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How to Apply Google Analytics and Google Campaign Manager (DCM) Tracking Together on Ads

Some of the Advertisers prefer to track the Website data through different sources based on their custom needs. Sprinklr provides the flexibility of both automaticlaly applying the tracking URLs in an automated way and then using these Website URLs with utm parameters to further create Google Campai

marketing

Knowledge Base Article

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Advanced Use Cases

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Entity Governance in Social Listening

Entity Governance aims to strengthen the governance structure of Listening entities to ensure that visibility, ownership, and read/write permissions are protected with the correct user or user groups, thereby making it more robust.Note: To learn more about enabling this capability in your envir

Insights

Knowledge Base Article

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Entity Governance in Social Listening

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Standard PI Metrics

Building BlocksProductSprinklr Products are digital representations of tangible products that clients want to report on and analyze based on feedback from customers.MentionThe base unit of analysis within Sprinklr Listening. One mention is essentially one post or comment from a data source.Product I

Insights

Knowledge Base Article

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Metrics & Dimensions

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Get familiar with options to manage your Keyword Lists

In this article, we will help you get familiar with various options to manage your Keyword Lists.After creating a Keyword List, it will be listed on the Keyword Lists window. From the Keyword Lists window, you can easily manage your Keyword Lists, for example, you can edit them, delete them, sort th

Insights

Knowledge Base Article

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Creating and using Keyword Lists

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Sprinklr Social: 26.1.1 Release Notes

Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

marketing

Insights

social

Social RN 2026

+3

Knowledge Base Article

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26.1.1 Minor Release (8th Feb '26 Onwards)

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Transfer Call

Call transfer is a core contact center capability that allows agents to move an active call to another agent, queue, IVR, or external phone number. Transfers help ensure customer queries are handled by the most appropriate resource, improving resolution time and overall customer experience.​Agents m

26.1

Sprinklr Service

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Knowledge Base Article

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Transfer Call

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Gauge Chart

The Gauge Chart widget enables you to visually represent average or aggregated survey metrics in relation to custom ranges. It provides a quick and easy way to monitor key performance indicators (such as CSAT, ratings, or response metrics) through the use of easily understandable colored sections.Bu

Insights

Knowledge Base Article

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CFM Visualizations

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FAQs

Commonly Asked FAQsBelow are some frequently asked questions about Conversational AI:What is the standard format to raise any issue related to Conversational AI setup with the Support?To raise any issues related to the Conversational AI setup, you can reach out to the Product/Support Team at tickets

Knowledge Base Article

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Troubleshooting & FAQs

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Guided Workflow Reporting

Standard Pre-Built Reporting DashboardThis standard dashboard allows you to analyze guided workflows, including execution trends, completion trends, comparisons of AHT between cases with and without guided workflows, and agent-wise trends. Additionally, the dashboard includes the capability to apply

Service

Knowledge Base Article

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Guided Workflow Reporting

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Proactive Prompts Reporting

In Care Reporting, you can view reporting on proactive prompts by creating a widget using various metrics and dimensions.To Configure a Reporting WidgetClick the New Tab icon. Under the Sprinklr Service tab, click Care Reporting within Analyze.On the Reporting Home window, select the desired dashboa

Service

Knowledge Base Article

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Reporting

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Create Automated Tasks for Distributed Users

Powered by Workflow Engine and Rule Engine, you can create tasks for users to recommend the next best action to take. Tasks can be programmed, for example, tasks created as part of user onboarding journey, such as, to add social accounts, download mobile app, etc; or they can be trigger-based s

social

Social - SES

DST - SES

Knowledge Base Article

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Gamification (Distributed Admin)

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Sprinklr Marketing: 26.1.1 Release Notes

Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints. ​A

marketing

Insights

social

Service

Knowledge Base Article

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26.1.1 Minor Release (8th Feb '26 Onwards)

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Persona App Migration FAQs

Below is the list of the frequently asked questions related to Persona App migration.Frequently asked questionsDashboardsCan I make changes to the Dashboard created from the Template?Yes, a user can make changes to the Dashboard created using Template and edit any widget per the requirements. Will I

Persona App Migration FAQs

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Persona App Migration

Knowledge Base Article

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FAQs

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Reporting FAQs (Module Wise)

List of some commonly asked FAQs.GeneralFor every Metric, 'Agent' and 'Campaign' prefixed metrics are available. Which one is the appropriate one?To plot the metrics in reporting, dont use the metrics prefixed with agent or campaign. Use the metric without any such prefix.What ar

Service

Knowledge Base Article

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Module Wise FAQs

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Managing Queue and Skill Visibility Using Dynamic Properties

The platform allows administrators to control visibility of Work Queues and Skills through sharing permissions. These permissions determine which users can access specific queues or skills. However, by default, these permissions are not automatically enforced across all areas of the platform—such as

26.1

Sprinklr Service

New Article

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Knowledge Base Article

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Additional Use Cases

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Additional Options for User Password Governance and Account Unlock

Global Admins can access Customer Security Settings in the environment they administer. Here, workflows can be set for recovering passwords and unlocking accounts for users within the environment. Workflows to unlock a locked account can allow users to get back into their Sprinklr accounts

experience:space

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release:N-A

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Knowledge Base Article

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Additional Options for User Password Governance and Account Unlock

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Sprinklr and TikTok Ads Capabilities

Composing TikTok Ads within Sprinklr furnishes you with AI-powered, real-time optimizations across campaigns using standard channel metrics, custom brand calculations, and third-party analytics. Increase your return on ad spend, improve productivity, and protect your brand’s reputation with Sprinklr

marketing

Knowledge Base Article

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Publish TikTok Ads

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Listening Consumption Report

Learn how to access the Listening Consumption report from Listening Settings and use it to keep track of the volume of mentions you have pulled into Listening Insights.In Social Listening, you can pull out the data using two methods: Live data – grabbed after the creation of an active topicHistoric

Insights

Knowledge Base Article

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Advanced Entities & Settings in Listening

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CSAT Score on Cases

​The predicted CSAT rating measures the predicted satisfaction level of a customer based on the context of the conversation in Agent Console and Care Console. CSAT rating is AI-driven and is calculated on a scale of 1 to 100. While predicting the score, the AI model takes several features of the cus

Service

Knowledge Base Article

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CSAT Score on Cases

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Authentication 2.0 Template

You can create Authentication templates to enable customer identity verification through Apple Messages for Business. The Authentication (2.0) template, designed for ease of use and faster setup, allows you to send authentication requests to customers to verify their identity in a simplified and str

Sprinklr Service

New Article

20.10

Service

Knowledge Base Article

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Authentication Template