Modern Advertising

Sprinklr Modern Advertising enables brands to deliver personalized social advertising by: Planning, Executing, Analyzing, and Optimizing your strategy across the major social channels and more.

1
Increase Return on Ad Spend
against your business outcomes using Integrations, AI & Automation
2
Save advertising production costs
across siloed teams using collaboration, automation & unified reporting
3
Protect your brand’s reputation
with enterprise-grade governance
Modern Marketing Modern Advertising Modern Research Modern Care Modern Engagement
Point Solutions
Unified Front Office
VS

Manual, Fragmented, Spreadsheet based

Optimized against channel metrics

Optimized only within paid

Real time optimization driven by AI & Automation across campaigns, ad variants, targeting and placements

Re-use top-performing content across channels, markets and Business units.

Optimized across Paid, Owned (organic) and Earned (listening)

Email, Excel, Asana, Slack Siloed Workflow with no accountability.

Redundant and duplicate building and execution by placement and channel .

Manual, expensive, Inconsistent and Dated One-off Reporting.

Contextual Collaboration across brand & agency partners

Streamlined, Automated, Dynamic Ad Building and AI-based optimizations

Real Time, Collaborative, Automated Unified Dashboards across Business and Channel metrics

Potential for Off-brand, Rogue, Incosistent Content.

Un-managed, Un-Supervised and Un-audited User Mangement.

Un-secured access to budgets and Accounts. No Crisis Readiness.

Global Brand Consistency, Governance Rules and Approval Processes.

Structured User Roles, Federated User, Audit Trails

Controlled and Managed access to Budgets and Accounts, 'Pause Media' feature for Crises.

Features include:

Collaborate on creative assets with creative and media agencies and internal stakeholders in a centralized library with an approval process to ensure consistent brand voice

Forecast your Reach and Frequency campaign performance by comparing multiple scenarios to make more informed budget decisions

Connect multiple sources of customer data to dynamically create, target and reach audience segments with relevant messaging

  • Industry Common
  • Budgeting
  • Industry Advanced
  • Creative Library
  • Sprinklr Unique
  • Reach And Frequency Planner
  • Listening Insights For Audience & Creative Planning
  • Integration With First Party Data

Features include:

Promote organic posts automatically once they achieve a set performance threshold

Pre-configure campaign details to ensure consistent and accurate set-up across all teams

Standardize the naming of campaigns to ensure effective campaign management and seamless reporting

  • Industry Common
  • Ad Composer
  • Split Variation & Cloning
  • Auto Boost / Promote Organic Content
  • Bulk Ad Creation
  • Industry Advanced
  • Dynamic Image Templates
  • Sprinklr Unique
  • One-Click Ad Buys
  • Advanced Naming Conventions
  • Integration With Briefing Tools To Automate Campaign

Features include:

View cross-channel, paid, owned, and earned reporting insights, updated in real-time within a single dashboard

Schedule automated reporting exports to Sprinklr users or external stakeholders to stay informed of campaign performance

Combine social channel metrics with business outcomes in one consolidated dashboard using Sprinklr’s integration with third-party analytics providers

  • Industry Common
  • Ads Manager
  • Industry Advanced
  • Ads Benchmarks
  • Cross Channel Reporting
  • Pacing Groups
  • Sprinklr Unique
  • Integrations
  • Paid, Owned, Earned Dashboard
  • Automated Reports Distribution
  • Presentation

Features include:

Allocate budgets in real-time using AI across campaigns, ad variants, audiences and placements to ensure increased return on ad spend

Automate actions against your ads based on weather conditions, TV shows and sports moments

Maximize ad performance with AI-powered optimizations towards business outcomes or custom metrics

  • Industry Common
  • Smart Optimization
  • Smart Budget Allocation
  • Smart Bidding
  • Smart Ad Rotation
  • Rule Engine
  • Industry Advanced
  • Smart Day-Parting
  • Real-Time Weather, Sports & TV Triggers
  • Sprinklr Unique
  • Business Outcome Measurement With 7 Partners Including DCM and Google Analytics
  • Paid, Owned, Earned Dashboard
  • Automated Reports Distribution
  • Presentation

AI for Social Advertising

Intelligent System to optimize Ad campaigns to improve ROI & Save Time

Automation

Advanced advertising automation features enables practitioners to get more done, faster.

Sprinklr’s advertising module creates a richer and more integrated tool for multi-purpose social marketers.
The Forrester Wave™
Social Advertising Technology, Q3 2017

Sprinklr pays for itself — discover our value realization model.

Sprinklr generates millions of dollars of value for our customers – the 45 primary business use cases below illustrate how Sprinklr can deliver positive business outcomes for your organization.

Modern Marketing
Modern Advertising
Modern Research
Modern Care
Modern Engagement
Generate more sales with better content
1
Create more impactful content by leveraging AI-powered insights which analyze what your customers, prospects, and competitors are saying
2
Improve results with the same budget by identifying high-performing content which you've already produced, and then reusing it across channels, markets and business units
3
Make your content more compelling by getting your customers, advocates, employees, and influencers to generate and promote content for you with UGC, advocacy and influencer features
Reduce content production costs
4
Save time with your campaign planning and content production using automated workflows, agile boards and milestone tracking
5
Enhance your team's productivity with contextual collaboration between your internal teams (brand & legal) and external teams (agencies & vendors)
6
Get all your teams (functions, business units, markets) working together in a single and collaborative platform with a unified calendar and centralized asset management
Protect your brand's reputation
7
Eliminate the risk of off-brand marketing with a global compliance framework for standardized briefs, content templates, governance rules, and approval processes
8
Eliminate the risk of unauthorized marketing with an auditable governance structure that manages user access permissions based on roles and responsibilities
9
Manage the risk of PR crises by restricting content for confidentiality, monitoring with red-flag keyword rules, and the ability to automatically stop publishing across all channels
Increase Return on Ad Spend
10
Improve your social advertising results with AI-powered, real-time optimization across social platforms, creative unit types, and audience types (psychographic, demographic, geographic)
11
Increase revenue with your social advertising by leveraging real-time optimization across the conversion funnel for click-throughs, completions, conversions, and sales
12
Drive better results by using listening insights from the real voice of your customer to improve your content & audience strategy across Paid, Owned, and Earned
Reduce advertising production costs
13
Reduce your creative production time with creative & campaign workflows that drive real-time collaboration between brands and agencies with auditable governance
14
Streamline and automate your ad creation and optimization using AI with a unified, cross-channel execution platform
15
Get the timely insights you need to improve your advertising strategy with real-time, automated reporting dashboards across social and 3rd party metrics
Protect your brand's reputation
16
Eliminate the risk of off-brand advertising with a global compliance framework for approvals, governance rules, and moderation processes
17
Eliminate the risk of unauthorized advertising with an auditable governance structure that manages user access permissions based on roles and responsibilities
18
Manage the risk of PR crises and overspent budgets with controlled access to accounts and budgets and the ability to automatically stop advertising across channels
Grow your business with insight
19
Improve your products and discover new product ideas by listening to what your customers are publicly saying (LISTEN) and then use AI to get insights on that unstructured data (LEARN)
20
Stop guessing your brand equity metrics by gaining a real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction
21
Improve your demand gen funnel conversion rates by identifying consumer purchase intent signals, switching signals, or lifecycle event signals -- before they become an MQL
Improve your customer experience
22
Improve your CX score by using AI to examine customer feedback and optimize customer experience across all touch points
23
Make better informed marketing investment decisions by using deep audience insights to decide on event sponsorships, brand ambassadors, media plans, or content strategy
24
Gain competitive advantage and save time by understanding their marketing rhythms and tactics, and then incorporate those insights into your own marketing plan to pre-empt their moves
Protect your brand's reputation
25
Stop being surprised by PR crises with AI-based crisis detection which can detect issues at the very earliest stage, while you still have time to react and alert stakeholders
26
Protect your brand equity by finding and identifying scammers such as unauthorized resellers, fake brand handles, counterfeit products, and unwanted brand associations
27
Improve your organization's crisis response SLA with a crisis management protocol that uses automated workflows to connect departments and stakeholders with mobile notifications & alerts
Make Care the new Marketing
28
Don't miss a revenue opportunity by empowering your Care team to seamlessly transfer identified leads to your marketing and sales team
29
Help your Care team drive new sales opportunities by making it easy for them to guide customers through relevant product information
30
Make Care an organizational priority by enabling real-time collaboration on customer issues and service insights across marketing, product, development, and executive teams
Reduce agent costs
31
Spend less time trying to manage your Frankenstack of point solutions and focus your resources on one unified platform for social, messaging, email, chat, and voice channels
32
Have your agents spend more time interacting with customers and less time on internal tasks by using smart workflows to automate housekeeping activities, approvals, and training
33
Increase customer interactions per agent with AI-based conversation suggestions and integrated bots that can handle routine inquiries at the front end
Increase customer satisfaction
34
Create more relevant and helpful customer care engagements by automating skill-based message routing and assignment so that customers are talking to the right agent at the right time
35
Make your agents look more knowledgeable and complete care engagements faster by leveraging AI-based Smart Responses to instantly respond to customer questions
36
Eliminate embarrassing social & internal escalations from highly distressed customers by using an AI-based early warning system to make sure their issues are managed appropriately & quickly
Turn social into a revenue driver
37
Don't miss an opportunity to engage with your customers on all modern social and messaging channels by leveraging integrated listening
38
Social is now the preferred business contact channel, so you can increase your prospect & customer engagement by embedding social on your Web site and other owned properties
39
Amplify your earned media organic reach by getting your customers, employees, and influencers to generate content for you with UGC, advocacy, and influencer tools
Get more output from social media managers
40
Increase your social media manager productivity by eliminating manual message sorting and, instead, automatically triaging inbound messages by priority or intent and assigning them appropriately
41
Increase interactions per social media manager with AI-based conversation suggestions (Smart Replies), templates, and integrated bots that can handle routine inquiries
42
Let your social media managers get more done by eliminating the need for multiple apps and instead use a single platform for listening, publishing, and engagement across all channels
Protect your brand's reputation
43
Eliminate the risk of off-brand engagement with a global compliance framework for approvals, governance rules, smart replies and moderation processes
44
Eliminate the risk of unauthorized engagement with an auditable governance structure that manages user access permissions based on roles and responsibilities
45
Manage the risk of PR crises with with account access control and the ability to automatically and instantly stop publishing across all channels

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