Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

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Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

TikTok: Simplified Ad Account Authorization

We’ve streamlined TikTok ad account authorization to make approving ad delivery and linking TikTok accounts faster and easier. You can now generate a direct authorization link or QR code and share it with the business account owner. The owner simply scans the QR code in the TikTok app to grant the required permissions.

Additionally, you can now easily link ad accounts from any TikTok Business Manager with clear status and confirmations, creating a smoother experience for managing TikTok ad accounts and saving time. For more details, refer to Add TikTok Business Manager Accounts.

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TikTok: Deprecated Smart+ Campaigns

With the launch of Upgraded Smart+ Campaigns, TikTok is phasing out legacy TikTok Smart+ Campaigns. To stay aligned with TikTok’s native experience, Sprinklr no longer supports creating or cloning legacy Smart+ Campaigns, and related setup options have been removed from creation flows, automation, and bulk actions.

Impact on existing Smart+ campaigns: You can continue to update ad entities (ad sets and ad variants) within existing Smart+ campaigns, but you cannot create new entities. Historical reporting data for legacy Smart+ campaigns will remain available. For step-by-step instructions on creating Upgraded Smart+ Campaigns, click here.

Reddit: Campaign Budget Optimization

Sprinklr now supports Campaign Budget Optimization for Reddit campaigns. This update aligns Sprinklr with Reddit’s native capabilities and lets you manage budgets, bidding, and optimization centrally at the campaign level instead of at individual ad sets. 

When you enable CBO, Sprinklr streamlines budget and bidding controls to reduce setup complexity while staying consistent with Reddit’s native behavior. This gives advertisers more efficient budget management, fewer configuration errors, and a smoother Reddit campaign management experience. For more details, refer to Compose Reddit Ads. 

Reddit: Disabled Special Ad Category for Published Campaigns

To keep Sprinklr aligned with Reddit's native capabilities, we have disabled the Special Ad Categories field for published campaigns. With this update, you can no longer add, remove, or modify Special Ad Categories on live campaigns.

Reddit: Update Placements in Published Campaigns 

You can now update placements (Feed and Comments Page/Conversations) for published Reddit campaigns. This update aligns Sprinklr with Reddit’s native capabilities and lets you quickly optimize placements directly in Sprinklr—either individually or in bulk—making large-scale campaign management more efficient.

Snapchat: Reporting Support for Conversion Metrics  

Sprinklr now supports 1-day and 7-day Snapchat conversion windows in Ads reporting. You can now measure performance using 1-day, 7-day, or 28-day swipe windows aligning Sprinklr to Snapchat native capabilities.

Snapchat: Shareable Creative Preview Link

Sprinklr now supports preview links for published Snapchat creatives. You can view and share preview links from Ads Composer, Ads Manager, and the Creative Library.

When you open a preview link, Sprinklr displays the creative preview alongside its Snapcode. This update provides clearer, up-to-date previews during ad creation and aligns Sprinklr with Snapchat’s native capabilities.

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Meta Pull from Feed Parity in Automated Ads

The feature adds full “Pull from Feed” support for Meta Automated campaigns, bringing them in line with existing parity expectations. Advertisers can now dynamically source creative and catalog-related fields from feeds when running automated Meta campaigns. This reduces manual setup, improves scalability, and helps keep automated campaigns in sync with evolving feed data.
Overall, it strengthens automated campaign performance while simplifying ongoing creative management. For more details, refer to Automated Ads Field Parity.