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X (formerly Twitter) Account Insights

You can leverage X insights to learn more about overall trends across your followers and understand how your content is performing with your audience. You can also view insights for specific posts, stories, and videos that you've created to see how each one performed and how people engaged with

Knowledge Base Article

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Report on X activities

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HSM vs Interactive Template

WhatsApp only permits freeform text when you are responding within 24 hours of a customer reaching out to you. Free-form messages (i.e. any non-messages templates) are responses to user-initiated messages, which can be any type of message within the 24-hour response window.   Whereas a template mess

Knowledge Base Article

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HSM vs Interactive Templates

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Operations Dashboard Overview

As a supervisor, you may often want to get a quick look at all the cases within your team. That’s why Sprinklr gives you the ability to display a list view of cases in the Operations Dashboards. This will help you to view all the cases in a single window and perform bulk actions on them.The Operatio

Knowledge Base Article

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Operations Dashboard Overview

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Translate Localized Message Copies Using Custom LLMs

Sprinklr now offers greater flexibility in localizing your messages by allowing you to use your preferred custom LLM (Large Language Model) instead of the default Google Translate integration. This gives brands more control over translation accuracy, tone, and context—especially useful for regi

New Article

20.10

Sprinklr Marketing

Knowledge Base Article

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Content Localisation

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Enable Google Analytics 4 (GA4)

Note: As of 1st July 2023, Google Analytics (UA) has been sunset, however, we have successfully implemented Google Analytics 4 (GA4) in Sprinklr. This migration will allow us to continue accessing crucial website traffic analysis and user behavior insights.To ensure a smooth transition, please follo

Knowledge Base Article

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Reporting on Livechat

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About the Google Analytics Ads Integration

Google Analytics Integration allows you to track key Google Analytics metrics and apply custom campaign parameters that can help you improve your marketing and campaign performance across different channels. In addition, this integration lets you analyze customer journeys and behavior in various seg

Knowledge Base Article

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Getting Started

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Sprinklr Marketing: 20.7 Release Notes

Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Knowledge Base Article

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20.7 Release (5th July '25 Onwards)

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Social Analytics - Reporting Summary

What data do you get in Sprinklr?​FacebookTwitterInstagramYouTubeTikTokBrand PostsYesYesYesYesYesComments and RepliesYesYesYesYesYesPrivate MessagesYesYesYesNot supportedNot supportedOther MessagesYesYesYesYesNot supported​What is the latency of each data type to sync in Sprinklr?Post TypeFacebookTw

Reporting - SES

Social - SES

Knowledge Base Article

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Reporting glossary

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Export Voice Recording using Data Connector

The Data Connector Export feature in Sprinklr enables voice administrators to automate the extraction and export of voice recordings (e.g., .wav, .mp3) and their metadata. With an intuitive UI and no dependency on backend setups, you can create, manage, and schedule extracts on-demand or at regular

Knowledge Base Article

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Voice Recordings

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Add Speech Profiles

Speech Profile defines how your system converts text to speech (TTS) and speech to text (STT) within voice-based interactions like IVR and Voice Bot applications. It enables you to configure language settings, voice tone, speed, pitch, and recognition models tailored to your business needs.By settin

Knowledge Base Article

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Setting up Speech Profiles

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Agent Availability Live Monitoring

The Agent Availability Live Monitoring dashboard provides comprehensive and detailed insights into the availability of agents, categorized by their current status and geographical state. This powerful tool not only allows for a clear understanding of how many agents are available at any given moment

Knowledge Base Article

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Detailed Dashboards

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Add Google My Business account in Sprinklr

Google My Business (formerly termed as Google Places) allows you to create and claim your business listings across one or more locations. Your business listing will include business name, location, website, contact details, operating hours, pictures, and reviews. It appears on the right-hand side of

experience:space

Google Places

cloud:core

Google My Business

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Google My Business

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Adding a Shorten URL in a Publisher

When you want to gain traffic to your post, great content is only half the battle you have won. No matter how much effort you put to make the content user-friendly and shareable, getting the right number of hits and clicks is what matters the most. If the target audience doesn’t click on your post,

experience:space

Adding a Shorten URL in a Publisher

article:howto

feature:spe

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Knowledge Base Article

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URL Shorteners

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Peer-to-Peer Chat Overview

What is Peer-to-Peer Chat?An internal unified text communication medium that offers seamless team interactions, eliminating the need for third-party chat applications. Peer-to-peer chat capability lets care agents, supervisors, admins, and quality managers to efficiently collaborate with their team

Knowledge Base Article

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Peer to Peer Chat

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API Node in Journey Facilitator

The API node in Journey Facilitator serves as a pivotal link between the platform and external systems, enabling users to seamlessly make API calls. Acting as a bridge, it facilitates communication with diverse entities, such as client databases, third-party vendors (e.g., Shopify, Shiprocket, CRMs,

Knowledge Base Article

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Journey Builder

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TikTok Ads Reporting Metrics

Leverage this detailed list of all the TikTok metrics available in Sprinklr's Ads Reporting to operate the reporting dashboard better. Given below is a list of all TikTok metrics, along with their descriptions.Metric Name in the Native PlatformMetric Name in SprinklrDescriptionBasicCPATiktok CP

Knowledge Base Article

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Metrics

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Publishing scenarios after approval

In this article we will cover the various scenarios possible after the approval process is set for a post in Sprinklr. What happens after message is sent for Approval via WorkflowWhen it comes to the actual publication time, there are three possible scenarios:Scenario 1: The submitter has not define

Knowledge Base Article

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Configuration & Setup

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Sprinklr Service Reporting Overview

Sprinklr Service’s Reporting provides real-time and historical insights to enhance customer service operations, enabling data-driven decisions and improved customer satisfaction (CSAT). Access to detailed metrics and Key Performance Indicators (KPIs) enables you to quickly analyze customer-service t

Knowledge Base Article

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Reporting Entities and its Relation

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How to Configure a Disposition Plan

​​Pre-requisite for configuring the Disposition Plan: Sprinklr Voice should be enabled for the environment.​A disposition plan is a pre-configured form that is filled out by agents while disposing the call in ACW. These plans include specific fields and information that agents need to provide when d

Knowledge Base Article

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How to setup disposition plan

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Instagram as a Benchmarking source

Instagram is a photo and video-sharing social networking service that allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared with publicly or preapproved followers. Users can browse other users' content by tag and loc

Instagram Data

Instagram as a Benchmarking Source

Knowledge Base Article

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Instagram