TikTok benchmarking dashboard compares your owned accounts engagement metrics with the industry averages. To access TikTok benchmarking data in Sprinklr, TikTok business accounts must be connected and authenticated. Unlike other social channels supported in benchmarking, TikTok doesn't support addition of public URLs. The pre-requisite to compare the engagement metrics of your owned brand content with that of the industry average, business account authentication is a must. Please refer to the article for the TikTok business account authentication process.

Navigation Steps to access TikTok Benchmarking Dashboard

Let's have a look at the steps to navigate to the TikTok Benchmarking Dashboard.

1. Click + New Page > Sprinklr Insights > Benchmarking Dashboards (under Learn).

   

2. Click the drop down next to Benchmarking Dashboard on the top left.

   

3. Select TikTok Benchmarking Dashboard within Standard Dashboards list.

4. Click + Add Filters in TikTok Benchmarking dashboard and select your TikTok authenticated account.

   

How it works

• When you connect your TikTok Business account to Sprinklr Social, a business category is automatically assigned to your account.

• Once connected, Sprinklr receives industry average data for that category.

• Compares the brands performance metrics with the industry average.

Metrics and Dimensions

You’ll be able to see average performance metrics for different TikTok business categories (even those outside your own