TikTok Discovery is the first step in TikTok content research and strategy.

It helps you understand what’s trending before you publish—across hashtags, keywords, audio tracks, and creators.

By surfacing real-time trends, TikTok Discovery enables you to see which hashtags, keywords, and audio are gaining traction and which creators are driving those trends. This makes it easier to identify content themes and potential creator collaborations relevant to your brand or industry.

These insights help refine content ideas, guide publishing decisions, and inform a stronger, data-backed content strategy. With visibility into the demographics and regions influencing trends, TikTok Discovery ensures your content strategy is aligned with what’s resonating on TikTok right now.

Business Use Cases

Using TikTok Discovery, you can explore a range of insights. Let us have a look at them:

• Top 200 Hashtags: Discover the 200 most trending hashtags, complete with detailed insights, including regional and category-level breakdowns to guide your campaign targeting.

• Top 100 Audio Tracks: Analyze the top 100 trending audio tracks with usage statistics and genre insights.

• Top 50 Creators: Identify the top 50 TikTok creators, review their engagement metrics, and filter by region or category.

• Top 20 Keywords: Track the top 20 trending TikTok search keywords to uncover emerging interests, content themes.

Prerequisites

You are required to incorporate both a TikTok Business account and a TikTok Ads account into your Sprinklr environment to access TikTok Discovery.

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Note:

• To access TikTok Discovery, the user need not re-add all their TikTok Ads accounts/Business Accounts. Any one active TikTok Ads account and TikTok Business account with the necessary scopes and permissions would fetch the data.

You would need to enable TikTok Discovery permissions under Conversations.

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Navigating through TikTok Discovery

1. Go to + New Page and navigate to Sprinklr Insights and go to TikTok Discovery (under Explorer).

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2. TikTok Discovery is divided into four sections

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Hashtags

This section includes hashtags organized by region, time frame, and category or sub-category.

1. Navigate to the Hashtags section.

2. Apply the following filters for the Hashtags for more details:

   1. Country: You have the option to select 200 trending hashtags from different countries 

   2. Date Range: You have the option to select 200 trending hashtags for the last:

      1. 1 day​

      2. 7 days​

      3. 30 days​

      4. 120 days

   3. Category: You have the option to select 200 trending hashtags from 15+ predefined categories.

   4. Sub-Category: You have the option to select 200 trending hashtags from predefined subcategories depending on the selected category.

      

3. 1. Hashtag Name: Refers to the name of the hashtag.

   2. Hashtag Rank: Defines the rank of the hashtag.

   3. Views (selected date range): Defines the number of views for the hashtag in the selected duration.

   4. Views (lifetime): Defines the number of views in the entire lifetime.

   5. Posts (selected date range): Defines the number of times the hashtag was used in post in a selected duration.

   6. Posts (lifetime): Defines the number of times the hashtag was used in the entire lifetime.

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4. Click Open Hashtag Details against each Hashtag name to access the details. The TikTok Hashtags section offers two perspectives: By clicking on each hashtag, you can access the following information:

   TikTok Hashtag Section has 2 views:

   1. Hashtag details

   2. Top Trending Videos

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      1. Hashtag Details

         The Hashtags Details section is further divided into:

         

         1. Country Map: Discover the top five global locations where this hashtag is most popular.

         2. Trend Chart: Represents the rank position of the hashtag among hashtags across all categories or industries in the selected country on the date.

         3. Audience Analysis: Gain insights into the age demographics of viewers engaging with the hashtag.

      2. Top Trending View

         You can click on the view thumbnail to see the details about the post, such as Video Preview and Hashtags.

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Tracks

Trending Tracks Section

This section includes Audio Tracks based on region, time period, and genre.

1. Go to Tracks section.

2. You can apply the following filters:

   1. Date Range: You have the option to select 100 trending audio tracks for the last:

      1. 1 day​

      2. 7 days​

      3. 30 days​

      4. 120 days

   2. Genre: You have the option to select 100 trending audio tracks from 20+ predefined genres​.

   3. Country Code: You have the option to select 100 trending audio tracks from different countries.

3. Following Metrics are included in the section:

   1. Track Name: Indicates the title of the track.

   2. Duration: Refers to the duration of the track.

   3. Artist: Refers to the name of the artist.

   4. Track Genres: Refers to the trending audio tracks genre.

4. On clicking each track, you can view the following information:

   1. Historical Ranking Data: View the historical ranking data for the track to analyse its performance over time.

      When you click a track name, detailed track insights and the top trending videos using that track are displayed.

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   2. Top Trending Videos: Explore the top 20 trending videos associated with the selected track. You can click on the view thumbnail to see the details about the post like Video Preview and Hashtags.

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Creators

View detailed creator profiles, including content, followers, and engagement metrics, to make informed collaboration decisions.

You need to have an authenticated TikTok Ads account to access TikTok Creators

1. Go to Creators section.

   

2. You can apply the following filters:

   1. Regional Category: You can select a regional category from the available options:

      1. Europe

      2. The United States

      3. Other countries or regions.

   2. Country: You have the option to select the top 50 creators based on the defined regional country.

      Note: This field only populates once the regional country is selected​.

   3. Keyword Search: You have the option to search based on any keyword from the list.

   4. Engagement Rate: You have the option to select based on the engagement rate (value should be between 0-100).

   5. Followers: You have the option to filter the top 50 creators based on the follower count.

   6. Sort Field: You have the option to sort the list based on the following parameters:

      1. Relevance

      2. Engagement Rate

      3. Followers

      4. Median views 

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3. ​

   1. Account Name: Refers to the name of the account.

   2. Creator Name: Refers to the name of the creator.

   3. Followers: Refers to the followers count of the creator.

   4. Following: Refers to the following count of the creator.

   5. Likes: Indicates the number of likes on creator's profile

   6. Videos: Indicates the total number of videos pubished by the creator

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4. In this section, you can view the list of creators based on the filter selection.

Trending Search Keywords and AI-Powered Keyword Recommendations

TikTok Discovery is now enabled with trending and AI-powered recommended TikTok search keywords that help enhance user access to valuable TikTok search insights across modules. This update enables Sprinklr to provide the view of the top 20 trending TikTok search keywords by default, representing generic search keywords trending across the platform. Access to AI-powered keyword recommendations is tailored to your brand, products, or services.

1. Go to Keywords section.

   

2. Select a keyword in the AI Keyword Recommendations and click Apply.

   

3. You can apply filters by selecting Is Personalized as True to get your brand related keywords and False to get generic keywords. You can then click Apply. You can leverage AI recommendations for keywords to get recommendations related to your brand, product, or service​.

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4. In this section, you can discover trending TikTok search terms and leverage AI recommendations for keywords.

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