The Standard Analytics Tab is a system-generated report for surveys that aims to provide users with meaningful analysis with no user effort. It contains one section for each question; depending on the question type, it can have multiple widgets for a question. It also provides the following AI-powered features: OOTB insights cards, hypothesis validation, text analytics, and a GenAI summarizer. Thus, with minimal effort, users can navigate the report and analyze all bright spots and shortcomings detected.

Business Use Cases

• Lack of Data-Driven Insights for Decision Making: The analytics module tackles the issue of making business decisions without relying on data-driven insights. It offers detailed visualizations, trend analysis, and GenAI-powered summaries, allowing stakeholders to understand survey results and make informed decisions easily.

• Inefficient Manual Data Analysis: The analytics module automates the extraction of insights and trend identification, removing the need for manual data analysis. With AI-powered summarization, you can swiftly generate actionable insights from large volumes of survey data, saving time and effort while boosting efficiency.

• Challenges in Tracking Performance Across Multiple Touchpoints: By aggregating data from various sources (e.g., digital, in-store, customer service), the module allows organizations to track survey results across multiple customer touchpoints. This comprehensive view ensures consistent performance monitoring, fostering more coordinated strategies and improvements across all aspects of the customer experience.

The module empowers businesses with enhanced decision-making by providing real-time, data-driven insights and customizable reports, enabling quicker and more informed strategies that improve customer experiences and support faster responses to market changes. Improved operational efficiency is achieved through automated trend analysis and AI-powered summarization, reducing time spent on manual data review and allowing teams to focus on execution. Businesses also benefit from better customer insights by visualizing survey data across multiple touchpoints, including online, in-store, and customer service, which supports targeted interventions and personalized experiences. Additionally, increased employee productivity comes from automated reporting, giving stakeholders, such as Customer Experience and regional managers, easy access to relevant insights without manual effort. Finally, the system supports faster identification of improvement opportunities, helping organizations quickly spot performance gaps and take a proactive approach to optimizing products, services, and interactions.

Prerequisites

Inorder to access Survey Analytics you would require View Reporting and Analytics permissions at Survey Level in Customer Feedback Management App.

• View Reporting and Analytics: You can access the Survey Analytics and view existing surveys.

  

Setting Up Standard Analytics

1. Navigate to Sprinklr Insights and then go to Customer Feedback Management. 

2. Click Survey(Select any survey).

3. Go to the Analytics tab.

Analytics Tab

Each survey has a dedicated analytics feed available in the Analytics tab, which is generated automatically as soon as responses are received.

Navigation

For each survey question, a dedicated section is created with multiple widgets. You can easily navigate between the widgets within a section.

1. Go to Navigation Menu(on the left side)to move between different sections.

2. Click Question to go to that section.

3. Click on the Eye option to hide any question.

Each question type is accompanied by one or more standard visualizations. In addition to these widgets, you will receive out-of-the-box (OOTB) insights and hypothesis validation to help interpret the data effectively.

The analytics tab allows minimal customization. You cannot create, delete, or edit widgets. For more advanced customization options, please refer to Custom Reports for customizable analytics.