of supported metrics and dimensions.

List of supported metrics and dimensions

Sprinklr Copilot can answer queries about metrics and dimensions not shown on the dashboard, only if the referenced items are included in the supported list below:

Dimensions

Dimension Name	Description
Paid Initiative Name	Paid initiative also known as PI or campaign, refers to an advertising campaign or effort where money is spent to promote content, products, or services through paid channels
Date	The date refers to the breakdown of data by the specific calendar date
Ad Post	Ad Post refers to the specific post or content used in the ad.
Channel	Channel/Social Network refers to the platform where the ad is being delivered.
Ad Set Name	Ad set name refers to the specific name/title given to the ad set within the campaign/paid initiative.
Ad Variant Name	The name of the ad within a campaign.
Ad Account	The name of the advertising account used to manage and run ads.
Ad Objective	Objective refers to the specific goal or outcome the ad set aims to achieve, such as conversions or brand awareness.
Ad Variant	Ad Variant refers to different versions of an ad within the same campaign, each with varying creative elements.
Ad Creative Type	Creative Type refers to the format of the ad, such as image, video, or carousel.
Month Of Year	The calendar month during which the activity took place.
Day Of Week	Data categorized by the day of the week.
Ad Post Permalink	The permalink refers to the unique URL or link associated with the ad post.
Sprinklr Audience Name	The name of the custom audience created or used within Sprinklr for ad targeting.
Social Network	The platform where the ad is served, such as Facebook, Instagram, X, or LinkedIn.
Ad Variant Status	The current status of the ad variant, such as active, paused, or deleted.
Paid Initiative Status	Status indicates the current operational state of the paid initiative, such as active or paused.
Is Dark Post	Indicates whether the post is a dark post (not shown on the main page but used for targeted advertising).
Ad Set Status	Status indicates the current operational state of the ad set, such as active, paused, or completed.
Creative Name	The creative name refers to the title or identifier given to the creative asset used in the ad
Ad Creative Account (Page/Handle)	The account or page from which the ad creative is published.
Ad Media Type	The type of media used in the ad, such as image, video, or carousel.
Strategy Group	A grouping label used to organize ads by overarching strategies or goals.
Landing Page Url	The URL users are directed to when they click on the ad.
Conversion Metric	The specific action being tracked as a conversion, such as purchases or sign-ups.
Ad Creative Link URL	Link URL refers to the web address included in the ad's creative content.
Currency	Currency indicates the monetary unit in which the ad budget is set and managed.
Source Creation Type	The type of source creation.
Workspace	The Sprinklr workspace where the ad or campaign is managed.
Ad Creative Format Type	The format of the creative used in the ad, such as single image or slideshow.
Paid Initiative Sprinklr Sub-campaign	A sub-level campaign name under the main paid initiative in Sprinklr.
Optimize For	The metric or goal optimized for in a campaign.
Account Groups	Groupings of related ad accounts for reporting or targeting purposes.
Ad Post Id	The unique identifier of the ad post associated with the campaign.
Title	Title refers to the headline or main title of the ad.
Creative Body	The main text or messaging used in the ad creative.
Paid Initiative Publish Date (Pivot)	The date the paid initiative was first published, used for pivoting in analysis.
Call To Action	Call To Action refers to the specific action you want viewers to take, such as "Buy Now" or "Learn More."
Paid Initiative Sprinklr Campaign	The name of the campaign under the paid initiative in Sprinklr.
User	The name of the user.
Video Asset Name	The file name or label given to the video used in the ad creative.
LinkedIn Show in Feed URL	The feed URL that displays the LinkedIn ad content in a user’s feed.
Creative Id (Pivot)	A unique identifier for the creative asset, used in pivot analysis.
Post Promotion Start Date	The start date of the post promotion is the date when the promotion period for a post begins.
Custom Audiences	Segments of users created based on specific criteria for ad targeting.
Best Practice Grade	A rating indicating how closely the ad adheres to recommended best practices.
Week Of Year	The calendar week when the ad activity took place.
Video Length (New)	The duration of the video creative in seconds or minutes.
X Post Placement	The placement of the ad within the X platform, such as feed or search results.
Paid Initiative Cost Benchmark	A reference cost metric used to evaluate ad performance against industry benchmarks.
Image Asset Name	The file name or label assigned to the image used in the ad.
Media Asset	The primary media content (image, video, GIF) used in the ad creative.
Reporting Starts	The start date for performance reporting of the campaign.
Creative Headline	The headline text used in the ad creative.
Product Set	A group of products featured or targeted in the ad.
Post Promotion End Date	The end date of the post promotion is the date when the promotion period for a post ends.
UTM Campaign	The UTM parameter used to track the campaign in analytics tools.
X Ad Set Channel Id	The identifier for the ad set’s channel within the X platform.
Sprinklr Audience Id	The unique identifier for an audience in Sprinklr.
Lead Form Name	The name of the form used to collect leads from the ad.
Ad Buying Type	Buying Type refers to the method used to purchase ad space, such as auction or fixed price.
Post Type	The type of post used in the ad, such as image post, video post, or carousel.
Paid Initiative Rate Benchmark	A reference rate metric used to benchmark ad performance.
Video Asset	The video file used as the main creative in the ad.
Ad Set Created Date (Pivot)	The date the ad set was created, used for pivot-based analysis.
Image Asset	The image file used in the ad creative.
Creative Name (Pivot)	The name given to the creative asset, used in pivot reporting.
Ad Variant Created Date (Pivot)	The date the ad variant was created, used in performance pivots.
Ad Variant Publish Date (Pivot)	The date the ad variant was published, used in pivot analysis.
Human present in Media	Indicates whether a human figure is visible in the ad media.
Facebook Publisher Platforms (Pivot)	The platforms under Facebook where the ad was served, like Messenger or Instagram.
Instagram Page	The Instagram page associated with an ad or campaign.
Day of Performance	The specific day the ad performance data refers to.
Ad Optimization Type	The optimization goal set for the ad, such as conversions or link clicks.
Destination Type	The final destination of the ad, like website, app, or lead form.
Ad Variant Source Creation Type	Source creation type indicates how the ad variant was created
Google DV360 Creative Size	The dimensions of the ad creative used in DV360 campaigns.
Ad Set Cost Benchmark	A benchmark value used to compare the cost performance of an ad set.
Paid Initiative Bid Strategy	The strategy used for bidding in the campaign, like lowest cost or target ROAS.
Ad Set Rate Benchmark	A benchmark rate used to evaluate the performance of an ad set.
Paid Initiative Source Creation Type	Source creation type refers to how the paid initiative was created
Google DV360 Creative Type	The type of creative (e.g., display, native) used in Google DV360.
Twitter Card Name	The name of the Twitter Card format used in the ad.
Creative Customization	Indicates whether the creative was customized for a specific audience or placement.
Reporting Ends	The end date for performance reporting of the campaign.
Dynamic Custom Aggregation	Custom aggregation settings used to group and analyze data.
X Funding Instrument	The payment method or billing source used for X platform campaigns.
Google DV360 Creative	The creative asset used in DV360 campaigns.
Is Branded Post	Indicates if the ad is marked as a branded content post.
Facebook Run Status (Ad Set)	The current run status of the ad set on Facebook.
Google Ad group	A collection of ads that share the same targeting within a campaign.
Facebook Learning Phase	Indicates if the ad is in the learning phase on Facebook.
Funding Instrument	The source of funds used to pay for the campaign.
Strategy Group: Based on Applied Time	A grouping based on when the strategy was applied.
Ad Study Type	Data categorized by different types of ad studies conducted.
Ad Study	The study associated with an ad.
Ad Set Publish Date (Pivot)	The date the ad set was published, used in pivot analysis.
Conversion Pixel	A tracking pixel used to capture conversion data from user actions.
Link Description	The description text that accompanies the link in the ad.
Is Product Deleted	Indicates whether the advertised product has been removed or deleted.
Time Of Day	This dimension is deprecated. Use 'Time of Day (Ad Account)' instead.
X Ad Channel Id	The ID of the channel where the ad was placed on X.
Reporting Benchmark	The benchmark used in reporting.
Ad Account Native Name	The original name of the ad account used in the native platform.
X Placement	The specific placement location of the ad on the X platform.
Advantage+ Creative Standard Enhancements	Indicates if Meta’s automated creative enhancements were used.
Ad Variant Bid Type	The type of bid strategy used for the ad variant.
X Funding Instrument Id	The unique ID of the billing source used for X campaigns.
Ad Variant Paused By	The user or system that paused the ad variant.
Ad Variant Rate Benchmark	A benchmark rate used to evaluate the ad variant’s performance.
Media Asset Id	The unique identifier of the media asset used in the ad.
Ad Variant Cost Benchmark	A cost-related benchmark for evaluating the ad variant.
Paid Initiative Tag	A custom tag used to label or categorize a paid initiative.
Google Client name	The name of a client in Google Ads.
Funding Instrument Credit Remaining	The remaining credit amount for a funding instrument.
Dynamic Image Template Name	The name of the dynamic template used for generating ad images.
Conversion Event	The type of user action tracked as a conversion.
Ad Post Campaign Id	The unique identifier for the campaign linked to the ad post.
Funding Instrument Funded Amount	The funded amount of a funding instrument.
Lead Form Id	The ID of the form used to collect leads from users.
Client Group	The client group classification.
Tracking Pixel	A snippet of code used to track user actions after ad interaction.
Google DV360 Creative Source	The origin or source of the creative used in DV360.
Facebook Quality Ranking	A score indicating the perceived quality of the ad according to Facebook.
Language Audience Group	A group of users segmented based on language preferences.
Agency	The agency associated with an ad or account.
Video Height in px	Video Height refers to the vertical dimension of the video in pixels.
Location Audience Group	A group of users segmented based on geographic location.
Google DV360 CM360 Placement ID	The identifier used in Campaign Manager 360 for DV360 placements.
DCM Ad Destination URL	The final destination URL used in the DCM ad.
Custom Audience Group	A user group created with specific targeting criteria.
Google Descriptions	The description text used in Google Ads.
Google DV360 Advertiser Currency	The currency set for the advertiser’s account in DV360.
Google DV360 Campaign ID	The unique identifier for the campaign in DV360.
Parent Media Asset	The original or source media asset linked to child creatives.
Google DV360 Line Item Type	The type of line item used in the DV360 campaign.
Video Aspect Ratio	Aspect Ratio refers to the proportional relationship between the video’s width and height.
Google Final URL	The actual URL users land on after clicking your ad.
Video Width in px	Video Width refers to the horizontal dimension of the video in pixels.
Google Headlines	The headline text used in Google Ads creatives.
Google Ad type	The format of the ad, such as text, image, video, or shopping.

Metrics

Metric Name	Description
Spent	Spent/Expenditure is the total amount of money you've spent on ads/campaign so far.
Impressions	The total number of times your ads were shown to people (impression).
Cost Per 1,000 Impressions (CPM)	The cost for every 1,000 times your ad is shown (impression).
Clicks	The total number of clicks on your ad.
Facebook Link Clicks	The number of times users clicked on a link in your ad served via Facebook channel, intending to learn more or visit a webpage.
Cost Per Click	The average amount spent/expenditure for each click on your ad.
Facebook Cost Per Link Click	The average cost for each click on links in your ad served on Facebook/Meta that lead to external sites.
Facebook Link Click Through Rate	The percentage of ad impressions that led to a link click, showing how often users clicked on the ad link served on Facebook/Meta.
Facebook Post Engagement	The total number of actions users took involving your post (e.g., likes, comments, shares) served on Facebook or Meta.
Engagement Rate	The percentage of people who engaged with your ad (likes, comments, shares, clicks) out of total impressions.
Spent (USD)	Spent(USD)/Expenditure is the total amount of money you've spent on ads/campaign so far in US Dollars.
Cumulative Cost Per Click	The average cost incurred for each click on an ad over the entire campaign period.
Facebook Cost Per Conversion Customize Product Website	The average cost paid for each conversion on your website's customize product page through Facebook ads.
Facebook Conversions Customize Product Website	The total number of conversions from Facebook ads on your website's customize product page.
TikTok 6-second video views	The number of times your TikTok video was watched for at least 6 seconds.
Total Results for Objective	The total number of desired actions taken or total results generated, depending on your ad's objective.
Cumulative Impressions	The total number of times your ads have been shown (impressions) over time.
Facebook Cost Per Video Thru Play	Average cost for each instance when a viewer watches your video for a substantial amount (ThruPlay) on Facebook channel.
Facebook Video Plays (3 sec)	The number of times your Facebook video was played for at least 3 seconds.
Volume of Ad Variants	The total number of ads/ad-variants
Facebook Post Comments	The number of comments your ad received for Facebook channel.
Volume of Ad Posts	The total number of ad posts.
Cost Per On-Facebook Lead	The average cost per lead generated through on-Facebook forms.
Click Through Rate	The percentage of impressions that resulted in clicks on your ad.
Cost Per Result	The total amount spent divided by the total number of results achieved for your campaign/ad objective.
Cumulative Click Through Rate	The average click-through rate accumulated across all impressions over time.
Facebook Video Plays to 100%	The number of times your video was played completely (100%) after ad interactions.
Volume of Paid Initiatives	The total number of paid campaigns or campaigns launched.
LinkedIn Shares	The number of times users shared an ad served on Linkedin.
Facebook Post Shares	The number of times your ad was shared by users served on Facebook.
Facebook Video Thru Plays	The total number of video plays that that are actually viewed for a significant portion of their length.
Reach	Total number of unique people who saw your ad or your ad reached to.
LinkedIn Total Engagements	The total number of user interactions/engagement with your ad served on Linkedin, such as clicks or reactions.
Facebook Post Engagement Rate	The percentage of ad impressions that led to an engagement (like, comment, or share) on your post on Facebook or Meta.
TikTok Paid comments	The number of paid comments generated on your TikTok ads.
Conversion Rate For Objective	The percentage of conversions achieved for your specific campaign objective.
Engagements	The number of interactions/engagements (like clicks or other actions) with your ad or campaign
Facebook Post Likes	The number of likes on your post from users who saw your ad served on Facebook.
LinkedIn Landing Page Clicks	The number of clicks that took users to your ad's landing page for ads served on Linkedin.
X Posts Impressions	The number of times your X (formerly Twitter) posts were shown to people.
LinkedIn One Click Leads	The total number of leads generated from your ad through One Click Lead Generation on Linkedin.
Ad Set Lifetime Budget	Ad Set Lifetime Budget refers to the total amount of money/budget allocated for the ad set or ad group over its entire duration.
Facebook Cost Per Post Engagement	The average cost for each engagement (like, share, or comment) on your post due to your ad served on Facebook/Meta.
X Post Engagements	The total number of interactions/engagements (likes, replies, reposts, clicks) on your X (formerly Twitter) post.
LinkedIn Video Views	The number of times a video ad was watched for ads served on Linkedin
Facebook Video Play Rate	The percentage of total ad interactions leading to video plays on Facebook.
X Post Spent	The total amount spent on promoting your X (Twitter) post.
On-Facebook Leads	The total number of leads generated through forms on Facebook.
Cumulative Post Spent	The total amount spent on all post.
Facebook Video Completion Rate	The percentage of times viewers watched your video fully (100%) after interacting with the ad on Facebook.
LinkedIn Comments	The number of comments on Linkedin ad.
Facebook Video Plays to 75%	The number of users who watched at least 75% of the video after interacting with the ad on Facebook.
X Post Video Total Views (In-stream views for Pre-roll)	The total number of in-stream views your pre-roll X videos received.
Facebook Video Plays to 50%	Deprecated by Pinterest. This metric is no longer updated.
Paid Initiative Lifetime Budget	Lifetime Budget refers to the total budget allocated for the entire duration of the paid initiative.
Facebook Post Saves	The number of times users saved your Facebook post for later.
X Post Clicks	The number of clicks on your X post, including link clicks, image clicks, and more.
Daily Reach	The number of unique people reached by your ads each day.
Facebook Reactions	The combined total of reactions (Like, Love, Wow, Haha, Sad, Angry) on your ad.
Facebook Cost Per Video Play	The average cost for each video play that resulted from ad interactions, tracked within a 60-day period.
Facebook Video Plays to 25%	The count of users who viewed at least 25% of the video after engaging with the ad.
Paid Initiative Pacing Control Ideal Pacing Percentage	The ideal percentage of budget that should have been spent based on the campaign’s timeline.
Cumulative Cost Per 1,000 Impressions (CPM)	The average cost of 1,000 ad impressions over the entire campaign duration.
Facebook Landing Page Views	The number of times users clicked an ad link and stayed on the landing page long enough to load it.
X Post Replies	The number of replies your X post received.
LinkedIn Video Completions	The number of times users watched a video ad all the way to the end.
X Post Reposts	The number of times your X post was reposted or retweeted.
X Post Likes	The number of likes your X post received.
X Post Engagement Rate	The engagement rate (likes, replies, reposts, clicks) divided by impressions for your X post.
Paid Initiative Pacing Control Spent Percentage	The actual percentage of the total budget that has been spent to date.
Facebook Avg. Duration of Video Played	The average time users spent watching your Facebook video.
Paid Initiative Pacing Control Remaining Budget	The remaining budget available for the campaign.
Facebook Cost per Complete Video View	The average cost per complete video view, tracked within 60 days of ad interaction.
Paid Initiative Pacing Control Calculated Budget	The budget calculated based on actual spend patterns and expected performance.
Paid Initiative Pacing Control Spent	The total amount spent so far for the paid initiative.
Google Video Views	The total number of times your video ad was viewed on Google platforms.
X Post Link Clicks	The number of times users clicked on a link in your X post.
TikTok Paid likes	The number of paid likes your TikTok ads received.
Facebook Frequency	The number of times each user was shown your ad over a specific period.
LinkedIn Likes	The total number of likes received by your ad.
Paid Initiative Pacing Control Deviation Rate (Percentage)	The percentage difference between actual spend and ideal pacing spend.
Facebook Video Plays	The number of times your video was viewed for at least 3 seconds as a result of your ad.
Facebook Page Likes	The total number of likes on your Page due to ad exposure.
Ad Variant Lifetime Frequency	The average number of times each user saw a specific ad variant during its lifetime.
Volume of Ad Sets	The total number of ad sets within a campaign or account at a given time.
Facebook Lead (Facebook Pixel)	The number of leads tracked by your Facebook pixel on your website after users interacted with your ad.
Ad Set Remaining Budget	Remaining budget refers to the amount of money left in the budget for the ad set
TikTok Click Through Rate (Destination)	The percentage of users who clicked through to your destination page from TikTok ads.
Pacing Control Days Remaining	The number of days left for the pacing control mechanism to manage the campaign's spending
Pacing Control Days Elapsed	The number of days that have passed since the campaign started.
Snapchat Clicks	The total number of clicks generated from your Snapchat ads.
LinkedIn One Click Lead Form Opens	The number of times users opened a lead form from your ad.
Pinterest Total Video Watches At 100 Percent	The number of times a video was watched until the very end, including when viewers skip ahead.
Pacing Control Budget	The total budget allocated for pacing control in the campaign.
Paid Initiative Pacing Control Spent vs Ideal Pacing Percentage	The comparison between the actual spend percentage and the ideal spend percentage for the paid initiative.
Facebook Cost Per Landing Page Views	The average cost per landing page view, calculated as total spend divided by the number of landing page views.
LinkedIn Reactions	The number of interactions with the ad, such as likes or reactions, made by users.
Pacing Control Remaining Budget	The amount of budget still available for the campaign to spend.
Pacing Control Percentage Spent	The percentage of the total campaign budget that has been spent so far.
Spent (EUR)	The total money spent on ads, in Euro (EUR) currency.
Facebook Purchase (Facebook Pixel)	The number of purchases tracked by the Facebook Pixel due to ad engagement, showing how ads drive sales.
Pinterest Engagement	The total number of actions (like saves, closeups, clicks, and swipes) taken on your Pinterest pin, whether they were paid or organic.
X Post Link Click Rate	The percentage of impressions that resulted in a link click on your X post.
TikTok Paid shares	The number of paid shares your TikTok ad received.
TikTok Video views at 100%	The number of times TikTok videos were watched completely (100% view).
Paid Initiative Lifetime Reach	Total number of unique people who saw your ad.
Pacing Control Expected Spent	The expected amount that should have been spent by now based on the campaign’s pacing plan.
Pacing Control Rate	The current daily spend rate compared to the ideal spend rate.
Pinterest Total Checkout Conversions	The total number of completed checkout actions on Pinterest from your ad.
Paid Initiative Pacing Control Days Remaining	The number of days left until the campaign ends, based on the pacing control timeline.
Google Video Quartile100	The number of times a video ad was viewed all the way through (100% completion) on Google platforms.
Paid Initiative Pacing Control Required Daily Budget	The daily budget required going forward to stay on pace with the campaign plan.
Pacing Control Spent	The total actual spend under the pacing control for the campaign.
Pacing Control Spent vs Ideal Pacing Percentage	The deviation between actual and expected spend percentages under pacing control.
TikTok Clicks (Destination)	The number of clicks on TikTok ads leading users to your destination page.
Facebook Daily Frequency	The average number of times your ad was shown to each user on a daily basis.
TikTok 2-second video views	The number of times TikTok videos were viewed for at least 2 seconds.
Paid Initiative Pacing Control Days Elapsed	The number of days that have passed since the campaign’s pacing control started.
Facebook Cost Per Event Response	The average cost per individual responding as 'Going' or 'Interested' in an event as a result of the ad.
Facebook Event Responses	The number of users who responded as 'Interested' or 'Going' to an event as a result of your ad.
TikTok Video views	The total number of views on your TikTok videos.
X Post Cost Per Link Click	The average cost incurred for each link click on your X post.
Pinterest Pin Clicks	The number of clicks on your Pinterest Pins driven by your ad.
Facebook Conversions Subscribe Total	Total number of times users subscribed to your service tracked by Facebook Pixel.
Pinterest Cost Per Click	The amount spent for each link click on your ad.
Paid Initiative Pacing Control Average Daily Spent	The average daily spend calculated across the campaign's timeline under pacing control.
Pinterest Total Add To Cart Conversions	The total number of "Add to Cart" actions triggered by your Pinterest ads.
X Post Video Views 100% (In-stream views for Pre-roll)	The number of times users watched 100% of your X pre-roll video ads.
Facebook Outbound Clicks	The number of times users clicked links in your ad to go off Facebook.
Pacing Control Expected Percentage Spent	The ideal percentage of budget that should have been spent at this stage of the campaign.
LinkedIn External Website Conversions	The total number of actions (like clicks or video plays) triggered after a user interacts with a Rich Media ad.
Paid Initiative Pacing Control Duration (Days)	The total number of days set for the pacing control campaign.
Ad Set Pacing Control Spent vs Ideal Pacing Percentage	The difference between actual and ideal pacing for a specific ad set.
Facebook Like Reactions	The total number of "Like" reactions on your ad.
Optimisation Metric	The key metric chosen to optimize campaign performance based on the campaign objective.
TikTok Paid follows	The number of paid follows your TikTok ad campaign received.
Paid Initiative Pacing Control Yesterday Spent	The amount spent yesterday under pacing control for the paid initiative.
LinkedIn Video Midpoint Completions	The number of times users watched 50% of a video ad.
X Post Spent (USD)	The total amount spent (in USD) on your X (Twitter) post promotions.
Pinterest Total Conversions	The total number of conversions from all sources on Pinterest.
X Post Conversion Purchases Metric	The total number of purchases made as a result of engagement with your X post.
Ad Set Lifetime Frequency	The average number of times each person saw your ad.
Cost Per Linkedin Landing Page Click	The average cost paid for each click that leads to a landing page via LinkedIn ads.
Spent using Smart Bidding	The total amount spent on campaigns that used Smart Bidding strategies.
TikTok 6-second focused views	The number of focused views on TikTok where users actively watched the video for at least 6 seconds.
Facebook Cost Per Post Share	The average cost per share of your adverts.
Facebook Cost Per Post Comment	The average cost for each comment on your adverts.
Facebook Cost Per Post Like	The average cost for each like on your ads, calculated as total spend divided by post likes.
Pinterest Cost Per Checkout Conversion	The average cost for each completed checkout conversion from Pinterest ads.
TikTok Cost Per Click (Destination)	The average cost incurred for each click leading to your desired destination from TikTok ads.
Facebook Add To Cart (Facebook Pixel)	Number of times users added items to their cart after clicking on your ad, tracked by Facebook Pixel.
Google Average Cpc	The average cost per click for Google ads across all campaigns.
Ad Variant Lifetime Reach	The total number of unique users who saw a particular ad variant during its lifetime.
Pacing Control Duration (in days)	The total planned number of days for the campaign's pacing period.
Facebook Outbound Clicks CTR	The percentage of times users clicked an outbound link in your ad relative to the ad's impressions.
Google Video View Rate	The percentage of video ad impressions that resulted in a video view on Google platforms.
Pinterest Cost Per Add To Cart Conversion	The average cost incurred for each "Add to Cart" event on Pinterest driven by your ad.
Cost Per Linkedin One Click Lead	The average cost to generate a single-click lead from LinkedIn ads.
Daily Estimated Ad Recall Lift (people)	Estimated number of people who are likely to remember your ad within two days after seeing it.
Pacing Control Required Daily Spent	The required daily spending amount to meet campaign goals based on remaining time and budget.
X Post Cost Per Engagement	The average cost for each engagement (like, reply, repost, click) on your X post.
Spent (GBP)	The total money spent on ads, in British Pounds (GBP).
Google Conversions	The total number of desired actions (e.g., purchases, sign-ups) completed via Google ads.
Pinterest Total MRC Video Views	The total number of times videos were viewed continuously for at least 2 seconds, with at least 50% of the video visible on the screen, including earned views.
X Post Video Views 50% (In-stream views for Pre-roll)	The number of times your X pre-roll video was watched up to 50% of its duration.
Google DV360 Complete Views (Video)	The number of complete video views (100%) on Google's DV360 platform.
Google Interactions	The total number of user interactions (clicks, engagements, views) with your Google ads.
Cost Per Ad Post	The average cost incurred per ad post across platforms.
Facebook Cost Per Outbound Clicks	The average cost for each outbound click, where users clicked an ad link to leave Facebook.
Spent (JPY)	The total money spent on ads, in Japanese Yen (JPY).
Facebook Cost Per Page Like	The average cost to gain a new Page like through your ad.
Facebook Mobile App Purchases	The total number of purchases completed in your mobile app as a result of your ad.
Facebook View Content (Facebook Pixel)	The total number of content views tracked by Facebook Pixel on your website after users viewed or clicked on your ad.
LinkedIn Video Third Quartile Completions	The number of times users watched 75% of a video ad.
Facebook Love Reactions	The number of "Love" reactions received on your ad, showing strong positive sentiment.
TikTok Video views at 75%	The number of times your TikTok video was viewed up to 75% of its duration.
Google DV360 Completion Rate (Video)	The percentage of video ads that were watched until completion on DV360.
LinkedIn Document Completions	The number of times a document ad on LinkedIn was completely viewed or downloaded.
Pinterest Outbound Clicks	The number of clicks that led users from Pinterest to external websites.
TikTok Conversions	The total number of desired actions (e.g., purchases, sign-ups) completed via TikTok ads.
Google DV360 Total Video Media Cost eCPCV (Adv Currency)	The effective cost per completed video view for DV360 video campaigns, shown in the advertiser’s currency.
Pacing Control Yesterday Spent	The amount of budget spent yesterday under pacing control.
X Post Video Views 75% (In-stream views for Pre-roll)	The number of times your X pre-roll video was watched up to 75% of its length.
Pinterest Cost Per Conversion	The average cost you spent for each conversion (user action like signups or purchases).
Pacing Control Average Daily Spent	The average daily amount spent under pacing control across the campaign duration.
Facebook Haha Reactions	The number of "Haha" reactions received on your ad, indicating humorous engagement.
TikTok Video views at 25%	The number of times TikTok videos were viewed up to 25% of their total duration.
Facebook Sad Reactions	The count of "Sad" reactions on your ad, often showing empathy.
Facebook Angry Reactions	The count of "Angry" reactions on your ad, reflecting negative engagement.
Facebook Wow Reactions	The total count of "Wow" reactions users gave to your ad.
LinkedIn Follows	The number of conversions generated after users viewed an ad and visited an external website without clicking.
LinkedIn Video First Quartile Completions	The number of times users watched 25% of a video ad.
Paid Initiative Lifetime Frequency	The average number of times each person saw your ad.
Google Average Cpv	The average cost per view for video ads on Google platforms.
Facebook Purchase Value (Facebook Pixel)	The total dollar amount of purchases made due to your ad, tracked by the Facebook Pixel.
Reddit Full Video Views	The number of times Reddit video ads were watched completely (100% view).
Pinterest Cost Per Completed Video(100%)	The average cost incurred for each video view completed at 100% on Pinterest.
TikTok Video views at 50%	The number of times TikTok videos were watched halfway (50% of total duration).
Daily Cost Per 1,000 People Reached	The daily average cost for reaching 1,000 unique people with your ads.
LinkedIn Opens	The total number of times users watched a video ad.
Facebook Paid Engagement	The number of actions (likes, comments, shares) on your Page posts due to your ad on Facebook or Meta.
Snapchat Video Views	The total number of times users watched your video ad for at least 2 seconds or swiped up on it.
Facebook Cost Per Mobile App Installs	The average cost for each mobile app install resulting from your ad.
X Post Video Views 25% (In-stream views for Pre-roll)	The number of times users watched 25% of your X pre-roll video ad.
X Cost Per Engagement	The average cost for each engagement (like, reply, repost, click) on X posts.
Ad Set Pacing Control Ideal Pacing Percentage	The ideal percentage of the budget that should have been spent for a specific ad set based on pacing targets.
LinkedIn Download Clicks	The number of clicks on download links or document ads on LinkedIn.
TikTok Average Watch Time per Video View	The average time users spent watching your TikTok videos per view.
Google Interaction Rate	The percentage of interactions (clicks, engagements) per impression on Google ads.
Facebook Video Plays to 95%	The count of users who viewed 95% of your video from the ad.
Google Video Quartile50	The number of times viewers watched 50% of your video ad on Google platforms.
Spent using Smart Budget Allocation	The amount spent through Smart Budget Allocation strategies.
Spent using Smart Ad Rotation	The amount spent on ads that were rotated using Smart Ad Rotation settings.
Spent using Stop Loss	The total spend for ads managed using Stop Loss protection to prevent over-budgeting.
Google Video Quartile75	The number of times viewers watched 75% of your video ad on Google platforms.
Ad Set Pacing Control Deviation Rate (Percentage)	The percentage difference between actual and ideal pacing for an ad set.
X Post Follows	The number of new follows generated from your promoted X (Twitter) posts.
Google Video Quartile100 Rate	The percentage of video ad impressions that resulted in a complete 100% view on Google.
LinkedIn InMail Sends	The total number of times a Sponsored Messaging ad was sent to users.
X Link Clicks	The total number of clicks on links from your X (Twitter) posts.
Spent using Ad Scheduling	The amount spent on ads that were served according to a scheduled time strategy.
Snapchat View Completion	The number of times users watched your video ad to the end.
Google Video Quartile25	The number of times viewers watched 25% of your video ad on Google platforms.
Facebook Avg. % of Video Viewed	This metric has been deprecated and is no longer available in reporting. Data till the last available date will be available.
Pinterest Conversion Rate	The percentage of total conversions divided by the total number of impressions (ad views).
Facebook Paid Engagement Rate	The percentage of ad impressions leading to an engagement (like, share, or comment) on your paid posts for Facebook or Meta.
Pacing Control Goal Metric Value	The target value set for the goal metric under pacing control.
Pinterest Saves	The total number of saves of your promoted pins.
Ad Set Pacing Control Spent Percentage	The actual percentage of budget spent for a specific ad set under pacing control.
LinkedIn Link Clicks	The number of clicks on links within a Sponsored Messaging ad.
Pacing Control Time Elapsed Percentage	The percentage of the campaign duration that has elapsed so far under pacing control.
Google DV360 Starts (Video)	The number of times video ads started playing on Google’s DV360 platform.
LinkedIn Video Plays	The number of times your LinkedIn video ad started playing.
Paid Initiative Cost Benchmark Value	The benchmark cost value set for the paid initiative to measure efficiency.
Pacing Control Hours Elapsed	The total number of hours elapsed since the start of pacing control.
Facebook Cost per Daily Estimated Ad Recall Lift (people)	Average cost per person estimated to remember your ad if asked.
Pacing Control Remaining Today Budget	The amount of today's allocated budget still remaining to spend.
Reddit Total App Conversions	The total number of app conversion events attributed to an ad click or impression.
Google Average Cpm	The average cost per 1,000 impressions for Google ads.
Pacing Control Rate Today	The spending rate for today compared to the planned pacing rate.
Pacing Control Expected Today Percentage Spent	The expected percentage of today's budget that should have been spent by this time.
Pacing Control Today Spent	The actual spend incurred today under pacing control.
Paid Initiative Cost Benchmark Percentage Deviation	The deviation percentage between actual spend and the cost benchmark for the paid initiative.
Pacing Control Hours Remaining	The number of hours left today to meet pacing targets.
Pacing Control Expected Today Spent	The expected amount that should be spent today based on the pacing plan.
Pacing Control Today Percentage Spent	The percentage of today’s budget that has been spent so far under pacing control.
Pacing Control Daily Budget	The daily allocated budget set for the campaign to maintain pacing.
LinkedIn Document Third Quartile Completions	The number of times LinkedIn document ads were viewed up to the third quartile (75% completion).
Ad Set Pacing Control Calculated Budget	The recalculated budget for an ad set based on pacing adjustments and remaining time.
Ad Set Pacing Control Spent	The total amount spent for an ad set under pacing control.
Facebook Checkouts (Facebook Pixel)	The total number of checkout initiations tracked by Facebook Pixel on your website after users viewed or clicked on your ad.
X Video Views 100%	The number of times videos on X (formerly Twitter) were watched completely (100%).
Ad Set Pacing Control Remaining Budget	The budget remaining for a specific ad set under pacing control.
Facebook Offline Conversion Purchase	The number of purchase events recorded by offline events and attributed to your ad.
X Post Conversion Site Visits Metric	The number of site visits attributed to conversions from a promoted X post.
Best Practice Adoption Percentage	The percentage of recommended best practices successfully implemented in the campaign.
Snapchat Shares	The number of times users shared your ad through Chat or Stories.
Google DV360 Third-Quartile Views (Video)	The number of times viewers reached the third quartile (75%) of a video ad on DV360.
Facebook Mobile App Installs	The number of app installs generated from a mobile device due to ad interactions.
Google DV360 First-Quartile Views (Video)	The number of times viewers reached the first quartile (25%) of a video ad on DV360.
X Engagement Rate	The engagement rate (likes, replies, reposts, clicks) divided by impressions for your X posts.
Google Cost Per Conversion	The average cost paid for each conversion action generated by Google ads.
Google DV360 Midpoint Views (Video)	The number of times viewers reached the midpoint (50%) of a video ad on DV360.
Facebook Mobile App Registrations	The total number of mobile app registrations attributed to your ad.
Facebook Page Engagement	The total number of engagement actions taken on your Facebook Page and its posts, attributed to your ad.
Client Spent	The total amount spent by the client across campaigns.
Best Practice Compliant Score	The overall score reflecting how well the campaign aligns with best practice standards.
Cost Per Linkedin Video Completions	The average cost for each completed view of a LinkedIn video ad.
Reddit CPV	The cost per completed view (CPV) of video ads on Reddit.
Ad Set Pacing Control Expected Spent	The expected amount an ad set should have spent by now under pacing control.
Ad Set Lifetime Reach	The total number of unique users reached by a specific ad set so far.
Blocked Messaging Conversations	The number of times people blocked a messaging connection with your business.
Negative Sentiment Count (Paid + Organic)	The total number of negative reactions/comments received across paid and organic content.
Reddit Video Views Rate	The percentage of Reddit video ad impressions that resulted in a view.
Facebook Photo Views	Total views of photos linked to your ad.
Facebook Search (Facebook Pixel)	The total number of searches recorded by Facebook Pixel on your website after people viewed or clicked on your ad.
Facebook Offline Conversion Purchase Value	The total value from purchases recorded by offline events data.
Ad Set Pacing Control Days Remaining	The number of days remaining to complete pacing for an ad set.
Facebook Cost Per Paid Engagement	The average cost for each engagement (like, share, or comment) on your paid posts due to your ad on Facebook or Meta.
Positive Sentiment Count (Paid + Organic)	The total number of positive reactions/comments received across paid and organic content.
Ad Set Pacing Control Average Daily Spent	The average amount spent per day for an ad set under pacing control.
LinkedIn Document Midpoint Completions	The number of times LinkedIn document ads were viewed up to the midpoint (50%).
LinkedIn Document First Quartile Completions	The number of times LinkedIn document ads were viewed up to the first quartile (25%).
Best Practice Adoption Score	A score reflecting how much best practice adoption has improved campaign performance.
Pinterest Paid Pin Clicks	The total number of clicks on Pinterest Pins driven by paid promotions.
Snapchat Clicks Percent	The percentage of Snapchat ad impressions that resulted in a click.
Pacing Control Expected Goal Metric Value	The goal metric value expected to be achieved by now based on pacing control.
Pacing Control Goal Metric Value Remaining	The remaining amount needed to achieve the goal metric under pacing control.
Pacing Control Goal Metric Value Achieved Percentage	The percentage of the goal metric that has been achieved so far under pacing control.
Pacing Control Goal Metric Value Achieved	The actual amount achieved toward the goal metric so far.
Facebook 30-Sec Views	Number of times your video was viewed for 30 seconds or more.
Ad Set Lifetime Facebook Video Views	Total number of views for videos in this ad set over its lifetime.
Ad Set Rate Benchmark Value	The benchmark performance rate set for an ad set to measure against.
Neutral Sentiment Count (Paid + Organic)	The total number of neutral reactions/comments across paid and organic posts.
Cost Per Linkedin InMail Send	The average cost incurred for each InMail message sent via LinkedIn ads.
Facebook Complete Registration (Facebook Pixel)	The number of successful registrations recorded on your website by Facebook pixel after people viewed or clicked on your ad.
X Post App Clicks	The number of app-related clicks generated from your promoted X (Twitter) posts.
LinkedIn Button Clicks	The number of times users clicked the action button in a Sponsored Messaging ad.
Ad Set Daily Budget	Daily Budget refers to the maximum amount that can be spent daily on the ad set.
TikTok Total Landing Page View (Page)	The total number of landing page views driven by TikTok ads.
Paid Initiative Daily Budget	Daily Budget refers to the maximum amount that can be spent daily on the paid initiative.
X Post Video 15s Views	The number of times users viewed at least 15 seconds of your X post video.
Pinterest Paid Impressions	The total number of times your ad was shown to users through paid campaigns.
X Cost Per Link Click	The average cost incurred per link click on your X post.
Pinterest Paid Video Watches At 100 Percent	The number of times a video was watched until its full length (100%), including instances where viewers skipped to this point.
Facebook Offline Conversion Leads	The total number of leads recorded by your offline events data and attributed to your ads.
Facebook Offline Conversion Leads Value	The total value returned from offline lead conversions (Based on the value assigned in your offline event setup)
Paid Initiative Rate Benchmark Value	The benchmark performance rate for a paid initiative to track efficiency.
Facebook Continuous 2-Sec Plays	Number of times your video played continuously for at least two seconds with 50% visibility.
X Post Conversion Custom Metric	A custom conversion action tracked from engagement with an X post.
Ad Set Pacing Control Days Elapsed	The number of days elapsed for an ad set under pacing control.
Facebook Conversions for Event	The number of completed events on your app or site resulting from ad engagement.
Pinterest Paid MRC Video Views	The number of paid video views where at least 50% of the video was visible for at least 2 continuous seconds.
Ad Set Lifetime Pacing Deviation	The total deviation percentage between actual and ideal pacing over the ad set’s lifetime.
Facebook Add Payment Info (Facebook Pixel)	Number of times payment information was added, tracked by Facebook Pixel.
LinkedIn Banner Clicks	The number of times users clicked on a banner displayed alongside a Sponsored Messaging ad.
Google Engagements	The total number of interactions (clicks, views, etc.) recorded for your Google ads.
Paid Initiative Pacing Control Expected Daily Spent	The expected daily spend calculated for pacing a paid initiative.
Paid Initiative Pacing Control Expected Spent	The expected cumulative spend calculated for pacing a paid initiative.
Ad Set Pacing Control Yesterday Spent	The amount spent yesterday for a specific ad set under pacing control.
Facebook Add To Wishlist (Facebook Pixel)	The count of "add to wishlist" actions tracked by Facebook Pixel after people interacted with your ad.
Google Active View Impressions	The number of impressions where the ad was viewable according to Google Active View standards.
Results per Amount Spent	The total amount spent divided by the total results achieved, indicating cost-effectiveness.
Paid Initiative Remaining Budget	Remaining Budget indicates the amount of the budget left for the paid initiative.
X Link Click Rate	The percentage of impressions on X posts that resulted in link clicks.
Paid Initiative Rate Benchmark Percentage Deviation	The deviation percentage between actual rate and benchmark rate for a paid initiative.
Facebook Offline Conversion Other	The number of offline conversion events categorized as 'Other' that were attributed to your ads.
Facebook Conversions Submit Application Total	The total number of "Submit Application" conversions driven by Facebook ads.
Facebook Offline Conversion View Content	The number of offline content view events attributed to the ad.
X Replies	The number of reply comments generated from your X posts.
Facebook Complete Registration Value (Facebook Pixel)	The total value of registrations tracked by Facebook Pixel on your website after people viewed or clicked on your ad. (Based on the value assigned to the registration event in your Pixel code)
Facebook Offline Conversion Other Value	The total value returned from other (offline conversion) conversions. This is based on the value you assigned when you set up the offline event.
Facebook Offline Conversion Initiate Checkout Value	The total conversion value from initiate checkout (offline conversion) events. (Based on the value assigned when setting up the offline event)
Facebook Offline Conversion Search	The total number of search events recorded by your offline events data and attributed to your ads.
Facebook Lead Value (Facebook Pixel)	The total value of leads tracked by Facebook Pixel on your website after users viewed or clicked on your ad.
Facebook Offline Conversion Search Value	The total value returned from search (offline conversion) conversions. (Based on the value assigned when setting up the offline event.)
Facebook Add To Cart Value (Facebook Pixel)	The total value of items added to the cart on your website, tracked by Facebook Pixel.
Facebook Add Payment Info Value (Facebook Pixel)	The total count of views lasting at least 30 seconds or until the end of your video, tracked by Facebook Pixel.
Facebook Offline Conversion Complete Registration Value	The total value of complete registrations attributed to offline conversions from your ad. This value is based on the assigned registration event value in your offline event setup.
Facebook Offline Conversion Initiate Checkout	The number of initiate checkout events recorded by your offline events data and attributed to your ad
Facebook Offline Conversion Complete Registration	The total number of complete registration events recorded in your offline events data and attributed to your ad.
Facebook Offline Conversion Add To Cart	The total number of add-to-cart events recorded by your offline events data and attributed to your ads.
Facebook Offline Conversion View Content Value	The total value returned from view content (offline conversion) conversions. (Based on the value assigned when setting up the offline event)
Facebook Offline Conversion Add To Cart Value	The total conversion value from add-to-cart offline conversions, based on the value assigned during event setup.
Facebook Checkouts Value (Facebook Pixel)	The total value returned from checkouts tracked by Facebook Pixel, based on the number of checkouts attributed to your ad.
Facebook Offline Conversion Add To Wishlist	The number of add to wishlist events recorded by your offline events data and attributed to your ad
Facebook Offline Conversion Add To Wishlist Value	The total value attributed to add-to-wishlist offline conversion events, based on the assigned value when the event was set up.
Facebook Add To Wishlist Value (Facebook Pixel)	The total value assigned to all "add to wishlist" actions tracked by Facebook Pixel within 7 days after ad interaction.
Ad Set Cost Benchmark Value	The benchmark cost value set for a specific ad set.
Facebook Cost Per Conversion Submit Application Total	The average cost paid per "Submit Application" conversion on Facebook.
Facebook Offline Conversion Add Payment Info Value	The total value returned from add payment info (offline conversion) conversions. (This is based on the value you assigned when you set up the offline event.)
Facebook Offline Conversion Add Payment Info	Number of times users added payment information offline due to your ad.
LinkedIn Cost Per Open	The total ad spend divided by the number of times the Sponsored Messaging ad was opened.
Facebook Daily Unique Outbound Clicks	The total daily number of unique outbound clicks as a result of your ad. Summation of daily metrics may not depict unique values.
Facebook Daily Link Unique Clicks	The average daily cost per unique link click recorded as a result of your ad.
Snapchat Story Opens	The number of times users tapped on your Story Ad in the Discover feed.
X Post Leads	The number of lead actions (form fills, sign-ups) generated from a promoted X post.
Snapchat Quartile 3	The number of times users watched 75% of your video ad.
LinkedIn Company Page Clicks	The number of times a Sponsored Messaging ad was opened.
Spent (ARS)	The total amount spent, reported in Argentine Pesos (ARS).
Linkedin Average Frequency	The average number of times each unique user saw your LinkedIn ad.
Pinterest Paid Saves	The number of times your promoted pins were saved as a result of paid promotions.
Snapchat Quartile 2	The number of times users watched 50% of your video ad.
TikTok Paid profile visits	The number of paid visits to your TikTok profile driven by ads.
Snapchat Conversion Purchases	The total number of purchases completed through Snapchat ads.
TikTok CPA	The average cost per acquisition (conversion) from TikTok ads.
Snapchat Quartile 1	The number of times users watched 25% of your video ad.
Ad Set Audience Reached Rate	The percentage of the target audience that has been reached by the ad set.
Pinterest Paid Engagement	The total number of engagements (clicks, saves, comments) from Pinterest paid ads.
Snapchat Story Completes	The total number of times users watched your Story Ad from start to finish.
Snapchat Total Installs	The total number of times your app was installed by users.
Pinterest Paid Outbound Clicks	The number of paid clicks that directed users from Pinterest to an external site.
X Total Results for Objective(Post)	The total number of objective-based results (such as clicks, leads, views) for an X post.
On-Facebook Leads (Conversion)	The total number of leads generated directly on Facebook.
X Video Total Views	The total number of views on videos posted on X (formerly Twitter).
Snapchat Saves	The number of times users saved your ad to their Memories or Camera Roll.
TikTok Clicks (All)	The total number of all types of clicks (link clicks, profile clicks, etc.) generated by TikTok ads.
Google DV360 Revenue eCPM (Adv Currency)	The effective revenue generated per 1,000 impressions on DV360, shown in the advertiser’s currency.
Pinterest SignUp Total Click Through Conversion	The total number of sign-ups completed via click-through conversions from Pinterest ads.
Pinterest Earned Pin Clicks	The number of organic Pin clicks generated as a result of paid Pinterest promotions.
Pinterest Total 3 Sec Video Views	The total number of 3-second video views on Pinterest ads.
Pinterest Earned Saves	The number of times your promoted pins were saved by users through organic (unpaid) means.
Pinterest Earned Impressions	The number of impressions (ad views) that were earned organically from actions like saving your promoted pins.
Google All Conversion Rate	The overall conversion rate across all types of conversion actions from Google ads.
Ad Variant Rate Benchmark Value	The benchmark rate performance (e.g., CTR, conversion rate) set for a specific ad variant.
Pinterest Paid Video View Average Watch Time In Seconds	The average time users watched paid videos, including instances where viewers skipped or looped the video.
X Reposts	The number of times your X post was reposted (similar to a retweet).
Pinterest Paid 3 Sec Video Views	The number of times Pinterest video ads were watched for at least 3 seconds via paid promotions.
Spent (BRL)	The total amount spent, reported in Brazilian Reais (BRL).
Facebook Cost Per Event Conversion	The average cost paid for each event-based conversion (e.g., registration, booking) on Facebook.
X Post Conversion SignUps Metric	The number of sign-ups generated from a promoted X (Twitter) post.
Pinterest Paid Video Watches At 25 Percent	The number of times a video is watched up to 25% of its length, including viewers who skip to this point.
Ad Set Pacing Control Required Daily Budget	The daily budget an ad set needs to spend going forward to stay on track with pacing targets.
Facebook Cost Per Mobile App Purchase	The average cost recorded per mobile app purchase action resulting from your ad.
Snapchat Conversion View Content	The number of times users viewed content on your website or app after interacting with your ad.
Cost Per Linkedin Link Click	The average cost paid for each link click from LinkedIn ads.
Negative Sentiment Percentage	The percentage of negative reactions or comments out of total sentiment recorded (paid + organic).
Snapchat Avg View Time	The average time spent viewing your top Snapchat ad by each user, regardless of ad type.
Paid Initiative Lifetime Pacing Deviation	The overall deviation between actual and ideal spend pacing across the lifetime of the paid initiative.
Pacing Control Total Forecasted Optimization Goal	The total forecasted value expected to be achieved for the optimization goal under pacing control.
Paid Initiative Pacing Control Yesterday Spend Deviation	The deviation in spending from the ideal target during yesterday's pacing period for the paid initiative.
Ad Set Pacing Control Duration (Days)	The total number of days allocated for pacing control of a specific ad set.
Neutral Sentiment Percentage	The percentage of neutral reactions or comments out of the total sentiment collected (paid + organic).
Facebook Mobile App Checkouts	The total number of checkouts initiated in your mobile app as a result of your ad.
Pinterest Earned Engagement	The total number of organic engagements (clicks, saves, shares) resulting from paid Pinterest activity.
X Post Video 3s/100% Views (In-stream views for Pre-roll)	The number of views where users watched 3 seconds or completed 100% of the X pre-roll video ad.
X Post Conversion Downloads Metric	The number of download actions attributed to conversions from an X post.
Spent (MXN)	The total amount spent, reported in Mexican Pesos (MXN).
Pinterest Checkout Value (Engagement Through)	The total checkout value generated through engagements (clicks, saves, comments) from Pinterest ads.
Pinterest Paid Video Watches At 50 Percent	The number of times a video is watched up to 50% of its length, including viewers who skip to this point.
Pinterest Checkout Value (View Through)	The total checkout value attributed to users who viewed a Pinterest ad but did not click.
Pinterest Paid Video Watches At 75 Percent	The number of times a video was watched up to 75% of its length, including when viewers skipped to this point.
LinkedIn Event Registrations	The number of event sign-ups or registrations generated from LinkedIn ads.
Pinterest Checkout Value (Click Through)	The total checkout value resulting from direct click-throughs on Pinterest ads.
Pinterest Paid Video Watches At 95 Percent	The number of times a video was watched until 95% of its length, including when viewers skipped to this point.
Google Click Through Rate (Clicks/Video Views)	The percentage of clicks or video views compared to total impressions on Google ads.
Ad Variant Lifetime Facebook Video Views	Total times users viewed your video within 1 day of viewing, 30 days of engaging, or 60 days of clicking the ad.
Snapchat Unique Reach	The total number of unique users reached through Snapchat ads.
Pinterest Earned Video Watches At 95 Percent	The number of times a video is watched up to 95% of its length organically, including viewers who skip to this point.
Cost Per Linkedin Follows	The average cost incurred for each new follower gained through LinkedIn ads.
Facebook App Installs	The total number of app installs from users engaging with your ad.
X Post Media Views	The number of times media (photos, videos, GIFs) in an X post was viewed.
Pinterest Earned Outbound Clicks	The number of organic outbound clicks generated after a paid Pinterest campaign.
Pinterest Earned 3 Sec Video Views	The number of organic 3-second video views generated after a paid Pinterest campaign.
Snapchat Attachment Video Views	The number of times users viewed attached videos in Snapchat ads.
TikTok Average Watch Time Per User	The average time each user spent watching your TikTok ad.
Ad Variant Lifetime Video Views to 75%	The number of times an ad variant’s video was viewed up to 75% of its length across its lifetime.
Ad Set Lifetime Avg. Duration of Video Viewed	The average length of time that people watched your video, calculated by dividing the total watch time by the number of views.
Pinterest Earned MRC Video Views	The number of times a video was viewed for at least 2 seconds with 50% of the video visible, from organic (earned) sources.
Pinterest Earned Video Watches At 25 Percent	The number of times a video was watched until 25% of its length, including cases where viewers skipped to this point.
Snapchat Conversion Page Views	The number of times users visited your landing page after interacting with your ad.
TikTok 15-second focused views	The number of times users focused on and watched your TikTok ad for at least 15 seconds.
Pinterest Earned Video Watches At 50 Percent	The number of times a video was watched until 50% of its length, including when viewers skipped to this point.
Ad Set Lifetime 30-Sec Video Views	The number of times your video was played for at least 30 seconds.
Pinterest Earned Video Watches At 75 Percent	The number of times a video was watched until 75% of its length, including instances where viewers skipped to that point.
Pinterest Earned Video Watches At 100 Percent	The number of times a video was watched to its full length, including when viewers skipped ahead.
X Media View Rate	The percentage of media views (videos, images) compared to impressions on X posts.
Ad Set Cost Benchmark Percentage Deviation	The percentage deviation between the actual and benchmark cost for an ad set.
Pinterest Page Visit Value (View Through)	The total value attributed to page visits after users viewed but did not click on a Pinterest ad.
Pinterest Page Visit Value (Click Through)	The total value attributed to page visits driven by direct clicks on Pinterest ads.
Pinterest Page Visit Value (Engagement Through)	The total value from page visits initiated through engagements on Pinterest ads.
Snapchat Ios Installs	The number of times your app was installed on iOS devices.
Facebook Lead Rate (Form)	The percentage of impressions that led to a form submission due to your ad.
Pinterest Cost Per 1,000 Impressions (CPM)	The cost for every 1,000 impressions served on Pinterest ads.
Snapchat Android Installs	The number of times your app was installed on Android devices.
Paid Initiative Pacing Control Time Elapsed Percentage	The percentage of the paid initiative’s planned timeline that has elapsed under pacing control.
Pinterest Checkout (Click Through)	The total number of checkouts completed after a direct click on a Pinterest ad.
Ad Set Pacing Control Time Elapsed Percentage	The percentage of the ad set's campaign duration that has elapsed under pacing control.
Snapchat Daily Frequency	The average number of times a unique user saw your Snapchat ad in a day.
Paid Initiative Pacing Control Daily Spent Deviation	The deviation between the actual and expected daily spend for the paid initiative.
Facebook Inline Link Clicks	The total number of inline link clicks recorded as a result of your ad, directing users off Facebook. (Uses a fixed 1-day attribution window for Link Click actions.). Inline Link Clicks continues to be the metric used for click optimization and CPC billing.
Snapchat Attachment View Completion	The number of video views that reached 100% completion.
Snapchat Conversion Add Cart	The number of times users added a product to their cart after interacting with your ad.
Snapchat Avg Screen Time	The average view time across all impressions of your top Snapchat ad, measured in milliseconds.
Snapchat Conversion Purchases Value	The total value of purchases made on your website or app attributed to your ads.
Snapchat Position Impressions	The number of times your ad appeared in a specific position within the app.
Snapchat Attachment Total View Time	The total time users spent viewing your ad attachments, measured in milliseconds.
Spent (CAD)	The total money spent on ads, in Canadian Dollars (CAD).
Snapchat Ad Variant Lifetime Attachment Quartile 3	The number of times Snapchat ad attachments were viewed up to 75% of their length over the ad variant's lifetime.
X Post Video 6s Views (In-stream views for Pre-roll)	The number of times X pre-roll video ads were viewed for at least 6 seconds.
LinkedIn External Website Post Click Conversions	The total ad spend divided by the number of Sponsored Messaging ads sent.
Pinterest Page Visit (Engagement Through)	The number of page visits resulting from user engagement (like clicks or saves) on Pinterest ads.
Pinterest Checkout (Engagement Through)	The number of checkout conversions resulting from engagement actions on Pinterest ads.
Pinterest Page Visit (View Through)	The number of page visits that occurred after users viewed but did not click on a Pinterest ad.
Snapchat Ad Variant Lifetime Paid Impressions	The total number of paid impressions served for a specific Snapchat ad variant over its lifetime.
Snapchat Viewable Impressions	The number of times your ad was visible to users on their screens.
Snapchat Attachment Avg View Time	The average time users spent viewing your ad attachments, measured in milliseconds.
Pinterest Checkout (View Through)	The number of checkouts that occurred after users viewed but did not directly click on a Pinterest ad.
Ad Set Rate Benchmark Percentage Deviation	The percentage difference between an ad set's actual performance rate and its benchmark rate.
Snapchat Ad Variant Lifetime Attachment Quartile 1	The number of times Snapchat ad attachments were viewed up to 25% of their length over the ad variant's lifetime.
Pinterest Page Visit (Click Through)	The number of page visits generated by direct clicks on Pinterest ads.
Snapchat Ad Variant Lifetime Attachment Quartile 2	The number of times Snapchat ad attachments were viewed up to 50% of their length over the ad variant's lifetime.
TikTok Daily Frequency	The average number of times a unique user saw your TikTok ad in a single day.
Facebook Website Action Value (All)	This metric has been deprecated by the channel/Sprinklr and is available only until the last recorded date.
Facebook Estimated Call Confirmation Clicks	The estimated number of clicks on call confirmation buttons generated by Facebook ads.
LinkedIn Open Rate	The percentage of LinkedIn messages or InMails that were opened out of those delivered.
Facebook View Content Value (Facebook Pixel)	The total value of content views tracked by Facebook Pixel on your website after people viewed or clicked on your ad. (Based on the value assigned to the content view event in your Pixel code)
Facebook Initiate Checkout	The total number of users who initiated the checkout process on your website via Facebook ads.
Amazon Cumulative Reach	The total number of unique users reached by your Amazon ads over time.
Facebook Search Value (Facebook Pixel)	The total value of searches tracked by your Facebook pixel on your website after people viewed or clicked on your ad.
Paid Initiative Pacing Control Total Forecasted Optimization Goal	The total value forecasted to be achieved for the optimization goal under the paid initiative's pacing control.
LinkedIn External Website Post View Conversions	The number of conversions generated after users clicked on an ad and visited an external website.
Paid Initiative Pacing Control Remaining Forecasted Optimization Goal	The forecasted optimization goal value still remaining to be achieved under pacing control.
New Messaging Conversations	The number of times people started messaging your business after a period of at least seven days of inactivity.
TikTok Cost Per 1000 People Reached (Estimated)	The estimated cost for reaching 1,000 unique people through TikTok ads.
Amazon Impressions Views	The total number of times your Amazon ads were viewed (impressions counted).
LinkedIn Daily Frequency	The average number of times a unique user saw your LinkedIn ad in a single day.
Facebook Unique Outbound Clicks CTR	The percentage of people who saw your ad and performed an outbound click.
Facebook Page Tab Views	The total number of views of tabs on your Page as a result of your ad.
Paid Initiative Lifetime Facebook Video Views	The total number of times your video was viewed for at least 3 seconds within your paid initiative.
X Post Conversion Purchases Order Quantity	The total number of purchase orders attributed to conversions from X posts.
LinkedIn Viral Video Views	The number of times a viral video ad was watched for at least 2 continuous seconds or clicked.
Pinterest Cost Per MRC Video View	The average cost spent for each video that was viewed for at least 2 seconds with 50% of the video visible.
Facebook Mobile App Tutorial Completions	The number of tutorial completions recorded in your mobile app attributed to the ad.
Facebook Conversion Rate	The percentage of Facebook ad clicks or impressions that resulted in a conversion.
X Likes	The total number of likes received on X (Twitter) posts.
LinkedIn Cost Per Send	The total value generated by conversions, where each conversion has an assigned value.
Ad Set Lifetime Facebook Post Comments	Number of comments on your posts resulting from the ad.
Ad Set Pacing Control Yesterday Spend Deviation	The deviation between actual and expected spend for an ad set during yesterday’s pacing period.
LinkedIn Other Engagements	The total count of user interactions with your Linkedin ad that don’t fit into other specific categories.
X Post Carousel Swipes	The number of times users swiped through carousel posts on X (Twitter).
LinkedIn Viral Total Engagements	The number of times a shared ad was re-shared on Linkedin.
LinkedIn Viral Shares	The number of positive reactions (like or love) on a shared ad.
LinkedIn Viral Impressions	The total number of viral impressions, which occur when users share your content with their own network.
X Post Billed Engagements	The total number of engagements (clicks, likes, replies) billed for your X post promotion.
X Post Conversion Purchases Sale Amount	The total sale amount generated from purchases attributed to conversions from X posts.
X Post Video Content Starts (In-stream views for Pre-roll)	The number of times users started watching your X pre-roll video content.
LinkedIn Viral Video Starts	The number of times users watched 50% of a shared video ad.
LinkedIn Viral Comments	The number of comments generated from viral impressions of your content.
LinkedIn Viral Video First Quartile Completions	The number of times a shared video ad was watched until the end.
X Post Qualified Impressions	The number of impressions that met X's quality criteria (such as minimum viewability standards).
LinkedIn Viral Reactions	The total number of other types of user interactions (e.g., shares or clicks) with a shared ad.
LinkedIn Viral Video Midpoint Completions	The number of times users watched 25% of a shared video ad.
LinkedIn Viral Clicks	The number of clicks on viral impressions of your ad.
LinkedIn Viral Video Third Quartile Completions	The number of times a shared video ad started playing.
LinkedIn Viral Landing Page Clicks	The total number of times a shared ad was displayed.
LinkedIn Viral Video Completions	The count of viral video ads that were watched 97-100% of the way through, including videos that were skipped to this point.
LinkedIn Viral Likes	The number of clicks on a shared ad that led users to the landing page.
Facebook Mobile App Ratings	The total number of ratings submitted in your mobile app as a result of your ad.
X Post Conversion SignUps total	The total number of sign-ups generated from X post conversions.
Facebook App Install Rate	The percentage of Facebook ad impressions that led to an app installation.
ACM CI Adoption % CTA in Asset	The percentage of ad creatives that include a clear call-to-action (CTA) in the asset.
Facebook Mobile App Installs (Conversion)	The total number of mobile app installs recorded as a result of your ad, tracked with the Conversions objective.
ACM CI Adoption % Sound Present	The percentage of ad creatives that include sound in their content.
X Follow Rate	The percentage of impressions or engagements that resulted in a new follower on X.
ACM CI Adoption % Subtitles Present	The percentage of ad creatives that include subtitles in the video.
Ad Variant Cost Benchmark Value	The benchmark cost value set for evaluating an ad variant’s performance.
Ad Variant Lifetime Video Views to 25%	The number of times an ad variant’s video was watched up to 25% of its length across its lifetime.
Amazon Detail Page Views Clicks	The number of clicks that led users to the Amazon product detail page.
ACM CI Adoption % Video Cuts	The percentage of ad creatives that use multiple cuts or scenes in the video.
Ad Set Pacing Control Daily Spent Deviation	The deviation between actual and planned daily spend for a specific ad set under pacing control.
ACM CI Adoption % Video Length	The percentage of ad creatives that meet the recommended video length best practices.
ACM CI Adoption % CTA Button	The percentage of ad creatives that feature a visible call-to-action (CTA) button.
LinkedIn Viral Company Page Clicks	The number of comments posted on a shared version of the ad.
Snapchat Attachment Quartile 2	The number of video views that reached 50% of the video length.
LinkedIn Viral Follows	The number of follows generated from viral impressions of your content.
Facebook Cost Per App Install	The average cost per app install attributed to your ad.
Cost Per 1,000 People Reached	The average cost to reach 1,000 unique individuals with your ad.
ACM CI Adoption % Word Count	The percentage of ad creatives that meet recommended word count guidelines.
ACM CI Adoption % Aspect Ratio	The percentage of ad creatives that adhere to the recommended aspect ratio format.
X Cost Per Result(Post)	The average cost paid per objective result (click, engagement, etc.) for a promoted X post.
X Post Conversion Downloads total	The total number of downloads completed as a result of conversions from an X post.
X Post Conversion Custom Order Quantity	The total quantity of custom orders placed via conversions from an X post.
Google Average Cost (Cost per Interaction)	The average cost incurred for each interaction (click, view, engagement) on Google ads.
X Video Views 6s	The number of times your X video was viewed for at least 6 seconds.
Google View Through Conversions	The number of conversions that occurred after a user viewed, but did not click, your Google ad.
X Post Conversion Custom Sale Amount	The total sale amount generated from custom conversions via X posts.
Ad Variant Rate Benchmark Percentage Deviation	The percentage deviation between an ad variant’s actual performance rate and its benchmark rate.
Ad Set Lifetime Facebook Unique Video Views	Unique video views from this ad set over its lifetime.
Ad Set Lifetime Estimated Ad Recall Lift Rate	The percentage of people likely to remember your ad two days after seeing it, calculated for a specific ad set.
X Video 3s/100% Views	The number of times users either watched 3 seconds or completed 100% of an X video.
Ad Variant Cost Benchmark Percentage Deviation	The percentage difference between the actual cost and the benchmark cost for an ad variant.
TikTok Anchor clicks	The number of clicks on anchor links (attached website links) within TikTok ads.
Spent (COP)	The total amount spent, reported in Colombian Pesos (COP).
Facebook Social Spend	The total amount you've spent so far when shown with social information, updated on a daily basis.
LinkedIn Conversion Value	The number of clicks that directed users to the LinkedIn company page.
X Follows	The number of new followers gained through your X (Twitter) posts or ads.
Nextdoor Conversions	The number of completed conversion actions attributed to Nextdoor ads.
Google DV360 Skips (Video)	The number of times users skipped your video ad on Google's DV360 platform.
TikTok Clicks Landing Page View	The number of clicks on TikTok ads that led users to view the landing page.
TikTok Click Through Rate (All)	The percentage of impressions that resulted in any type of click on TikTok ads.
Pacing Control Remaining Forecasted Optimization Goal	The forecasted optimization goal value still pending to be achieved under pacing control.
Google DV360 Average Interaction Time	The average time users interacted with your ad on Google's DV360 platform.
Google DV360 Media Cost (Advertiser Currency)	The total media cost spent on DV360, reported in the advertiser’s local currency.
Spent (INR)	The total money spent on ads, in Indian Rupees (INR).
Facebook Canvas Clicks to Open	The number of times users clicked to open a Facebook Canvas experience ad.
LinkedIn Video Full Screen Plays	The number of times people clicked to watch your video in full screen.
Ad Variant Lifetime Video Views to 50%	The number of times an ad variant’s video was viewed up to 50% of its total duration across its lifetime.
ACM CI Adoption % Early Introduction	The percentage of ad creatives that introduce the brand or key message within the first few seconds.
Facebook Mobile App Achievements	The number of achievements or levels unlocked in your app as a result of your ad.
TikTok Call-to-Action Button Clicks (Instant Experience)	The number of clicks on call-to-action buttons within TikTok Instant Experience ads.
Amazon Branded Searches	The total number of searches on Amazon containing your brand name.
Ad Set Pacing Control Total Forecasted Optimization Goal	The total optimization goal value forecasted for a specific ad set under pacing control.
X Post Media View Rate	The percentage of impressions that resulted in media views (photos, videos, GIFs) on X posts.
Ad Set Lifetime Unique Clicks	The number of different people who clicked on your ad at least once.
X Post Mobile Conversion Add To Carts Metric	The number of add-to-cart actions completed from mobile conversions linked to an X post.
Ad Variant Lifetime Video Views to 100%	The number of times an ad variant’s video was watched completely (100%) across its lifetime.
X Post Mobile Conversion Add To Carts Sale Amount View	The total sale amount from add-to-cart conversions via mobile interactions on an X post.
Ad Set Pacing Control Remaining Forecasted Optimization Goal	The forecasted optimization goal value still pending to be achieved for a specific ad set under pacing control.
Ad Variant Lifetime Facebook Post Comments	Total comments made on the ad post within 1 day of viewing, engaging, or clicking.
TikTok Checkout value (app)	The total value generated from checkout completions within TikTok app ads.
ACM CI Adoption % Logo Present	The percentage of ad creatives that display the brand logo visibly.
LinkedIn Video Viral Full Screen Plays	The number of times a video ad started playing.
ACM CI Adoption % People interaction	The percentage of ad creatives that show people interacting with the product or brand.
TikTok Purchase value (app)	The total purchase value generated through TikTok app ads.
ACM CI Adoption % Brand Present in Asset	The percentage of ad creatives where the brand is clearly present within the visual asset.
ACM CI Adoption % Brand Recall	The percentage of ad creatives optimized to maximize brand recall.
LinkedIn Click Event Registrations	The number of event registrations generated through clicks on LinkedIn ads.
ACM CI Adoption % Early Activity	The percentage of ad creatives showing activity or motion within the first few seconds of the video.
Ad Set Lifetime Video Views to 50%	The number of times your video was viewed up to halfway (50%) of its duration.
Ad Set Lifetime Video Views to 100%	The number of times your video was viewed completely (100% of its duration).
X Post Conversion Site Visits Post View	The number of site visits generated after users viewed an X post.
Ad Set Pacing Control Expected Daily Spent	The expected amount an ad set should spend per day to stay on pacing targets.
Ad Set Lifetime Video Views to 75%	The number of times viewers watched your video until at least 75% of its length.
X Post Conversion Site Visits Post Engagement	The number of site visits generated after users engaged with an X post.
Pinterest Frequency	The average number of times each unique user was shown your Pinterest ad.
Ad Set Lifetime Video Views to 25%	The number of times your video was viewed up to 25% of its duration.
X Post Mobile Conversion Add To Carts Sale Amount	The total sale amount from mobile add-to-cart conversions attributed to an X post.
ACM CI Adoption % Face Close Up	The percentage of ad creatives featuring a close-up shot of a person's face.
ACM CI Adoption % Face 5s	The percentage of ad creatives showing a human face within the first 5 seconds.
Ad Set Lifetime Facebook Post Shares	Total shares of your posts due to this ad.
Amazon Purchases	The total number of purchases completed through Amazon ads.
LinkedIn Viral One Click Lead Form Opens	The number of likes on a shared ad.
LinkedIn Lead Generation Mail Contact Info Shares	The number of times contact information was shared through LinkedIn lead gen mails.
TikTok Instant experience average view time	The average time users spent viewing TikTok Instant Experience ads.
LinkedIn Lead Generation Mail Interested Clicks	The number of clicks showing interest (e.g., "I'm Interested") from LinkedIn lead gen mails.
Snapchat Landing Page Views	The total number of views of landing pages generated through Snapchat ads.
Google Cost Per All Conversions	The average cost paid for all types of conversions generated through Google ads.
LinkedIn Viral Other Engagements	The count of interactions with viral impressions that don't fall into other specific categories for Linkedin.
TikTok Button clicks (page)	The number of button clicks made within the landing page from TikTok ads.
Pinterest Earned Video View Average Watch Time In Seconds	The average time videos were watched, including times where viewers skipped or looped parts of the video.
X Video Views 50%	The number of times users viewed at least 50% of an X video’s total length.
TikTok Sound clicks	The number of clicks on the sound/music used in a TikTok ad.
TikTok CVR (%)	The conversion rate (percentage of clicks leading to conversions) for TikTok ads.
Pinterest Page Visit Quantity (View Through)	The total number of page visits attributed to users who viewed (but didn’t click) Pinterest ads.
Pinterest Checkout Quantity (Engagement Through)	The total number of checkouts attributed to engagement (like clicks or saves) on Pinterest ads.
TikTok Product Clicks (Instant Experience)	The number of clicks on products inside a TikTok Instant Experience ad.
TikTok Adds to cart (page)	The number of add-to-cart actions initiated through the landing page of TikTok ads.
X Conversion Purchases Metric	The total number of purchase conversions recorded from X (Twitter) posts.
Pinterest Checkout Quantity (View Through)	The number of checkout actions attributed to users who viewed (but didn’t click) a Pinterest ad.
Google DV360 Active View: Eligible Impressions	The number of impressions eligible to be measured for viewability on Google's DV360 platform.
LinkedIn Viral One Click Leads	The number of leads generated through One Click Lead Gen from viral impressions.
Pacing Control Required Daily Budget	The daily budget required to stay aligned with the campaign’s pacing plan.
Paid Initiative Lifetime Impressions	The total number of times your ads were displayed throughout the lifetime of the paid initiative.
Paid Initiative Lifetime Facebook Mobile App Installs	The total number of mobile app installs recorded over the lifetime of the ad campaign.
Pinterest Page Visit Quantity (Click Through)	The total number of page visits generated by direct clicks from Pinterest ads.
X Billed Engagements	The total number of engagements (likes, clicks, replies) billed for your X post or ad.
Pinterest Page Visit Quantity (Engagement Through)	The total number of page visits resulting from engagement actions (like clicks or saves) on Pinterest ads.
X Cost Per Follower	The average cost incurred for each new follower gained through your X ads.
TikTok Clicks Button	The total number of clicks on buttons (e.g., CTA buttons) within TikTok ads.
Pinterest Checkout Quantity (Click Through)	The number of checkouts attributed to direct clicks from Pinterest ads.
X Video Views 75%	The number of times users viewed at least 75% of the total length of an X video.
Ad Set Lifetime Spent	The total amount spent on a specific ad set so far.
Ad Variant Lifetime Facebook Post Unique Comments	Unique user comments on the ad post after viewing, engaging, or clicking.
Ad Variant Lifetime Facebook Mobile App Installs	Number of app installations due to ad interactions, including viewers, engagers, or clickers.
Facebook Cost Per Mobile App Checkout	The average cost for each checkout initiated in your mobile app due to your ad.
Paid Initiative Lifetime Estimated Ad Recall Lift (people)	An estimate of how many more people are likely to remember seeing your ads within two days compared to those who did not see them.
Facebook Cost Per Mobile App Registration	The average cost per registration action in your mobile app resulting from your ad.
X Post Spent (GBP)	The total amount spent on an X post, reported in British Pounds (GBP).
Facebook Landing Page Views (Conversion)	The number of times users clicked on an ad link and successfully loaded the destination page, tracked with the Conversions objective.
Google Video Quartile50 Rate	The percentage of video ad impressions that were viewed up to the 50% mark.
Facebook Check-ins	The total number of check-ins to your Facebook Page that are attributed to your ads. If your Page has a physical address, users can check in when updating their status in their Facebook News Feed or Timeline.
Ad Variant Lifetime Impressions	The total number of impressions received by an ad variant during its entire lifetime.
Facebook Other Engagements	All Facebook post interactions that don’t fall under standard categories like likes or comments (e.g., clicks on media, reactions, etc.).
Paid Initiative Lifetime Video Views to 100%	The number of times viewers watched your video all the way to its end.
Ad Set Snapchat Lifetime Attachment Quartile 1	The number of times users watched 25% of your long-form video attachment.
TikTok Frequency	The average number of times each unique user was shown your TikTok ad.
Ad Set Snapchat Lifetime Attachment Quartile 2	The number of times users watched 50% of your long-form video attachment.
Ad Variant Lifetime Avg. Duration of Video Viewed	The average duration a video was viewed across the entire lifetime of a specific ad variant.
Ad Set Snapchat Lifetime Attachment Quartile 3	The number of times users watched 75% of your long-form video attachment.
Google Video Quartile25 Rate	The percentage of video ad impressions that reached at least 25% of the video length.
Facebook Paid Initiative Lifetime Cost per 1,000 People Reached	The average lifetime cost of reaching 1,000 unique people through a paid Facebook initiative.
Lifetime Estimated Ad Recall Lift (people)	The difference in predicted recall between people who saw your ad and those who did not.
Facebook Paid Initiative Lifetime Cost per Estimated Ad Recall Lift (people)	The cost for each estimated person who may remember seeing your Facebook ad, measured across the initiative’s lifetime.
Linkedin Cost Per Total Results for Objective	The average cost per result achieved based on the campaign objective in LinkedIn ads.
Ad Set Snapchat Lifetime Avg. View Time	The average amount of time users spent watching your Top Snap ad.
Amazon Units Sold	The total number of product units sold through Amazon ads.
Ad Set Snapchat Lifetime Frequency	The average number of times each user saw your Snap ad.
Paid Initiative Lifetime Spent	The total amount you've spent so far on your campaign.
Google Active View avg. CPM	The average cost per 1,000 viewable impressions under Google’s Active View standards.
Snapchat Cost Per Purchase	This metric is no longer in use and data is available only until it was last active.
Google Active Viewable CTR	The click-through rate calculated only from viewable impressions based on Active View criteria.
TikTok Cost per View Content (In-App)	The average cost per in-app "View Content" event from TikTok ads.
Google Average Cpe	The average cost per engagement across Google ads.
X Post Media Engagements	The number of engagements with media (e.g., image, video) on X posts.
Google DV360 Average Display Time	The average duration your ad was displayed on screen in DV360 campaigns.
X Video Content Starts	The number of times video content began playing on X posts.
Google DV360 Pauses (Video)	The number of times users paused your video ad on DV360.
X Video Views 25%	The number of times users viewed at least 25% of your X video.
X Conversion SignUps total	The total number of sign-ups recorded from conversions on X posts.
TikTok Downloads (page)	The number of downloads initiated from the landing page linked to a TikTok ad.
TikTok Clicks View	The number of clicks recorded on view-related elements in TikTok ads (e.g., view details, more info).
Google Video Quartile75 Rate	The percentage of video ad impressions that were watched up to 75% of the video length.
TikTok Results	The total number of outcomes (e.g., views, clicks, conversions) based on the TikTok campaign objective.
Lifetime Estimated Ad Recall Lift Rate	The estimated percentage of people who are likely to remember your ad if asked within two days, compared to those who didn't see it.
TikTok Clicks On Web Detail	The number of clicks on web detail buttons (e.g., “Learn More”) in TikTok ads.
LinkedIn Conversion Rate	The percentage of LinkedIn ad interactions that led to a conversion (e.g., sign-up, download).
TikTok Cost per VTA Conversion	The average cost for a conversion that occurred after a user viewed the ad but didn’t click (View-Through Attribution) on TikTok.
LinkedIn Headline Clicks	The number of clicks on the ad headline in LinkedIn campaigns.
TikTok Real-time CPA	The real-time cost per acquisition (conversion) based on the latest available TikTok campaign data.
Pacing Control Daily Spent Deviation	The deviation between actual and expected daily spend under the pacing control plan.
Total LINE Conversions	The total number of conversions recorded through LINE platform ads.
Pacing Control Yesterday Spend Deviation	The deviation in budget spend from the pacing target during yesterday’s campaign period.
X Post Conversion Custom Post View	The number of custom post view conversions attributed to an X (Twitter) post.
Pinterest Cost Per Page Visit Conversion	The average cost for each page visit conversion generated through Pinterest ads.
TikTok Clicks Pageview	The number of clicks leading users to view a page via TikTok ads.
Pinterest Quiz Complete	The number of quiz completions generated through Pinterest ad interactions.
TikTok Cost Per User Result	The average cost per user action (e.g., click, view, conversion) achieved in a TikTok campaign.
Snapchat Ad Variant Lifetime Frequency	The average number of times a user saw a specific Snapchat ad variant during its lifetime.
TikTok CTA Conversions	The total number of conversions initiated by clicking a call-to-action (CTA) button on TikTok ads.
Snapchat Conversion Purchases App	The number of purchase conversions completed through app interactions on Snapchat ads.
TikTok Gross Impressions (Includes Invalid Impressions)	The total number of TikTok ad impressions served, including invalid ones such as bot or accidental views.
Snapchat Conversion Purchases Web	The number of purchase conversions completed through web interactions on Snapchat ads.
TikTok Real-time CVR	The real-time conversion rate (CVR) based on the latest TikTok ad performance data.
Stop Loss Lifetime CPA	The lifetime average cost per acquisition (CPA) tracked under Stop Loss settings to prevent over-expenditure.
TikTok View Content Rate (%) (In-App)	The percentage of TikTok ad impressions that resulted in users viewing content within the app.