Twitter Post Insights
Updated
You can leverage Twitter insights to learn more about overall trends across your followers and understand how your content is performing with your audience. You can also view insights for specific posts, stories, videos, reels and live videos that you've created to see how each one performed and how people engaged with them.
Post Insights
Metric | Description |
Twitter App Install Attempts | A count of how many times an App Install event has occurred from the Tweet. |
Twitter App Install Attempts per Hour | A count of how many times an App Install event has occurred from the Tweet by the hour. |
Twitter App Opens | A count of how many times an App Open event has occurred from the Tweet. |
Twitter App Opens per Hour | A count of how many times an App Open event has occurred from the Tweet by the hour. |
Twitter Detail Expands | A count of how many times the Tweet has been clicked to see more details. |
Twitter Detail Expands per Hour | A count of how many times the Tweet has been clicked to see more details by hour. |
Twitter Email Tweet | A count of how many times the Tweet has been shared via email. |
Twitter Email Tweet per Hour | A count of how many times the Tweet has been shared via email by the hour. |
Twitter Engagement API Retweets | A count of how many times the Tweet has been Retweeted. |
Twitter Hashtag Clicks | A count of how many times a hashtag in the Tweet has been clicked. |
Twitter Hashtag Clicks per Hour | A count of how many times a hashtag in the Tweet has been clicked by hour. |
Twitter Impressions* | A count of how many times the Tweet has been viewed. Twitter Impressions is a lifetime metric which was exposed just so that it can be made compatible with other lifetime metrics such as Twitter Reach, Twitter likes etc. This is also again sourced from Twitter Impressions(Insights) metric itself. |
Twitter Impressions Trend | A count of how many times the Tweet has been viewed. This is a trend metric, presenting a value by the Date of engagement. |
Twitter Impressions per Hour | A count of how many times the Tweet has been viewed by the hour. |
Twitter Likes Per Hour | A count of how many times the Tweet has been liked by the hour. |
Twitter Media Clicks (Deprecated) | A count of how many times media such as an image or video in the Tweet has been clicked. |
Twitter Permalink Clicks | A count of how many times the permalink to the Tweet (the individual web page dedicated to this Tweet) has been clicked. |
Twitter Permalink Clicks per Hour | A count of how many times the permalink to the Tweet (the individual web page dedicated to this Tweet) has been clicked by hour. |
Twitter Post Direct Reach | Direct reach (previously called Reach 1) estimates the reach of your post across your Twitter followers. Typically this is calculated as Posts x Followers. |
Twitter Post Direct Reach Trend | Direct reach (previously called Reach 1) estimates the reach of your post across your Twitter followers. Typically this is calculated as Posts x Followers. This is a trend metric, presenting a value by the Date of engagement. |
Twitter Post Likes* | A count of the number of times the post has been favorited. |
Twitter Post Likes Trend | A count of the number of times the post has been favorited. This is a trend metric, presenting a value by the Date of engagement. |
Twitter Estimated Reach | This is a cumulative reach metric that combines Twitter Post Direct Reach and Twitter Estimated Reach by Retweets. |
Twitter Estimated Reach Trend | This is a cumulative reach metric that combines Twitter Post Direct Reach and Twitter Estimated Reach by Retweets. This is a trend metric, presenting a value by the Date of engagement. |
Twitter Estimated Reach By Retweet | An additional measure of reach, Reach by Retweets, calculates the number of RTs x their author's followers. |
Twitter Estimated Reach By Retweet Trend | An additional measure of reach, Reach by Retweets, calculates the number of RTs x their author's followers. This is a trend metric, presenting a value by the Date of engagement. |
Twitter Post Replies* | The number of replies that your Twitter post has received. |
Twitter Post Replies Count | This metric gives the count of replies made on a twitter post. This data comes from engagement API and is updated for 60 days. |
Twitter Post Replies Trend | The number of replies that your Twitter post has received. This is a trend metric, presenting a value by the Date of engagement. |
Twitter Post Retweets* | The number of retweets that your Twitter post has received. |
Twitter Post Retweets Trend | The number of retweets that your Twitter post has received. This is a trend metric, presenting a value by the Date of engagement. |
Twitter Replies Per Hour | A count of how many times the Tweet has been replied to by the hour. |
Twitter Retweets Per Hour | A count of how many times the Tweet has been Retweeted by the hour. |
Twitter Total Engagements* | A count of the number of times a user has interacted with the Tweet. This value is provided by Twitter API and is not equal to the sum of individual Twitter metrics. |
Twitter Total Engagements Per Hour | A count of the number of times a user has interacted with the Tweet by the hour. |
Twitter Total Engagements Trend | A count of the number of times a user has interacted with the Tweet. This value is provided by Twitter API and is not equal to the sum of individual Twitter metrics. This is a trend metric, presenting a value by the Date of engagement. |
Twitter URL Clicks | A count of how many times a URL in the Tweet has been clicked. |
Twitter URL Clicks per Hour | A count of how many times a URL in the Tweet has been clicked by the hour. |
Twitter User Follows | A count of how many times the User (Tweet author) has been followed by this Tweet. |
Twitter User Follows per Hour | A count of how many times the User (Tweet author) has been followed from this Tweet by the hour. |
Twitter Video Views* | A count of how many times a video in the Tweet has been viewed. |
Twitter Video Views per Hour | A count of how many times a video in the Tweet has been viewed by the hour. |
Volume of Twitter Sent Direct Messages | The number of Twitter Sent Direct Messages that have been published. |
Volume of Twitter Sent Mentions | The number of Twitter Sent mentions that have been published. |
Volume of Twitter Sent Replies | The number of Twitter Sent replies that have been published. |
Volume of Twitter Sent Retweets | The number of Twitter Sent retweets that have been published. |
Volume of Twitter Sent Update | The number of Twitter Sent Updates that have been published. |
* The post-level metrics denoted with an asterisk (*) are provided by Engagement API. Rest of the Metrics are equivalent/insights track.
Twitter Insights Track
The Twitter Insights Track in Sprinklr provides real-time engagement data in Reporting Insights. There are now 29 new Tweet-level impression and engagement metrics for owned Twitter accounts, reported in real-time in Sprinklr. Data for these Tweets are available for 7 days after the Tweet was made.
Metric | Description |
Twitter App Install Attempts (Insights) | The Install button was clicked on an App card. |
Twitter App Opens (Insights) | The Open button was clicked on an App card. |
Twitter Detail Expands (Insights) | The more details button on the Tweet was clicked on. |
Twitter Email Tweet Clicks (Insights) | The Email Tweet button was clicked. |
Twitter Favorites (Insights) | The Tweet was favorited (also known as liked). |
Twitter Hashtag Clicks (Insights) | A hashtag in the Tweet was clicked on. |
Twitter Impressions (Insights) | Twitter Impressions(Insights) metric comes from Insights track API which is updated for the first 7 days from the time the post was published. This metric is compatible with only other insights metrics. |
Twitter Media Clicks (Insights) (Deprecated) | Media in the Tweet was clicked on. |
Twitter Permalink Clicks (Insights) | The permalink to the Tweet (timestamp on the Tweet) was clicked on. |
Twitter Profile Clicks (Insights) | The User (Tweet Author) had their profile clicked from this Tweet. |
Twitter Quote Tweets (Insights) | The Tweet that was quoted (Retweet with comment). |
Twitter Quote Tweets (Engagement) | The count of how many times the Tweet was quoted (Retweet with comment). Data for these Tweets are available for 60 days after the Tweet was published. |
Twitter Replies (Insights) | The Tweet was replied to. |
Twitter Retweets (Insights) | The Tweet was retweeted. |
Twitter Total Engagements (Insights) | A count of the number of users interacted with the Tweet. |
Twitter URL clicks (Insights) | A URL in the Tweet was clicked on. |
Twitter Un-favorites (Insights) | A favorite on the Tweet was removed. |
Twitter Un-quote tweets (Insights) | A quote of the Tweet was deleted. |
Twitter Un-replies (Insights) | A reply to the Tweet was deleted. |
Twitter Un-retweets (Insights) | A retweet to the Tweet was deleted. |
Twitter Unique Engagements (Insights) | A count of the number of times a user has interacted with the Tweet. |
Twitter Unique Impressions (Insights) | A count of how many people have seen the Tweet |
Twitter User Follows (Insights) | The User (Tweet Author) was followed by this Tweet. |
Twitter Video Starts (Insights) | A video in the Tweet was started, either due to auto play or being tapped to start. |
Twitter Video Viewed 100% (Insights) | 100% of a video in the Tweet was viewed. |
Twitter Video Viewed 25% (Insights) | 25% of a video in the Tweet was viewed. |
Twitter Video Viewed 50% (Insights) | 50% of a video in the Tweet was viewed. |
Twitter Video Viewed 75% (Insights) | 75% of a video in the Tweet was viewed. |
Twitter Video Viewed 95% (Insights) | 95% of a video in the Tweet was viewed. |
Twitter Video Views (Insights) | A video in the Tweet was viewed. This metric corresponds to Twitter's viewing standard of 100% of the video rendered and viewed for at least three seconds. |
Twitter Media Views | This includes all views (autoplay and click) of your media counted across videos, vines, gifs and images. Please note that Tweets with images do not show a media_views metric in the analytics dashboard but will be available through Engagement API or through Sprinklr. |
Twitter Insights Metrics and Its Equivalent Metrics
Both the Twitter Insights metrics and its equivalent metrics provide the same results as they save data for 7 days. Equivalent metrics are introduced to allow users to create custom metrics within the same report types. However, there are a few exceptions where the equivalent metrics may display different results because it saves data for 60 days as opposed to the Twitter Insights metrics which save data for 7 days. The following are the metrics that may have different results:
Twitter Insights Metric Data is saved for 7 days | Equivalent Metric Data is saved for 60 days |
Twitter Impressions (Insights) | Twitter Impressions |
Twitter Total Engagements (Insights) | Twitter Total Engagements |
Twitter Retweets (Insights) + Twitter Un-retweets (Insights) | Twitter Post Retweets |
Twitter Replies (Insights) + Twitter Un-replies (Insights) | Twitter Post Replies |
Twitter Video Views (Insights) | Twitter Video Views |
Note: All post-level data including Engagements, Impressions, Video Views, etc. for all Social Channels are updated at Sprinklr's end only for the first 60 days from the post published date.