Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

Project View Export 

We have introduced the option to export the projects in a portfolio, enabling you to export the project list view. This new option lets you choose between Excel or CSV formats when exporting projects, making it easy to share project details with peers outside Sprinklr. For more details, refer to Exporting Project Views.

Task Export Enhancements 

We have enhanced the task export feature providing you with more flexibility to customize the export file name and the file format. You can now choose between Excel or CSV formats when exporting task views. For more details, refer to Exporting a Task View.

Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

Meta: Improved Advantage Detailed Targeting Behavior

To align with Meta’s default settings, we have improved the behavior of the Advantage Detailed Targeting checkbox.

Previously, for Ad Sets optimized for Conversions, Value, App Installs, Link Clicks, Landing Page Views, or App Events, the Advantage Detailed Targeting checkbox remained unchecked, even though it was the default setting in Facebook Ads Manager, which users could not opt out when using Detailed Targeting.

To ensure consistency with Meta, we have made the following updates -

• Users will now see the Advantage Detailed Targeting checkbox enabled for Ad Sets optimizing towards the above-mentioned goals when using the Detailed Targeting option in their Ad Sets.

• Existing Ad Sets optimizing towards these goals and having Detailed Targeting defined will have the Advantage Detailed Targeting checkbox enabled.

For more details, refer to Meta Advantage+Detailed Targeting.

Meta: v22 Updates

To align with the latest API version, we have upgraded from Meta API v21 to v22. This migration introduces two key enhancements:

Audience Control  – We have added an audience control toggle within Account Controls, that allows you to prevent your ads from being shown to your company’s employees.

New Location Targeting Option – We have introduced a checkbox labelled Reach more people likely to respond to your ads under Location Targeting. When selected, this option enables your ads to reach people interested in your targeted cities and regions. This checkbox appears only when you select city-level targeting.

Reddit: Pixel Deprecation

Starting May 5th, we are removing the Search, View Content, and Add to Wishlist pixels from the Conversions goal to align with Reddit’s recent pixel deprecation updates. 
Existing campaigns created before May 5th will continue to run until their end dates. However, when you clone these campaigns, you will be prompted to update the Conversion Goal. For more details, refer to Compose Reddits Ads Using Ads Composer.

Reddit: App Install Campaign Enhancements 

We're updating Reddit App Install Campaigns in Sprinklr to stay aligned with Reddit’s latest changes aimed at optimizing campaign delivery. These enhancements include: 

• Limiting the number of ad sets or ads you can create under a single campaign. 

• Allowing you to select either iOS or Android, but not both in a campaign. 

• Moving the App URL from the ad set level to the paid initiative, which removes the option to add multiple app URLs. 

For more details, refer to Compose Reddits Ads Using Ads Composer.

Snapchat: Story Boosting

Sprinklr now supports boosting for Snapchat stories and saved stories, allowing you to turn high-performing organic stories into Snap Ads directly from the platform. This update keeps Sprinklr aligned with Snapchat’s native capabilities. For more details, refer to Compose Snapchat Story Ads.

Snapchat: New Objective Support for Spotlight Boosting

Sprinklr now supports the latest Spotlight boosting objectives, mapping business goals such as more followers, views, website visits, and calls or texts to the Awareness and Engagement objectives. We've also added support for deep link and web view attachment types in Spotlight ads. This enhancement simplifies campaign creation and ensures Sprinklr stays aligned with Snapchat’s native capabilities. For more details, click here.

Instagram: Deprecation of Instagram Reels Overlay Placement

In this patch release, we have removed support for Instagram Reels overlay placement to stay aligned with Meta’s latest updates. Existing ad entities will retain the Instagram reels overlay placement, but it will no longer be available when creating or cloning new ad entities.

LinkedIn: Version Migration

We've upgraded LinkedIn ad publishing and reporting to version 202504 to align with LinkedIn's latest updates. With this version, we've introduced a new metric - Audience Penetration that measures the approximate number of unique members reached by the advertiser, divided by the estimated total target audience.

Pinterest: Ad-Only Pin Now Limited to Protected Boards

We've updated the Ad-Only Pin feature to be available exclusively for Protected Boards, as these pins do not include save or repin options. You can enable the Ad-Only Pin option directly within the creative. This update ensures Sprinklr stays aligned with Pinterest’s native platform capabilities.

​

Pinterest – Deprecation of Video Views Objective 

Effective May 27, 2025, Pinterest has deprecated the Video Views objective. As a result, all live campaigns have stopped delivering and their status have been set to “Archived” in Sprinklr and Native by Pinterest. Going forward, the recommended objective for campaigns focused on video performance is Video Completion. 

​To align with this update, Sprinklr has implemented the following changes -

• Video Views objective will be deprecated from Sprinklr from 16th June onwards. 

• All existing Pinterest Video Views Campaigns will be in Archived Status.

• Creation & editing of Video Views campaigns in Sprinklr will no longer be supported. 

• Sprinklr-level fields such as custom fields remain editable on archived items. 

• Reporting on historical spend and performance remains fully available. 

  ​

Introduction of DCM Testing Date and Default Profile/Advertisers

We have added DCM Testing Date field in the placement section that will allow you to configure the testing date for the specific campaigns in Sprinklr, without having to switch to DCM native interface. 

Additionally, we have introduced default advertisers and profiles eliminating the need to manually select them during DCM configuration. For more details, refer to How to Use DCM in Ads Publishing and Reporting.

Unified Analytics: Introduction of Views Metric for Instagram and Deprecation of Impressions and Reel Plays Metrics

We are introducing the "Views" metric at the Post level on Instagram, while deprecating several metrics related to Impressions and Reel plays. These updates align unified analytics with Instagram’s latest definitions and insights. The Views metric now fulfills the same reporting purpose as Impressions. However, please note that Views do not equate to Impressions and to ensure data accuracy, compare the Views metric with the native Instagram interface. For more details, refer to Unified Analytics Metrics.

Unified analytics: Sub campaigns as Filters 

We have added sub-campaigns as filters to enhance Unified Analytics in Sprinklr. You can now filter data by sub-campaigns at both the dashboard and section levels for more precise reporting. For more details, refer to Unified Analytics Dimensions.

Ads Reporting Parity

We've added new TikTok metrics in Ads Reporting covering retention, ad spend and ad revenue for app installs, views, and interactions to ensure alignment with TikTok’s native reporting. To view the complete list of these metrics, refer to TikTok Ads Reporting Metrics.