Imagine your brand is struck with a PR crisis and as the PR professional in the company, you are now responsible to come up with a post-crisis plan. The first and foremost action plan is to control the narrative around your brand by communicating to the masses as soon as possible. You can write blogs on your own website and post messages on your company's social handles. But is that sufficient to protect your brand reputation? Of course, not!

You do not have access to platforms that your customers trust or have the reach to efficiently communicate with millions of your customers. What do you do? Remember, time is of the essence here.

The answer to these questions is Media Influencers - i.e. Journalists and Publications.

In their day-to-day activities, it is crucial for PR professionals to identify key journalists & publications and build long-term relationships with them. This helps a lot during the crisis as these influencers empower you to drive the narrative of the crisis and set the brand perception, at scale.

Sprinklr's Journalist & Publication discovery module allows you to discover influencers and conduct in-depth profile analysis so that you can pick and choose the most impactful profiles that will help you to drive real business outcomes.

Use cases

• Discover the most relevant Journalists & Publications by leveraging Intuitive but advanced search functions.

• Filter out the impactful contacts for a particular outreach campaign or target audience using detailed media profile reports.

• Profile list management to assist PR managers in devising customized communication strategies and actualising outreach at scale.

When to use Journalist & Publication Discovery?

The Journalist & Publication module enables the user to easily discover Journalists or Media Publications and gather insights in the form of a structured profile page for every Journalist & Publication. To learn more about the detailed profile pages, please refer to Journalist & Publication detailed dashboards.

You can use this module to understand more about a media outlet or publication for the following scenarios –

• The brand got a recent organic mention from the publication and they want to understand more about the publication.

• The brand is trying to reach out to a specific publication as part of outreach activity or PR campaigns.

• The team wants to discover new and relevant Media Publications to target specific audiences.

Similarly, you can use this module to understand more about a journalist or media influencer for the following scenarios –

• Once they have identified a target publication, PR teams need to shortlist journalists whom they can contact via emails or social channels.

• To find journalists who specialize in covering reports relevant to brand interest.

• To find out journalists who can influence a specific target audience based on their social media follower network.

For more information, please refer to Journalist and publication Discovery.