Ratings & Reviews

How many stars for your Rating and Review system?

A valuable – and underused – source of insights.

Rating and review pages help brands understand how consumers really feel about them. Aside from highlighting positive customer quotes, however, businesses typically don’t make full use of the valuable insights these pages provide. To compete today, brands must do away with disparate tools and reporting systems, take their analysis beyond the anecdotal level, and fully harness the trusted voice of their customers.

View your most highly rated products in a glance.

Generate better insights to drive superior customer experience.

With Sprinklr Shopper Ratings & Reviews, your brand can see reviews in the context of other social media activity, allowing you to better understand customer sentiment across the digital landscape. Use seamless data integration and a consistent management experience across teams and channels to lower costs and reduce complexity. And above all, generate insights that can help you improve the customer experience across all touch points.

“People want to see companies humanized, which can be challenging for global brands, but the place to start is by listening and talking to customers at scale. Sprinklr has made enabling that strategy their bread and butter.”

Paul Matson, U.S. Director of Engagement & Customer Experience - McDonald’s

“ By fully leveraging Sprinklr’s measurement and listening framework to match our global needs, and finally incorporating our own booking and revenue data, we have filled in all the puzzle pieces. We can quickly learn what impacts different aspects of the customer experience and travel purchases on social.”

Alex Stein, Social Media & Brand Intelligence Manager - Starwood

“Our decision with assessing the final two came down to the platforms. Sprinklr has a clean look and feel while the other platforms still felt clunky.”

Casey Warnick, Social Media Director - Alamo

“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”

Katie Wah, Senior Social Media Manager - LogMeIn

“We chose to work with Sprinklr because their company vision mirrors our own, and we’re on the same page when it comes to making everything about the customer. With Sprinklr, it wasn’t technology focused—it was customer focused, and that’s the key to the whole thing.”

Keith Moor, CMO - Santander

Unified experience for them. Unified management for you.

  • Monitor ratings, reviews, comments, and replies in Sprinklr dashboards and analyze those insights within the context of other social data.
  • Establish benchmarks for engagement rates, consumer sentiment, conversion rate, and other key metrics – all of which are easily tracked and integrated into reporting.
  • Engage customers in their channel of choice and enrich their experience by providing relevant content across touch points.
  • Maintain responsive customer care while planning, sourcing, and publishing campaigns.
  • Set up intelligent, automated case management, including profiling and segmentation.


Measure product performance holistically through the Commerce Reporting dashboard.