Placeholder Text
Updated
Placeholder Text simplifies the creation of personalized surveys by enabling you to insert dynamic information, such as previous responses, metadata, or contact details, directly into question titles. This allows survey questions to be context-aware and more engaging for respondents. By reflecting relevant details in real time, Placeholder Text enhances the overall survey experience and encourages higher-quality feedback. It’s especially valuable for Customer Experience professionals crafting tailored customer feedback surveys, designers adapting questions based on earlier answers, and teams seeking richer insights without complicating the survey-building process.
Business Use Cases
Boosting Survey Engagement with Personalized Questions: Personalizing survey questions with contextual details can significantly improve response rates and data quality. By using features like Placeholder Text in Sprinklr CFM, teams can dynamically insert relevant information, such as travel routes, seat classes, or booking channels, directly into survey questions.
For example, instead of a broad question like “How was your experience?”, a more tailored version might ask, “How was your experience flying Economy from JFK to LAX?” This level of personalization helps respondents feel recognized, making them more likely to engage and provide meaningful feedback.
Driving Deeper Insights with Member-Specific Surveys: Adding personalized context to survey questions helps uncover more meaningful insights, especially in targeted programs.
For example, in a quarterly relationship survey for Premium tier members, teams can use Placeholder Text in Sprinklr CFM to embed member-specific details, such as loyalty tenure, average spend, or most recent interaction channel, directly into questions. This approach enables a clearer understanding of how perceptions vary between long-standing and newer members, helping teams fine-tune loyalty strategies and deliver more relevant benefits.
Utilizing placeholder text to customize survey questions with information specific to customers or members enhances engagement and yields more precise insights. By ensuring that surveys resonate more closely with each respondent's individual experience, whether based on recent interactions, purchasing history, or details from loyalty programs, teams can gather richer, contextually relevant feedback. This approach facilitates better-informed decision-making and the creation of strategies that genuinely align with customer needs and expectations.
Prerequisites
Access to this module requires the Program Level View, Edit, and Delete permissions, which are available under the CFM App under roles:
View: This permission gives you access to view the Programs.
Edit:This permission gives you access to edit Programs.
Delete: This permission gives you access to delete Programs.
Setting Up Placeholder Text
Go to Builder and navigate to Survey Question Type.
Click Placeholders option to add placeholder text.
Click Question Title to access the right menu of the question.
Select {} Placeholders text option.
Select the desired Placeholder Type from the dropdown menu.
Insert Placeholder Text into the question title by selecting the appropriate placeholder type.
Note: You can add multiple Placeholder Texts inside a single question.
In the survey builder, the added Placeholder Text is highlighted in blue to differentiate it from the other question titles.
Once the Placeholder text is added you can publish the Survey and create Distribution (you can use Anonymous Links for convenience).
You can open the survey using the test link to verify that the placeholder text is displaying correctly.
How to use it?
Add placeholder text to the question title by choosing the correct type of placeholder.
Distribute the survey.
Establish a test distribution (you may utilize Anonymous Links for ease).
Access the survey through the test link to verify whether the Placeholder Text is being filled in.
Types of Supported Placeholder Text Types
Let us have a look at the types of placeholder texts:
Key points to note
Note:
Placeholder Text can only be added to Question Titles and the headers of Special Pages.
For Survey Question Placeholder Text:
Placeholder Text cannot be added to any question on the first page of the survey.
Only questions from earlier pages may be utilized as placeholders; questions from the current page or subsequent pages are not permitted.
Multiple Choice Question Placeholder Text will populate only if a single response is received.
While viewing a survey in a conversational mode, only the following Placeholder Text types will populate:
Survey Question Response
Survey Metadata
Response Date
At present, assistance for Placeholder Text is exclusively offered in these locations:
Standard Surveys
Conversational Surveys
Email Distribution
SMS Distribution
Best Practices
Ensure the placeholder text matches the survey’s overall tone and style for a consistent and user-friendly experience.
Mark the piped question as required inorder to ensure that the placeholder populates as expected.
For the placeholder text in Multiple Choice Questions, it is advisable to configure the question as single-select, as the placeholder text will not appear if multiple answers are chosen.
Use only essential placeholders to keep the survey clear and avoid overwhelming respondents.