Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

Project View Export 

We have introduced the option to export the projects in a portfolio, enabling you to export the project list view. This new option lets you choose between Excel or CSV formats when exporting projects, making it easy to share project details with peers outside Sprinklr. For more details, refer to Exporting Project Views.

Task Export Enhancements 

We have enhanced the task export feature providing you with more flexibility to customize the export file name and the file format. You can now choose between Excel or CSV formats when exporting task views. For more details, refer to Exporting a Task View.

Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

Reddit: Pixel Deprecation

Starting May 5th, we are removing the Search, View Content, and Add to Wishlist pixels from the Conversions goal to align with Reddit’s recent pixel deprecation updates. 
Existing campaigns created before May 5th will continue to run until their end dates. However, when you clone these campaigns, you will be prompted to update the Conversion Goal. For more details, refer to Compose Reddits Ads Using Ads Composer.

Reddit: App Install Campaign Enhancements 

We're updating Reddit App Install Campaigns in Sprinklr to stay aligned with Reddit’s latest changes aimed at optimizing campaign delivery. These enhancements include: 

• Limiting the number of ad sets or ads you can create under a single campaign. 

• Allowing you to select either iOS or Android, but not both in a campaign. 

• Moving the App URL from the ad set level to the paid initiative, which removes the option to add multiple app URLs. 

For more details, refer to Compose Reddits Ads Using Ads Composer.

Snapchat: Story Boosting

Sprinklr now supports boosting for Snapchat stories and saved stories, allowing you to turn high-performing organic stories into Snap Ads directly from the platform. This update keeps Sprinklr aligned with Snapchat’s native capabilities.

Snapchat: New Objective Support for Spotlight Boosting

Sprinklr now supports the latest Spotlight boosting objectives, mapping business goals such as more followers, views, website visits, and calls or texts to the Awareness and Engagement objectives. We've also added support for deep link and web view attachment types in Spotlight ads. This enhancement simplifies campaign creation and ensures Sprinklr stays aligned with Snapchat’s native capabilities.

Instagram: Deprecation of Instagram Reels Overlay Placement

In this patch release, we have removed support for Instagram Reels overlay placement to stay aligned with Meta’s latest updates. Existing ad entities will retain the Instagram reels overlay placement, but it will no longer be available when creating or cloning new ad entities.

LinkedIn: Version Migration

We've upgraded LinkedIn ad publishing and reporting to version 202504 to align with LinkedIn's latest updates. With this version, we've introduced a new metric - Audience Penetration that measures the approximate number of unique members reached by the advertiser, divided by the estimated total target audience.

Introduction of DCM Testing Date and Default Profile/Advertisers

We have added DCM Testing Date field in the placement section that will allow you to configure the testing date for the specific campaigns in Sprinklr, without having to switch to DCM native interface. 

Additionally, we have introduced default advertisers and profiles eliminating the need to manually select them during DCM configuration. For more details, refer to How to Use DCM in Ads Publishing and Reporting.

Unified Analytics: Introduction of Views Metric for Instagram and Deprecation of Impressions and Reel Plays Metrics

We are introducing the "Views" metric at the Post level on Instagram, while deprecating several metrics related to Impressions and Reel plays. These updates align unified analytics with Instagram’s latest definitions and insights. The Views metric now fulfills the same reporting purpose as Impressions. However, please note that Views do not equate to Impressions and to ensure data accuracy, compare the Views metric with the native Instagram interface. For more details, refer to Unified Analytics Metrics.

Unified analytics: Sub campaigns as Filters 

We have added sub-campaigns as filters to enhance Unified Analytics in Sprinklr. You can now filter data by sub-campaigns at both the dashboard and section levels for more precise reporting. For more details, refer to Unified Analytics Dimensions.

Ads Reporting Parity

We've added new TikTok metrics in Ads Reporting covering retention, ad spend and ad revenue for app installs, views, and interactions to ensure alignment with TikTok’s native reporting. To view the complete list of these metrics, refer to TikTok Ads Reporting Metrics.