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What is Unified Analytics?

In today’s complex digital landscape, marketers aim to capture the full voice of the customer by analyzing vast volumes of data generated across multiple social touchpoints, including posts, ads, direct messages, product discussions, brand mentions, and influencer activity.​ To gain meaningful insig

marketing

Knowledge Base Article

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Overview

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TV as a Listening source

By adding TV as a Listening Source, you can listen to and learn from them.Sprinklr supports TV as one of its traditional Listening Sources. LexisNexis provides us with a transcript of major tv sources and Video Clips for popular news channels and radio stations. Video clips are only available for th

TV as a Listening Source

LexisNexis

Insights

TV Data

Knowledge Base Article

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TV

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Radio as a Listening source

By adding Radio as a Listening source, you can listen to and learn from radio channels.Sprinklr supports Radio as one of its traditional Listening sources. Radio source contains radio broadcasts of news or commentaries on various topics. LexisNexis provides a transcript and audio clips of major Radi

Insights

Radio Data

Radio as a Listening Source

Knowledge Base Article

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Radio

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Sprinklr 17.1.0 – Sprinklr Insights Capabilities and Enhancements

Sprinklr's latest release offers a number of exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!​Navigation TipsRead through the release notes below, or you can

17.1 Release Notes

17.1 New Capabilities

17.1 New Features

17.1 Modern Research Release Notes

release_note

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v17.1.0 (January)

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Ads Manager Assistant Overview

Ads Manager Assistant actively detects anomalies in real time to simplify campaign monitoring, optimization, and issue resolution. It automatically identifies anomalies related to pacing, naming conventions, ad delivery and more. It also groups errors and provides entity-level issues to improve effi

26.1

marketing

20.10

Updated Article

+1

Knowledge Base Article

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Ads Manager Copilot

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Compose Facebook Messenger Ads

In Ads Composer, you can create a Facebook ad that will be placed in the Newsfeed to start more conversations within the Messenger platform. Messenger Ads help send people into conversations with your business, which will in turn, help you drive the results that matter at scale. This will furth

marketing

Knowledge Base Article

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Facebook Ad Formats

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Message Types in Filters for Outbound and Inbound Reporting

Sprinklr helps you manage your social media interactions on platforms like X (formerly Twitter), Facebook, LinkedIn, Instagram, and YouTube. One powerful feature is message filtering, which helps you handle both inbound and outbound messages effectively. Here's a breakdown of the message types

Message Types in Filters

Outbound and Inbound Reporting

social

Reporting - SES

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Knowledge Base Article

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Reporting glossary

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Connect with Tableau

You can add Sprinklr as a data source in Tableau to create data visualization reports. Sprinklr's built-in data connector will allow you to access out-of-the-box dashboards powered by Sprinklr to gain insights from across your brand’s social accounts to understand the full impact of your global

social

Knowledge Base Article

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Tableau

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How to Use External Sources such as FTP/SFTP/S3 in Scheduled Exports

Learn how you can store your Sprinklr exports in an external source like FTP, SFTP, or S3.Sprinklr allows you to store exports in your own databases. We support FTP, SFTP, and S3 as External Storage options to store exports externally. Through this External Storage support in exports, files can be t

marketing

Knowledge Base Article

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Advanced Use Cases

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Understanding Service Analytics Data Source

Sprinklr Service’s Reporting and Analytics (also called Reporting) provides detailed insights on Key Performance Indicators (KPIs) and enables you to quickly analyze customer-service trends and insights.Reporting in Sprinklr involves creating Widgets and configuring the Metrics and Dimensions accord

Service

Knowledge Base Article

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Understanding Service Analytics

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Add a Twilio Voice Account

Adding a Twilio Voice account allows Sprinklr to receive call traffic from your Twilio telephony infrastructure and route those calls through Sprinklr Service. Once connected, Sprinklr can deliver each call to your IVR flows, voice bots, or live agents based on your configured workflows. Enablement

Sprinklr Service

20.10

Twilio

Service

+3

Knowledge Base Article

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Setting up Voice accounts

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Appointment Booking Reporting

Following are the metrics and dimensions used for appointment booking reporting widgets.​Past Reporting: CountFuture Reporting: Task CountCommon Metrics:Appointment Slot DurationAppointment DurationAppointment Slot CapacityAll DimensionsAppointment StatusAppointment Status ReasonAppointment Assigned

Service

Knowledge Base Article

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Reporting

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WhatsApp Usernames

Meta is introducing an optional privacy feature called WhatsApp Usernames later in 2026. This will affect how WhatsApp users are identified within your workflows. What's ChangingUsers and businesses can choose to adopt a username, which will be displayed in the app in place of their phone numbe

Knowledge Base Article

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WhatsApp Usernames

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Color Coding Cells of Table Widget

The Color by Condition feature in the table reporting widget allows you to customize the appearance of the number or percentage cells in the table based on certain conditions. There are three conditions you can set:​Set Color on cell when its value is greater than a specified number (e.g., 10): This

Service

Knowledge Base Article

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Color Coding in Reporting Cells

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Capacity Planning Algorithms Supported by Sprinklr WFM

Accurate Capacity Planning is vital for Sprinklr to optimize resources within Workforce Management (WFM). It ensures efficient alignment of human and technological resources with dynamic customer demands thereby improving operational effectiveness and sustaining higher service standards. Some of the

Service

Knowledge Base Article

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Forecast Scenarios

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Actions within Asset Folder in Asset Manager

Steps to Create an Asset in an Asset Folder​Click the New Tab icon and select Assets under Sprinklr Social.In the Asset Management window, click the Drop-down menu in the top left corner and select Folders from the list.Double-click the desired folder to open it.Click Create Asset In

DAM - SES

Share an Asset Folder

social

Social - SES

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Knowledge Base Article

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Actions on Asset Manager

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Print as a Listening source

By adding Print as a Listening source, you can listen to and learn from print data.Print is what goes to newsstands in the form of the newspaper every morning and is delivered to more than 2.5 billion consumers of print news. Print media is important because it creates credibility. Investing in prin

Insights

Print Data

Print as a Listening Source

Knowledge Base Article

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Print

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COVID-19 Sprinklr Best Practices

In this article, we have provided several best practices for each product that you can follow to leverage Sprinklr amidst the COVID-19 outbreak. Please work with your Success Manager to ensure you have the proper permissions and products to support

experience:space

COVID-19

Coronavirus

COVID-19 Sprinklr Best Practices

+6

Knowledge Base Article

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Platform Modules

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Benchmarking and sources FAQs

The benchmarking module enables companies to compare their growth with the leading competitors in the industry using the best KPIs and metrics. These metrics cover directly available engagement values to AI-enriched metrics. Find answers to the most commonly asked questions about Benchmarking and it

Insights

Knowledge Base Article

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Benchmarking FAQs

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Pinterest Performance+ Optimization

Pinterest Performance+ combines Pinterest’s automation and AI-powered features to simplify campaign creation and boost campaigns to maximize ad impressions. In this article, you will learn how to enable Pinterest Performance+ for your Paid Initiatives in Sprinklr. You can enable Performance+ in fou

marketing

Knowledge Base Article

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Publish Pinterest Ads