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Sprinklr Marketing: 20.7.1 Release Notes

Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

marketing

Insights

social

Service

Knowledge Base Article

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20.7.1 Patch (1st Aug '25 Onwards)

RS
Asset Tag Model

Asset Tag model in CMA is a custom, brand specific tagging model that allows you to create your own custom tags to match your terminology, products, and compliance requirements. It lets you define and apply your own tags to media assets, ensuring consistent tagging across teams and workflows.With As

New Article

26.4

Sprinklr Marketing

Knowledge Base Article

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Asset Tag Model

SH
Creative Library Autofill Rule Conditions & Actions

Leverage Creative Library Rules to automate filling out Custom Fields in Ads Creative Library.​Using the Creative Library Autofill Rules, advertisers can set certain rules on Ad Creatives before publishing them. This capability improves the Ad Creative configuration process through automation before

marketing

Advertising

Paid Rules Engine

Knowledge Base Article

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Getting Started with Creative Library Rules

SH
Analyzing Followers Network Report

Follower Network Graph displays the top accounts followed by your audience and visualizes the common followers between them. Utilize the graph to discover new and unknown brands or find patterns in common sets of accounts followed by your audience.The graph widget contains clusters of profiles follo

Followers Network Report

Insights

Audience Insights

Analyze Followers Network Report

Knowledge Base Article

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Followers Networks

RS
Screen Recording Reporting

Screen Recording Reporting enables you to monitor how screen recordings are captured during customer interactions. It provides visibility into recording coverage, highlights failure reasons, and helps validate whether recordings are enabled based on configured sampling policies.This reporting helps

Knowledge Base Article

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Screen Recording

RS
Custom Entity Application - Nodes in a Dialogue Tree

Before You BeginWithin the Miscellaneous Settings section of Advanced Settings in the Conversation AI application, toggle the switch to Enable Beta Nodes.Additionally, learn more about custom entities to understand if it satisfies your use-case.OverviewEach custom entity comprises multiple fields. I

Service

Knowledge Base Article

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Entity Studio

RS
Design Effective Leaderboards to Recognise Champions

Advocacy platforms have grown in sophistication, enabling greater user engagement and customization. One of the key features contributing to this user-centric approach is the Program Leaderboard. But what exactly is it, and why does it matter? What are Program Leaderboards? Program leaderboards are

Advocacy - SES

social

Social - SES

Knowledge Base Article

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Gamification

SH
Use Cases of Co-browsing

Following are some use cases of Co-browsing​Customer SupportAgents can use co-browsing to assist customers with navigating a website, filling out forms, or making a purchaseSales and DemostrationSales representatives can use co-browsing to give live demonstrations of a website or product and to answ

Service

Knowledge Base Article

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Use Cases

SH
What Can Cause Pinterest Ad Accounts to Deactivate?

Sprinklr uses access tokens, which are provided by social networks, to connect to your social accounts. When an access token expires or becomes invalid, you must reconnect your social account to Sprinklr (see Re-Add a Deactivated Account in Sprinklr). Doing this generates a new token. Each social ne

marketing

Knowledge Base Article

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Troubleshooting & FAQs

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Agent Initiated Video Call

Step 1: Agent initiated video callAgents initiates the video call by clicking on the video icon in the care console which opens up video call setup screen. Agent will have option to turn off/on his mic/cameraStep 2: Customer receives video requestCustomer accepts video callVideo call notification co

marketing

Insights

social

Service

Knowledge Base Article

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User/Agent Journey

RS
Configure FAQ Tool in Agent Copilot

The FAQ Tool allows Agent Copilot to access and deliver accurate answers from training content using Retrieval-Augmented Generation (RAG). This ensures that responses are consistent, contextual, and based on trusted sources.Steps to Configure the FAQ ToolFollow the steps below to configure the FAQ T

Sprinklr Service

New Article

20.10

Knowledge Base Article

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Supported Tools

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What Can Cause TikTok Ad Accounts to Deactivate?

Sprinklr uses access tokens, which are provided by social networks, to connect to your social accounts. When an access token expires or becomes invalid, you must reconnect your social account to Sprinklr (see Re-Add a Deactivated Account in Sprinklr). Doing this generates a new token. Each social ne

marketing

Knowledge Base Article

 • 

Troubleshooting & FAQs

SH
Channel Analytics

About Channel Analytics DashboardIn the Channel Analytics Dashboard, you can view Engagement over time, Engagement by Channel, Message Scorecard, and Engagement by Account. Each of these widgets can be drilled down for more in-depth reporting.You can access this dashboard by:Click the New Tab icon. 

marketing

Reporting

Knowledge Base Article

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Standard Marketing Reporting Dashboards

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Permission to Save as Draft

Overview A new Publishing permission can be enabled in Sprinklr environments to control users' ability to save posts as drafts. When enabled, this permission will control the visibility of the Save as Draft option on outbound messages. For certain users who do not have access to the Planner or

video:no

cloud:core

marketing

release:10-1-0

+8

Knowledge Base Article

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Roles and Permissions

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Youtube - Standard Reporting Dashboard

You can use Youtube Standard Reporting Dashboard to learn more about overall trends across your followers and your content’s performance with your audience. You can also view insights for specific posts, stories, and videos you've created to see how each one performed and how people engaged wit

social

Reporting - SES

Social - SES

Knowledge Base Article

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Standard reporting dashboards

RS
Location Sharing Settings

The Location Sharing feature allows customers to share their real-time location directly within an active Live Chat session. This enhances communication and ensures accurate user identification, making it especially valuable for scenarios like product deliveries, on-site service support, and locatio

Sprinklr Service

20.10

Service

Updated Article

Knowledge Base Article

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Location Sharing Settings

RS
Sprinklr Copilot for Social - Planner Summary

Planner Summary delivers users a concise, actionable summary of their Editorial Calendar/Planner, highlighting post distribution and optimization opportunities across multiple dimensions - tailored to any filters or selections applied on-screen.Note: Sprinklr Copilot for Social is now generally avai

Publishing - SES

social

Sprinklr Social

New Article

+4

Knowledge Base Article

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Social Copilot

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Leadership Dashboard

This report summarizes the overall Inbound and Outbound call center performance that are necessary for a leadership view.​Inbound KPIsTotal Calls Funnel ViewThis is a funnel level view of all the major call centre KPIs for a quick reference.​​​​Call Count - Total Inbound Calls that landed to the IVR

Service

Knowledge Base Article

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Standard Inbound Voice Dashboards

RS
How to Create a Custom Audience from User Profiles to Exclude Detractors

Target relevant audiences and approach them with the right content at the right time for more reach and effective conversions.​Customer experience matters, and the best way to ensure it is by reaching the right audience with the right message at the right time. Brands communicate and collect first-p

marketing

Smart Audience Engine

Create Ad Segment

Audience Segments

+1

Knowledge Base Article

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Using Segment in Ads

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Adding Data Masking on Survey Responses

The Data Masking Templates feature lets you apply predefined templates to automatically mask sensitive information in survey responses. These templates help enable compliance with data privacy regulations and protect confidential data from unauthorized access. As an administrator, you can create, cu

Sprinklr Insights

Insights

New Article

20.10

Knowledge Base Article

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Security Features