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Sprinklr Modern Marketing Product Named the Only Leader in Content Marketing Platforms For B2C Marketers Report by Independent Research Firm

Out of nine vendors evaluated, report named Sprinklr the lone leader with the highest score in strategy and current offering categories

NEW YORK, May 6, 2019 — Sprinklr, the world’s first Unified Front Office Platform for Modern Channels, today announced that its Modern Marketing product has been named the only leader in The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019 report. The report evaluated nine vendors based on 30 criteria, grouped into the categories of current offering, strategy, and market presence.

According to the report:

“Sprinklr completes the feedback loop between content planning and performance. This New York City-based vendor has its roots squarely in the social space, with leadership in Forrester evaluations for social advertising, social listening, and social management. Sprinklr’s content marketing platform, however, is designed to extend well beyond purely social use cases to encompass marketing use cases that span the enterprise, and it connects to content management systems for web and email as well. As one of the few CMPs that also focuses on publishing, Sprinklr is able to tell a credible story of ongoing and real-time optimization of content plans against performance that few other vendors can.

Sprinklr combines data from its social listening capabilities; its tracking of brand content on social, web, and email; and its integration with customer profiles in order to give marketers an understanding of how their content is actually performing and what they should do. Workflow management is also a strength in Sprinklr. One enterprise client described the workflow engine as better than any he’d seen. Where Sprinklr could improve? The ability to set up daughter campaigns from a global campaign. Sprinklr is a good fit for large consumer brands that want to communicate and respond quickly across many digital channels.

Workflow management is also a strength in Sprinklr. One enterprise client described the workflow engine as better than any he’d seen

In addition to the Content Marketing Platform wave, Sprinklr has been named a Leader by Forrester in Social Media Management Solutions, Social Advertising Technology, and Social Listening Platforms.∗ Sprinklr is the only enterprise software platform to achieve this recognition as a Leader across these categories.

“This confirms that Sprinklr’s Modern Marketing product is best in class**. It’s also an important affirmation of the basic Sprinklr product innovation promise — our 5 products (Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement) are all best in class versus other point solutions PLUS they have the benefit of being on a unified platform,” said Grad Conn, Chief Experience and Marketing Officer, Sprinklr. “This is a remarkable achievement because there is typically a trade-off between point solution functionality and platform cohesion. However, with Sprinklr we deliver the best of BOTH** worlds — the best point solution on the only unified platform.”

Forrester was impressed with Sprinklr Modern Marketing’s ability to deliver value to customers via:

  1. Increased Revenue: Sprinklr incorporates real-time, AI-powered voice-of-customer insights into the content ideation process, which enables marketing teams to create harder-working and more effective content because they have direct insight into which content will drive customer response.

  2. Reduced Costs: Sprinklr’s workflow automation reduces the time and cost of producing content. Contextual collaboration inside a single unified platform speeds up the process of creating content by helping teams work better, together.

  3. Risk Management: Sprinklr’s unified DAM and calendar of record on a single global platform enables local marketing teams to re-use brand-compliant and top-performing content across channels, markets, and business units.

∗The Forrester Wave™: Social Media Management Solutions, Q2 2017, The Forrester Wave™: Social Advertising Technology, Q3 2017, The Forrester Wave™: Social Listening Platforms, Q3 2018

ABOUT SPRINKLRSprinklr (@Sprinklr) is the world’s first Unified Front Office Platform for Modern Channels. Its mission is to enable every organization on the planet to make their customers happier. Sprinklr has offices in 15 countries and works with more than 1,000 global enterprises, including: Allstate, McDonald’s, Microsoft, NASA, Nike, Philips, Procter & Gamble, Samsung, Santander, Shell, and Verizon.


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