Use Case Hub for Benchmarking

Updated 

21 days ago

Benchmarking has traditionally relied on best practice and standard dashboards to track performance. To make these tools more practical and insightful, benchmarking is now organized into smaller, focused use cases through the Use Case Hub. This hub simplifies access and enhances usability by offering a library of benchmarking dashboards that deliver deep insights into various performance areas, including overall brand performance, top-performing posts, content themes and tones, and key objectives across different customer journey stages. It also helps monitor executive performance and compare your brand’s results against competitors, providing a comprehensive view of competitive standing and growth opportunities.

Note: You would need to raise support with the success manager in order to enable the same.

How does Use Case Hub work?

  1. Go to Sprinklr Insights and navigate to Benchmarking Dashboards under Custom.

  2. Click + Create Dashboard.

  3. You can see a Gallery View of use cases available and select a usecase and click Next.

    Note: You will NOT have an option to select Industry and Sub vertical, as in Benchmarking, the dashboards are industry agnostic.

  4. Go to Dashboard Details section and fill in the details:

    1. Dashboard Name: Enter a meaningful name to the dashboard.

    2. Folder: Select a folder where you would want to host the dashboard.

    3. Use Tags to group similar dashboards: Select Tags that are needed for your dashboard.

    4. Share this dashboard with: You can select the recepient with who you would want to share the dashboard with.

  5. Click Create.

Setting Up Use Case Hub Dashboard (UCH Dashboard)

  • Exploring the right usecase: The Use Case Gallery provides a curated collection of pre-built benchmarking use cases, along with options to create your own custom dashboards. Each use case is designed to help brands effectively measure and analyze their performance across key social media metrics.

    Here is how you can quickly find the benchmarking use case that best fits your needs:

    • Use Case Gallery: The gallery includes primary used use-cases such as:

      • Create Your Own: Helps to Tailor your experience by selecting and arranging widgets that matter most to you.

      • Overall Brand Performance: You can access a comprehensive snapshot of your brand’s content performance, audience engagement, and growth across all accounts and channels.

      • Top Performing Posts For My Brand: Quickly pinpoint the posts that generated the highest engagement and impact for your brand.

      • Top Performing Content Themes and Tones Of My Brand Vs Competitors: Gain insights into the leading themes and tones your brand uses, and compare them with competitors across platforms.

      • Top Performing Key Objectives and Customer Journey Stages Of My Brand Vs Competitors: Evaluate how your content supports strategic business goals and aligns with various stages of the customer journey, benchmarking against competitors.

      • Monitor Executives' Performance: Helps to track how your brand’s leaders perform on social media and influence audience perception.

      • My Brand Vs Competitor Brands Performance: Helps to Compare your brand’s social content, engagement metrics, and audience growth with key competitors to identify strengths and opportunities.

  • Input Form: You will find an input form where you can proceed to choose the following options.

    • My Brands: You can select your own brand.

    • Competitors Brand: You can select the competitors brand that you want to compare(where ever applicable).

      Once the input form is filled a dashboard will be created for that use-case.

      Note: These are subject to modification based on the chosen use case. Refer to the detailed insights section for more details.

      Note:

      • When a user selects my brand, the logo of my brand or competitor should be displayed in the benchmarking section. The preview dashboard should not be shown as there are no mentions to display.

      • You can add up to 5 of my brands and 10 competitor brands as filters. The UI will display an error if you attempt to add more and proceed to the next step.

Let us understand detailed insights about the various cards in the gallery:

Card Title

Description

Third Pane View

Input Form Details

Overall Brand Performance

Get a unified view of your brand’s content, engagement, and audience growth across accounts and channels.

This dashboard gives you a complete picture of your brand performance across all social accounts and content types. You can use it to:

  • Identify performance drivers: Understand how volume, media, and themes impact engagement.

  • Track follower growth: See what is driving your audience gains (or losses).

  • Compare channel effectiveness: Spot which platforms deliver the best results.

  • Explore all brand posts: Access every post across accounts for deeper insights.

  • Find content opportunities: Learn what works, and where to optimize.

My Brand

Top Performing Posts For My Brand

Quickly identify which of your brand’s posts delivered the highest engagement and impact.

This dashboard highlights your brand’s top-performing posts across all accounts and channels, helping you:

  • Spot high-impact content: See which posts resonated most with your audience.

  • Understand what worked: Analyze media type, messaging, and theme behind top results.

  • Replicate success: Use insights to inform future content planning and boost engagement.

  • Compare across handles: Discover which accounts are publishing your strongest posts.

  • Save time: There’s no need for digging; your top content is revealed automatically.

My Brand

Top Performing Content Themes and Tones Of My Brand Vs Competitors

Understand the dominant themes and tones your brand uses across all posts and channels.

This dashboard uncovers the key messaging patterns in your brand content, helping you:

  • Analyze most-used themes: See what topics your content consistently covers.

  • Assess tone of voice: Understand whether your messaging leans positive, neutral, or negative.

  • Identify content gaps: Spot underused tones or themes your competitors are using.

  • Align with brand narrative: Ensure your messaging reflects intended positioning.

  • Benchmark tone strategy: Compare your brand’s tone and theme mix with competitors.

Top Performing Key Objectives and Customer Journey Stages Of My Brand Vs Competitors

See how your content aligns with business objectives and customer journey stages.

This dashboard helps you understand how your content is being used across different marketing goals and customer stages. Use it to:

  • See which goals your content supports most (like brand awareness or driving action).

  • Understand which parts of the customer journey you focus on (such as discovery, consideration, or post-purchase).

  • Spot if your strategy is missing content for any stage or goal.

  • Make sure your messaging aligns with what your business is trying to achieve.

  • Compare your mix with other brands to find opportunities.

My Brand

Competitor Brands

Monitor Influencer Performance

Track how influencers are contributing to your brand’s engagement and visibility.

This dashboard helps you evaluate the impact of influencer content tied to your brand. You can use it to:

  • Identify which influencers are driving the most engagement.

  • Compare influencer performance across channels.

  • Understand what types of influencer content work best.

  • Track audience sentiment on influencer posts.

  • Spot top-performing influencer posts to guide future partnerships.

Influencer Brand

Monitor Executives' Performance

Track how your brand leaders perform on social media and shape audience perception.

This dashboard provides a clear view of executive presence on social. You can use it to:

  • Measure engagement on executive content across platforms.

  • Understand how leadership messaging aligns with brand tone.

  • Track audience reactions and sentiment toward executives.

  • Compare performance across individual leaders and time periods.

  • Identify high-performing posts to amplify personal branding.

My Brand

Competitor Brands

Overall Competitors' Performance

Get a consolidated view of how your competitors are performing across social channels.

This dashboard surfaces top-level performance metrics for your selected competitors. You can use it to:

  • View competitor content, engagement, and audience trends in one place.

  • Track who is most active and what content formats they’re using.

  • Understand which brands are driving higher interactions.

  • Monitor follower growth and posting frequency over time.

  • Stay informed on how peers are leveraging different platforms.

Competitor Brands

My Brand Vs Competitor Brands Performance

Benchmark your brand against competitors across social content, engagement, and audience growth.

This dashboard gives you a side-by-side comparison of your brand and top competitors across platforms. You can use it to:

  • Understand where you lead or lag in content volume, engagement, and follower trends.

  • See which brands post more frequently, and which ones drive higher engagement per post.

  • Identify content formats and channels that give competitors an edge.

  • Track follower growth patterns to uncover audience momentum.

  • Spot strategic opportunities by analyzing what is working in your category.

My Brand

Competitor Brands

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