Modern Care
The world's leading digital-first, proactive customer experience solution.

Explore Modern Care's Products

Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

Live Chat

Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

Explore Modern Research's Products

Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

Explore Modern Marketing's & Advertising's Products

Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data


Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

The only Unified-CXM platform for enterprises powered by industry-leading AI.

Explore the Platform

Sprinklr Intuition

Sprinklr AI turns unstructured data into actionable, real-time insights for your enterprise.

AI Studio

Create customized, powerful AI text classification models easily — without coding.


Visualize real-time data on command centers, retail signage, stadium screens, and more.


Build on-brand, shareable digital presentations that update with real-time data automatically.


Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.


Experiment and learn in an isolated test setting that mimics your live production environment.

Active Data Retention

Store Sprinklr data for customized time periods to meet business or compliance needs.


Integrate data and execute processes with external systems using RESTful web APIs.

All Products
33 products. 4 robust product suites. All on the only Unified-CXM platform.

Popular Use Cases

Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Brand Management

Leverage a unified view of the customer to help you protect, grow, and manage your brand

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Suites

Consolidate all of your social media needs on the only unified social suite

Case Management

Streamline case handling to reduce costs and accelerate time-to-resolution

Customer Engagement

Create a frictionless service experience no matter which channel customers use

Ticketing System

Deliver customers to the right agents—so you can reduce cost-per-interaction

Our Story
Culture & Talent
Investor Relations
Contact Us

Sprinklr  Partners with Mediaocean to Integrate the Social Ad Buying Experience

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising

Global media agencies like
Havas Media Group are taking advantage of this integration to deliver cross-channel customer experiences

NEW YORK, NY — November 10, 2020 – Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, today announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising.

This partnership integrates Sprinklr Modern Advertising with Mediaocean’s cross-media management platform Prisma – one of the most popular automation platforms for agencies and advertisers – providing holistic visibility into cross-channel campaigns and eliminating manual ad campaign processes. The integration is generally available to all Sprinklr Modern Advertising clients. 

Advertising Changes and Challenges 
COVID-19 is changing consumer behavior, and advertisers are adapting by following consumers to digital channels, with digital ad spend growing by 13% in the second half of 2020 vs 2019. eMarketer is now anticipating more media spending in digital channels in 2023 and 2024 than it was forecasting pre-pandemic.

The shift to digital channels means advertisers need to be able to reach people on the channel of their choice, in a cost-effective way. However, creating a cross-channel advertising campaign is a challenging process that involves identifying a target audience, executing campaigns where that audience spends the most time, and then easily assessing the results of each campaign in order to meet business goals.  

Sprinklr + Mediaocean: Increasing ROAS (Return on Ad Spend) 
Sprinklr and Mediaocean will help agencies integrate capabilities to decrease costs, reduce brand risk, and increase efficiency. 

With the integration, agencies can use their digital media buying controls in Prisma to seamlessly create campaigns in Sprinklr while enforcing budgets. Sprinklr’s paid campaign reporting data from Facebook, Instagram, Twitter, Pinterest, and LinkedIn will be fed back into Prisma for analysis and automatic billing reconciliation alongside campaigns outside of social. As a result, marketers can more efficiently analyze, optimize and report on social campaigns as part of their larger omnichannel initiatives.

Comments on the News:  
“This integration will help automate and streamline the paid social buying process. The bridge between Sprinklr and Prisma will drive efficiency from both the buying and reconciliation standpoint, ultimately providing a more streamlined experience for our teams,” said Alice Martinier, Director of Trading Operations, Social and Programmatic at Havas Media.

“We believe every aspect of the advertising workflow needs to be connected to achieve omnichannel activation,” said Seif Hamid, Chief Partnerships Officer of Mediaocean. “The integration between Mediaocean and Sprinklr helps agencies and brands connect consumer touchpoints and execute more unified campaigns.” 

“Now more than ever before, marketers need to reach consumers where they are – on social media and messaging channels,” said Pavitar Singh, Chief Technology Officer, Sprinklr. “This shift to digital is here to stay, and the combined expertise of Sprinklr and Mediaocean will help agencies effectively execute digital, cross-channel advertising that makes customers happier.” 

Additional Resources: 

  • Learn more about Sprinklr Modern Advertising.

  • Request a Sprinklr demo

  • Read Sprinklr Customer Stories.  

About Sprinklr
Sprinklr (@Sprinklr) is the world’s leading Customer Experience Management (CXM) platform. We help organizations reach, engage and listen to customers across 25 social channels, 11 messaging channels, and hundreds of millions of forums, blogs, and review sites. Sprinklr is a global company with 1,900 employees helping the world’s most valuable enterprises make their customers happier.

About Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio. Visit for more information.


Modern CareModern ResearchModern Marketing & AdvertisingSocial Engagement & SalesUnified-CXM PlatformEducation ExperienceCitizen Experience


Our ServicesTrainingPartnersAgencyDeveloper Portal
PrivacyCookie PreferencesModern Slavery StatementIndex EgalitéTerms