SOCIAL ADVERTISING PLATFORM
Boost return on ad spend by 32% with a unified social advertising platform.
Personalization in social advertising leads to high performance — but doing it at scale is incredibly challenging. The key: automating at every step. With AI-powered insights and optimizations from Sprinklr Modern Advertising, you can automatically deliver personalized experiences across 8+ digital channels — and ensure every campaign performs better than the last.
of consumers receive ads that aren’t relevant to them
Sprinklr is trusted by the world's biggest brands
Increase campaign performance by up to 50%.
Create personalised ads and campaigns that deliver high performance and a better return on ad spend (ROAS) with Sprinklr’s listening-based creative insights, AI-powered budget and bid optimisations, audience integrations and smart triggers.
Improve productivity by 53% with automated workflows.
Collaborate seamlessly with teams in real time across the top social advertising channels with a channel-agnostic UI, intelligent workflows, shareable campaign insights and Reporting Dashboards – all from one unified platform.
Minimise global brand risk across more than eight modern channels.
Control your brand’s reputation and act fast when it matters most with a campaign-level Crisis Switch, governed account access, centralised creative libraries, pre-configured ad details and automated approvals.
How can a unified approach to social advertising increase your ROAS?
Today’s advertising tech stacks are fragmented and chaotic. Converting customers at scale becomes almost impossible as the number of channels expands and cross-platform barriers between point solutions build. When teams are confined to channel-specific social advertising tools that rely on manual processes, limited integrations and siloed reporting, customer and market data is lost in the shuffle — and teams can’t collaborate.
A unified customer experience management (Unified-CXM) platform for social advertising eliminates these barriers. When advertisers and media teams plan, execute, analyse and optimise ads with a centralised, shareable and available data source for omni-channel and third-party analytics, they can transform ad spend into relevant campaigns that drive high-quality conversions.
Rethink your social advertising approach with Sprinklr Modern Advertising.
Connect with our experts to discuss your cross-team collaboration use cases – and how to improve social advertising results and enforce brand compliance at scale.
Advertise more strategically – and lift ROAS by 50%.
Optimise your ads to deliver better performance based on business KPIs, budgets, bids and creative – all in a single click using Sprinklr’s Strategy Groups.
Collaborate more easily – and reduce campaign creation time by 67%.
Gain actionable insights and measure performance instantly.
Examine campaign performance insights from one single source of truth using Sprinklr’s integrations with major digital channels, Google Analytics, Adobe Analytics, Kochava and other major analytics solutions.
Enforce brand compliance for every ad – every time.
Create frameworks to ensure cross-channel and global governance with permission controls for ad accounts, user groups and pages – all from Sprinklr’s unified platform.
How Philips and its 100+ agency partners delivered new ad value with Sprinklr
Ending point-solution chaos by integrating insights from more than 30 channels
Philips integrated Adobe and Google Campaign Manager data with Modern Advertising to gain insights and target its customers with relevant messages – all from one place.
Accelerating approvals across 30 countries
Modern Advertising eliminated the need for back-and-forth email exchanges. Automated approval workflows now significantly reduce Philips’ time to get an ad to market.
Championing brand consistency with high global adoption rates
A single, unified platform gave more than 100 agency partners one central location where they can collaborate with Philips’ marketing team on activities and ensure brand governance.
2020 Customer’s Choice for Social Marketing Management
Sprinklr was recognised as a 2020 Gartner Peer Insights Customer’s Choice for Social Marketing Management based on feedback and ratings from Sprinklr customers.
2022 Gartner® Magic Quadrant™ for Content Marketing Platforms
'Leaders have solidified their market position and possess recognised strengths, each with one or two differentiators that make them competitively distinct. Leaders manage vibrant, growing businesses with progressive roadmaps.'
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