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Modern Advertising

Modern Advertising

Personalize your advertising across digital channels to deliver relevant ads and increase the ROI of your campaigns.

Deliver personalized advertising to consumers on modern channels effectively and efficiently with limited risk to your brand.

Plan omnichannel campaigns across siloed teams using collaboration and automation on a unified platform

Creative Library
Audience Manager
Naming Conventions
Reach & Frequency Planner

Collaborate on creative assets with multiple creative agencies, internal stakeholders and media agencies in a centralized library to save time and avoid back and forth communication. Automatically send creative through an approval process to ensure consistent brand voice.

Execute on campaign strategy using intuitive workflows and enterprise-grade governance

Ads Composer
Ads Manager
Bulk Import
One Click Ad Buy
iOS and Android Mobile App

Streamline the creation of campaigns, ad sets, and ad variants using an omnichannel, intuitive guided workflow.

Analyze real-time reports to uncover powerful insights across social, search, display, and more

Ads Reporting
Pacing Control
Paid, Owned & Earned
Scheduled Exports

Build real-time reports across Facebook, Instagram, Twitter, Pinterest, Snapchat, LinkedIn and YouTube in one dashboard. Save significant time spent manually exporting data from each channel and building reports in Excel.

Optimize campaigns for improved return on Ad Spend using Artificial Intelligence and automation

Strategy Groups
Smart Budget Allocation
Smart Bidding
Smart Rules

Apply AI-powered optimizations across your campaigns with automated budget control, pacing control, budget reallocation, bid optimization, ad delivery scheduling and ad rotation. Measure how Smart Optimizations are increasing return on your ad spend with real-time dashboards.

The world's leading brands use Sprinklr Modern Advertising to:

Increase Return on Ad Spend

  1. 1

    Improve performance with AI-powered, real-time optimizations across campaigns using standard channel metrics, custom brand calculations, and third-party analytics.

  2. 2

    Deliver personalized, compelling content to users based on their stage in the customer journey using integrated, dynamic first-party audience data.

  3. 3

    Drive better campaign performance using research and insights from voice of the customer and external signals to inform campaign strategy and execution.

Improve Advertiser Productivity

  1. 1

    Streamline campaign production using channel-agnostic automation and workflows that drive real-time collaboration between internal and external teams.

  2. 2

    Reduce time and manual effort required to manage and optimize campaigns using AI-powered tools across modern channels.

  3. 3

    Review real-time, automated reporting dashboards using standard channel metrics, custom brand calculations, and third-party analytics to uncover timely insights, monitor pacing, and compare performance to benchmarks to improve advertising strategy.

Protect your brand’s reputation

  1. 1

    Govern every ad dollar with creative and campaign-level approvals as well as budgetary controls.

  2. 2

    Eliminate the risk of unauthorized advertising with an auditable governance structure that manages user access based on roles and responsibilities.

  3. 3

    Minimize brand risk through comprehensive dark post comment moderation and the ability to quickly stop advertising across channels during PR crises.

Driving Advertising transformation for our customers

Everyone can log in and work on the same dashboard within Sprinklr, so that has saved us a lot of time…Approval workflows for stakeholders happen within Sprinklr so there is no need for email exchanges. That minimizes the time needed for launching a campaign.

Anna Stoiloudi
Social Media Manager, Philips
Read the case study

Anna Stoiloudi

Social Media Manager, Philips

Everyone can log in and work on the same dashboard within Sprinklr, so that has saved us a lot of time…Approval workflows for stakeholders happen within Sprinklr so there is no need for email exchanges. That minimizes the time needed for launching a campaign.

Read the case study

“Sprinklr’s advertising module creates a richer and more integrated tool for multi-purpose social marketers.”

The Forrester Wave™
Social Advertising Technology — ONLY LEADER, Q3 2017

“Sprinklr’s advertising module creates a richer and more integrated tool for multi-purpose social marketers.”

The Forrester Wave™
Social Advertising Technology — ONLY LEADER, Q3 2017

Love means never having to say that you missed an opportunity to improve CXM.

Contact us today and let us come up with a proposal that addresses your enterprise needs.

Already a customer and need some love?
Email: support@sprinklr.com

Give us a call: +917-933-7800

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