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Media Impact Score

“Single North star metric that illustrates if the PR efforts are on the right track.”​As we know that there are a wide variety of metrics that capture different aspects of a PR job function. Presenting all these metrics to an executive is often overwhelming and hence not actionable. Modern-day leade

Insights

Knowledge Base Article

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Data related

RS
Campaign/Sub-Campaign Task Sheet Governance

OverviewTask Sheet Governance enhances the structure and control of campaign and sub-campaign tasks by assigning visibility, ownership, and create/edit permissions to the appropriate users or user groups. This framework ensures that tasks are managed securely and efficiently, strengthening overall g

marketing

New Article

20.10

Sprinklr Marketing

Knowledge Base Article

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Task Governance

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Sprinklr Unified Platform (Integrations) and Cross Products (Display/Presentations): 20.10 Release Notes

Sprinklr Unified Platform and Cross Products' latest 20.10 release introduces a range of exciting new capabilities to enhance integration flexibility and simplify workflows. ​

marketing

Insights

social

Service

Knowledge Base Article

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20.10 Release (26th Sep '25 Onwards)

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Net Promoter Score

The Net Promoter Score (NPS) gauges customer loyalty by asking respondents how likely they are to recommend a product or service on a scale from 0 to 10. As an industry-standard metric, it enables businesses to monitor customer sentiment, pinpoint areas for improvement, and take data-driven actions

Sprinklr Insights

26.1

Insights

20.10

+1

Knowledge Base Article

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Survey Questions

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Sprinklr Marketing: 20.4.1 Release Notes

Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

marketing

Insights

social

Service

Knowledge Base Article

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20.4.1 Patch (11th May '25 Onwards)

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Sprinklr Service: Patch Changes (18.8.3)

Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint.

18.5 Release

Sprinklr Service

marketing

Insights

+2

Knowledge Base Article

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v18.8.3 (October)

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Queue Callbacks

​Queue Callback is aimed at enhancing both customer experience and agent productivity during periods of high call volume. Rather than waiting on hold, customers can opt to receive a callback while retaining their place in the queue. When an agent becomes available, the system automatically calls the

26.1

Sprinklr Service

20.10

Service

+2

Knowledge Base Article

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Queue Callbacks

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Upgraded Smart+ Creatives

Upgraded Smart+ Creatives allow you to add up to 50 creatives (assets) per ad. You can upload a mix of images, videos, text, and Call-to-Actions (CTAs).TikTok automatically mixes and matches these assets in real-time to show the best-performing combination to each user.​​Creative Combination: You ar

26.1

marketing

New Article

Updated Article

+2

Knowledge Base Article

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Publish TikTok Ads

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Channel Overview - Email

The Channel Overview - Email Report offers a detailed summary of key metrics for the email channel, including case summaries, email summaries, response times, first response times, average handling times, resolution times, current backlog status, and daily email volumes. You can also deep-dive to un

Service

Knowledge Base Article

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Detailed Dashboards

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Decoupling ACW from Voice

There are two ways by which you can access Disposition Plans, either through ACW Manager or from Voice Care. In the First method, once you enable an ACW DP, you can browse to the URL, care/after-call-work/manager, or open a new tab and type After call Work in the universal search, to access ACW Mana

Service

Knowledge Base Article

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Decoupling ACW from Voice

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Compare Paid Strategy dashboard

The paid strategy allows a brand to channel its marketing spend towards creating content that reaches a wider audience, ultimately increasing traffic, sales, and revenue. Monitoring competitor campaigns can help improve a brand's own strategy. This can be achieved by navigating to the Compare P

Insights

Compare Paid Strategy Dshboard

Knowledge Base Article

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Standard Dashboards in Benchmarking

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What is Ads Web Analytics?

This article will cover the overview of web analytics and why should you use it in advertising, along with a brief on the different web analytics tools.OverviewWeb Analytics refers to the collection, measurement, and analysis of website data and user behavior to understand and improve website perfor

Paid Web Analytics

marketing

Web Analytics

tracking

Knowledge Base Article

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Getting Started

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Insights Hub on Sprinklr Mobile and Tablet Application

The Insights Hub on the Sprinklr mobile and tablet application helps you discover, analyze, and collaborate on key business patterns directly from your device. It enables you to explore insights, understand their underlying drivers, track trends, and discuss findings with your team without switching

Sprinklr Service

New Article

26.4

Knowledge Base Article

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Supported Features

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Workforce Management Overview

Sprinklr's Workforce Management (WFM) streamlines contact center operations and offers robust capabilities for Forecasting, Capacity Planning, Scheduling, Time Off management, and Real-time Adherence. It uses proprietary AI solutions to accurately predict forecasts, generate optimal capacity pl

Sprinklr Service

Service

Updated Article

26.4

Knowledge Base Article

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Sprinklr's Workforce Management Solution

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How is a story created?

Grouping of articles under a particular storyThe title and content of a news article are the two main entities that decide the story to which an article will be added. Thus, for every article entering the Sprinklr database, the title and content of the article are analyzed using our advanced AI algo

Insights

Knowledge Base Article

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Media Stories

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Advertising Crisis Switch

You can activate the Crisis Switch within Sprinklr Marketing (Ads) to instantly shut down your advertising activities for all or selected ad accounts across channels. On activating this capability, all your Paid Initiatives, Ad Sets, and Ad Variants for selected accounts will cease to run.If you wou

marketing

Advertising

Knowledge Base Article

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Ads Crisis Switch

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Introduction to Product Insights

Sprinklr’s Product Insights helps you understand how customers feel when they interact with a product by capturing customer experience data at the point of occurrence. Sprinklr’s industry-leading artificial intelligence (AI) and natural language processing (NLP) models convert that data into insight

Insights

Knowledge Base Article

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What is Product Insights?

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Sprinklr Insights: 20.2 Release Notes

Sprinklr Insights is an advanced analytics platform that helps businesses better understand customer interactions across multiple channels. The 20.2 release brings new features aimed at enhancing customer experiences, driving significant business impact, and improving overall outcomes.

marketing

Insights

social

Service

Knowledge Base Article

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20.2 Release (4th Feb '25 Onwards)

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How to Create "Do Not Reach" Lists from X

What is X Do Not Reach List?As an advertiser, you might encounter individuals who should not be exposed to any of your X Ads campaigns. To efficiently prevent these individuals from being targeted, we suggest establishing a Do Not Reach List (DNRL) by uploading a roster of their user identifiers. Th

marketing

Knowledge Base Article

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Create Do Not Reach Lists

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Conversational AI Persona Application

OverviewA new enhanced & simplified packaging for end-to-end creation and management of chat & voice bots, helping brands reduce time to market.Conversational AI Persona App offers a simplified UI with an onboarding guide & out-of-the-box offerings, helping brands reduce time to market.

Service

Knowledge Base Article

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Conversational AI Persona Application