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The State of Social Media Marketing in 2024

Moving Social to the Front Office 

In the past decade, social media has evolved from primarily boosting brand awareness to focusing on improving the customer journey. Today, 80% of marketers recognize its crucial role in shaping brand identity, propelled by AI's ability to augment responsiveness and personalization.

In October 2023, we commissioned a survey with Kantar Profiles to understand how 500 social media marketers across 12 countries are rethinking their strategies for 2024. 

Our report, "Social Media Marketing’s Next Chapter: Unboxing Insights for 2024," offers an in-depth look into their minds. Here’s a sneak peek into what you’ll find inside: 

• Customer happiness at the forefront: Discover how brands are leveraging AI to enhance customer engagement and satisfaction throughout the customer journey

• From past to future: Transition from the strategies of 2023 to anticipate the challenges and opportunities of 2024 

• The power of social listening: Uncover the rising significance of social listening for marketers and executives alike 

• Global and regional insights: Explore pivotal trends from a global perspective, with special attention to the US, France, Germany and the UK

• Overcoming AI-related security concerns: Learn strategies for managing vast customer data and streamlining social media efforts 

Dive into the report now by simply filling out the form on the right.