Paid Media Advertising

Collaborate seamlessly. Optimize efficiently. Analyze Effectively.

Simplify, collaborate, succeed.

When it comes to paid media, brands often suffer from having too much of everything: tools, point solutions, emails, and spreadsheets – just to name a few. To drive better results in today’s digital world, companies need a single, cohesive solution that allows for fast-paced collaboration across departments.

Access a centralized library of ad creative alongside performance metrics.

Work smarter, safer, and faster.

With Sprinklr Paid Media Advertising, you can plan ad spend based on an integrated digital marketing strategy; automatically boost and optimize scheduled content from a shared global calendar; and improve efficiency (and security) by automating the manual processes of exporting and importing data across different sources.

“People want to see companies humanized, which can be challenging for global brands, but the place to start is by listening and talking to customers at scale. Sprinklr has made enabling that strategy their bread and butter.”

Paul Matson, U.S. Director of Engagement & Customer Experience - McDonald’s

“ By fully leveraging Sprinklr’s measurement and listening framework to match our global needs, and finally incorporating our own booking and revenue data, we have filled in all the puzzle pieces. We can quickly learn what impacts different aspects of the customer experience and travel purchases on social.”

Alex Stein, Social Media & Brand Intelligence Manager - Starwood

“Our decision with assessing the final two came down to the platforms. Sprinklr has a clean look and feel while the other platforms still felt clunky.”

Casey Warnick, Social Media Director - Alamo

“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”

Katie Wah, Senior Social Media Manager - LogMeIn

“We chose to work with Sprinklr because their company vision mirrors our own, and we’re on the same page when it comes to making everything about the customer. With Sprinklr, it wasn’t technology focused—it was customer focused, and that’s the key to the whole thing.”

Keith Moor, CMO - Santander

Drive better results across the social landscape.

  • Increase the ROI of your ad spend by automatically optimizing and amplifying the best performing content.
  • Publish, optimize, and report on ads across channels and audiences.
  • Plan ad spend based on an integrated marketing strategy, boosting scheduled content from a shared global calendar.
  • Streamline workflows to facilitate better collaboration between clients and their agency teams.
  • Manage budgets centrally across social networks, accounts users, and other channels.
  • Dynamically optimize ad spend based on real time performance using KPIs with pre-approved rules.


Create high-performing campaign templates based on past ad performance.