Threads for Benchmarking
Updated
Threads has now been integrated into Benchmarking and Insights workflows, allowing you to view and analyze posts from eligible public Threads profiles (accounts that are 18 years or older with a minimum of 1,000 followers). It simplifies the incorporation of Threads data into your reporting, enabling you to analyze activity alongside other social media channels, identify top-performing content, and directly compare brand and competitor performance within Sprinklr Insights.
Additionally, it allows customers to assess Threads' performance using the same benchmarking framework applied across different platforms, ensuring consistency in competitive analysis.
Business Use Cases
Increased visibility into brand conversations and competitor activity on Threads: You can monitor and analyze public discussions happening on Threads, giving you deeper awareness of how audiences engage with your brand and how competitors are performing on the platform.
Stronger campaign analysis and more informed strategic decision‑making across multiple social media channels: By incorporating Threads data into your benchmarking and insights workflows, you gain a more complete view of campaign performance across channels. This helps you identify what’s working, refine strategies, and make smarter decisions backed by cross‑platform intelligence.
Overview of Threads for Benchmarking
Source: Threads.
Source of data: Meta Public API.
Latency: Follower updated once a day; Post every 2 hours.
Profile Metadata Details: Author username is available now, Profile Image and Bio.
Media Type: Video, Carousel, Photo, GIF.
Threads-specific engagement stats
Name | Type | Definition |
Account Follower | Metric | This is a Sprinklr common metric to total all of the various types of "followers" across social networks. |
Note: Currently Account Follower metric is supported, we will keep you updated for additional metrics.
Navigation steps for adding a brand
Click the New Tab icon. Navigate to Sprinklr Insights and then go to Brands under Manage.
Click + Add Brand.
Select My Brand and in the Search a Brand page select Create Brand.
Select Brand Type and search Threads brand or you can click Create Brand.
In the Brand Details page, fill in the details of the brand and click Next.
Go to the Brand Account page and click Add Account option(+ sign).
In the Choose account from database option select the account by clicking + URL. If the account is already added here and it's authenticated, just add the URL in the Enter URL section and click Next.
Go to the permissions section and provide Edit and View permissions to the users, user groups, and workspace, and select the relevant Custom Properties.
