Feature Name

Feature Description

Available in AI+ Studio (Y/N)

Can feature be turned on or off?

Is this feature access controlled?

Ads Publishing

Creative Recommendation

Creative Recommendations identifies top-performing assets from your DAM based on historical ad performance and provides AI-driven creative guidelines to enhance or create new content. By leveraging data-backed insights, this feature helps reduce production costs, increase engagement, and streamline the creative brief process.

No

No

Yes

AI Suggested Compliance

Analyzes creative assets across 30+ attributes (like aspect ratio, CTA placement, audio/subtitles, logo visibility, and more) to identify performance patterns and compliance risks. The data engine automates compliance scoring and offers data-backed insights so teams can reduce media costs, optimize campaign results, and quickly identify non-compliant or underperforming ads.

No

No

Yes

Compliance Report Generation

Sprinklr’s Creatives Data Engine identifies patterns and attributes within advertising assets—such as images and videos—to check for brand compliance, recommend optimal ad placements, and simplify creative reuse. Marketers can bulk import and quickly discover assets that match desired themes or guidelines, make necessary edits, and efficiently organize approved creatives for consistent, high-impact campaigns.

No

No

Yes

Content Marketing

AI Image Editor

Uses Generative AI to help marketing teams rapidly create and edit image content by simply describing desired outcomes. Marketers can add or remove objects, change colors, replace backgrounds, and generate variations in one centralized tool, simplifying and speeding up the entire creative process.

No

Yes

Yes

Smart Content Intelligence

Smart Content Intelligence evaluates content and media against campaign guidelines to protect brand reputation. It provides a compliance score, flags noncompliance, and offers recommendations based on historical data and engagement metrics. Automated compliance checks save time for content teams, reduce legal and regulatory risks, and maintain consistent messaging and brand alignment across channels.

No

No

No

Smart Compliance

Smart Compliance is an AI+–driven feature that checks outbound messages against brand, creative, and content guidelines to ensure consistency and minimize risk. It provides real-time coaching with compliance scores and improvement suggestions, helping content creators align with predefined guidelines and maintain a strong, unified brand presence across campaigns.

No

Yes

Yes

Campaign Brief Generation

Campaign Brief Generation uses Sprinklr AI+ to quickly draft and refine campaign briefs that can be attached to campaigns for external or internal creative teams. By combining AI-driven brainstorming, messaging, visual style, and tone guidelines in a single workflow, teams save time on research and content creation. Campaign managers can prompt Sprinklr AI+ or use Campaign Actions to define brand voice, produce key messages, generate hashtags, and even create social posts. This reduces manual effort, centralizes campaign planning, and ensures on-brand, targeted briefs for any campaign.

No

Yes

No

Campaign Brief Ideation

Lets you use Sprinklr AI+ to accelerate campaign strategy, research, and content creation. Generate creative ideas, hashtags, unique selling points, and calls to action based on straightforward prompts or target audiences. Sprinklr AI+ quickly delivers campaign briefs that include suggested messaging, audiences, and social posts, helping reduce manual work and streamline the brief-creation process.

No

Yes

No

Message Ideation

Generates relevant, on-brand content for social and non-social channels using generative AI. Provide a topic, phrase, or keyword, and Sprinklr AI+ drafts engaging posts, reels, and more for your audience. You can also rephrase and proofread existing text for grammar, style, and tone, and produce alternate versions of your content—all from within Sprinklr’s Publisher.

Yes

Yes

Yes

Writing Assistance

Writing Assistance helps you generate relevant and engaging content for posts, reels, and messages, all within the Quick Publisher. It also provides proofreading and editing tools—including grammar and spelling checks—to ensure high-quality content creation across multiple channels. Users can quickly reword, simplify, or expand existing text, modify tone, translate content, and even generate hashtags or tailored post variations.

Yes

Yes

Yes

Ads Reporting

Summarizer

Sprinklr AI+ is designed to enhance efficiency by offering summarization tools that extract key insights from various contexts.

No

Yes

No

Ads Dashboard Copilot

Sprinklr Marketing’s Ads Dashboard Copilot helps make ad performance analysis effortless. Simply ask questions in plain English—no need to manually sift through data. Copilot instantly gives you clear summaries and actionable insights, even for commonly used KPI that aren’t already on your dashboard.

No

Yes

Yes

Ads Publishing

Writing Assistance

Writing Assistance helps you generate relevant and engaging content for posts, reels, and messages, all within the ads publishing capabilities such as Ads Manager, Composer, 1CAB. It also provides proofreading and editing tools—including grammar and spelling checks—to ensure high-quality content creation across multiple channels. Users can quickly reword, simplify, or expand existing text, modify tone, translate content, and even generate hashtags or tailored post variations.

No

Yes

No