Sprinklr Gen AI Social Features
Updated
Sprinklr AI+ is an advanced AI-powered suite integrated into Sprinklr's Unified-CXM platform, designed to transform unstructured customer experience (CX) data into actionable insights. The following table gives details on multiple Gen AI features of Sprinklr Social.
Feature Name | Feature Description | Available in AI+ Studio (Y/N) | Can feature be turned on or off? | Is this feature access controlled? |
Advocacy | ||||
Sprinklr Sentiment AI Models analyze the emotional tone of text-based messages (for example, reviews, tweets, or news articles) and classify them as Positive, Negative, or Neutral. They provide real-time brand perception insights, case-level sentiment aggregation, and multilingual support. The out-of-the-box model can be retrained to improve accuracy, handle industry-specific terminology, and account for context (such as product or brand names). | No | No | No | |
Writing Assistance helps you generate relevant and engaging content for posts, reels, and messages, all within the Quick Publisher. It also provides proofreading and editing tools—including grammar and spelling checks—to ensure high-quality content creation across multiple channels. Users can quickly reword, simplify, or expand existing text, modify tone, translate content, and even generate hashtags or tailored post variations. | No | Yes | No | |
Distributed | ||||
Uses Generative AI to help marketing teams rapidly create and edit image content by simply describing desired outcomes. Marketers can add or remove objects, change colors, replace backgrounds, and generate variations in one centralized tool, simplifying and speeding up the entire creative process. | No | Yes | Yes | |
Automatically classifies social messages as “Engageable” or “Non-Engageable” based on their content and conversation history. This helps brands manage large volumes of incoming social posts by pinpointing which messages truly need a response—improving efficiency and enhancing the customer experience. | No | No | No | |
Media OCR Compliance uses AI-driven optical character recognition (OCR) to detect and flag non-compliant keywords in images and video uploads. When a post is created or published, Sprinklr generates transcripts (for both the video’s audio and on-screen text) and compares them against a custom list of non-compliant keywords. Any matches are flagged, and the system highlights exactly where these words appear—making it easier for reviewers and social media managers to spot potential compliance risks in the Engagement Dashboards. Administrators can configure these checks to occur before or after publication, and they can analyze flagged content, create rules for automated checks, and track issues within reporting. The feature supports videos of up to five minutes and 512 MB, requires media details from the channel, and is currently available in English. | No | Yes(RE_AI_VIDEO_OCR_ANALYSIS_ENABLED RE_IMAGE_OCR_GCV_ANALYSIS_ENABLED RE_LINK_OCR_ANALYSIS_ENABLED INBOUND_CONTENT_ANALYSIS_ASYNC_SUBMISSION_DISABLED) | No | |
Sprinklr Sentiment AI Models analyze the emotional tone of text-based messages (for example, reviews, tweets, or news articles) and classify them as Positive, Negative, or Neutral. They provide real-time brand perception insights, case-level sentiment aggregation, and multilingual support. The out-of-the-box model can be retrained to improve accuracy, handle industry-specific terminology, and account for context (such as product or brand names). | No | No | No | |
Helps campaign managers safely approve social content by using AI to flag potential issues—such as profanity, NSFW images, low image quality, missing brand logos, or an inappropriate tone—before publishing. This reduces the risk of unsuitable content reaching customers and streamlines the approval process at scale. | No | Yes(SMART_APPROVAL_OUTBOUND_ENABLED) | Yes | |
This AI-powered tool checks brand responses on social channels to ensure they meet community or brand standards. It analyzes replies for biased content, profanity, irrelevance, or improper tone—flagging noncompliant responses and reducing legal or reputational risk. | No | Yes | Yes | |
Writing Assistance helps you generate relevant and engaging content for posts, reels, and messages, all within the Quick Publisher. It also provides proofreading and editing tools—including grammar and spelling checks—to ensure high-quality content creation across multiple channels. Users can quickly reword, simplify, or expand existing text, modify tone, translate content, and even generate hashtags or tailored post variations. | Yes | Yes | Yes | |
Social Publishing & Engagement | ||||
Automatically aggregates and analyzes comments from your social media posts, categorizes them by sentiment (positive, negative, or neutral), identifies intent (questions, complaints, feedback), and flags high-impact comments that need urgent attention. This enables more strategic, efficient customer engagement and saves time by providing instant overviews of audience reactions. | No | Yes | Yes | |
Uses Generative AI to help marketing teams rapidly create and edit image content by simply describing desired outcomes. Marketers can add or remove objects, change colors, replace backgrounds, and generate variations in one centralized tool, simplifying and speeding up the entire creative process. | No | Yes (GENERATIVE_AI_ACTIONS_ENABLED_PRODUCTS ; IMAGE_EDITOR_V2_ENABLED - for editing with AI) | Yes (Sprinklr AI+ for Media) | |
An AI-powered feature that automatically selects the most relevant and visually appealing frames from your videos, highlighting key moments that best represent your content. | No | Yes (GENERATIVE_AI_ACTIONS_ENABLED) | Yes (Sprinklr AI+ for Media) | |
Generate channel-compliant image descriptions in seconds with a single click— enhancing accessibility, improving SEO, and saving social teams hours of manual effort. | Yes | Yes (GPT_ACTIONS_ENABLED_PRODUCTS) | Yes (Sprinklr AI+) | |
Contextual Asset Search uses AI to enhance image search by letting users type free-text descriptions of what they’re looking for. Behind the scenes, it compares image embeddings and text embeddings to return relevant results. This approach provides more intuitive and flexible searching than predefined filtering, and it’s customizable to different use cases. | No | Yes(SAM_CONTEXTUAL_SEARCH_ENABLED) | No | |
Leverages AI to identify similar or duplicate images by comparing image embeddings. Helps users efficiently manage large volumes of digital assets, avoid redundancy, and focus on high-performing assets. | No | Yes(DUPLICATE_ASSETS_TAB_ENABLED, SAM_DUPLICATE_ASSET_PREVENTION_ENABLED) | Yes | |
Automatically classifies social messages as “Engageable” or “Non-Engageable” based on their content and conversation history. This helps brands manage large volumes of incoming social posts by pinpointing which messages truly need a response—improving efficiency and enhancing the customer experience. Also helps identify the category of the message from being a "Complaint" or a "Compliment" or an "Inquiry" or a "Lead"! | No | No | No | |
Media OCR Compliance uses AI-driven optical character recognition (OCR) to detect and flag non-compliant keywords in images and video uploads. When a post is created or published, Sprinklr generates transcripts (for both the video’s audio and on-screen text) and compares them against a custom list of non-compliant keywords. Any matches are flagged, and the system highlights exactly where these words appear—making it easier for reviewers and social media managers to spot potential compliance risks in the Engagement Dashboards. Administrators can configure these checks to occur before or after publication, and they can analyze flagged content, create rules for automated checks, and track issues within reporting. The feature supports videos of up to five minutes and 512 MB, requires media details from the channel, and is currently available in English. | No | Yes(RE_AI_VIDEO_OCR_ANALYSIS_ENABLED RE_IMAGE_OCR_GCV_ANALYSIS_ENABLED RE_LINK_OCR_ANALYSIS_ENABLED INBOUND_CONTENT_ANALYSIS_ASYNC_SUBMISSION_DISABLED) | No | |
Sprinklr Sentiment AI Models analyze the emotional tone of text-based messages (for example, reviews, tweets, or news articles) and classify them as Positive, Negative, or Neutral. They provide real-time brand perception insights, case-level sentiment aggregation, and multilingual support. The out-of-the-box model can be retrained to improve accuracy, handle industry-specific terminology, and account for context (such as product or brand names). | No | No | No | |
Helps campaign managers safely approve social content by using AI to flag potential issues—such as profanity, NSFW images, low image quality, missing brand logos, or an inappropriate tone—before publishing. This reduces the risk of unsuitable content reaching customers and streamlines the approval process at scale. | No | Yes(SMART_APPROVAL_OUTBOUND_ENABLED) | Yes | |
Smart Image Tags automatically identifies and tags image or video content to improve discovery, reduce clutter, and shorten search time. By using advanced object detection and multi-level tagging, it filters assets based on granular content, ensuring that only relevant results are displayed. This boosts efficiency for users who need to find specific assets quickly and accurately. | No | Yes | No | |
This AI-powered tool checks brand responses on social channels to ensure they meet community or brand standards. It analyzes replies for biased content, profanity, irrelevance, or improper tone—flagging noncompliant responses and reducing legal or reputational risk. | No | Yes (PUBLISHING_ML_RESPONSE_COMPLIANCE_SUPPORTED_LANGUAGES) | Yes | |
Social Copilot is your intelligent assistant designed to support Social Media Managers and Reporting Analysts in their daily workflows across reporting and planning. Whether you're analysing performance, discovering content trends, or navigating platform features, Copilot helps you move faster and smarter with natural language interactions. | No | Yes | Yes | |
Widget Summariser performs a subset of Social's Copilot capabilities. It's present on every widget, and can summarise the data plotted to extract anomalies, distribution, top drivers, bottom retractors, and so on. | No | Yes | Yes | |
Writing Assistance helps you generate relevant and engaging content for posts, reels, and messages, all within the Quick Publisher. It also provides proofreading and editing tools—including grammar and spelling checks—to ensure high-quality content creation across multiple channels. Users can quickly reword, simplify, or expand existing text, modify tone, translate content, and even generate hashtags or tailored post variations. | Yes | Yes (ACCOUNT_MESSAGE_CONVERSATION_SUMMARIZER_ENABLED) | Yes (Engagement AI) | |