Global gaming giant boosts efficiency and campaign performance with automation
The digital arm of one of the world's leading entertainment providers streamlined its ad operations by automating workflows and reporting — saving time on manual tasks and enabling smarter, data-driven optimizations to drive better campaign results.
The Challenge
The digital arm of one of the world's leading online gaming and entertainment providers needed a technology solution to manage paid ad campaigns that target millions of players all over the world.
It had been using a channel-specific social advertising tool that forced them to rely on manual processes and siloed reporting. It facilitated campaigns on X, formerly Twitter and Facebook, but all other campaigns had to be managed natively. Reporting was done manually by combining internal player data with exported data from the tool. The company wanted a solution with automated campaign workflows and reporting, so that teams could collaborate seamlessly and easily measure campaign performance.
The Solution
While the team was simply looking for an alternative ad management tool, Sprinklr Marketing solved for larger challenges they had scaling workflows and collaboration.
The company’s marketing team immediately benefitted from having all its team members working from Sprinklr’s AI-powered unified content marketing platform. As a campaign manager explained, “We now have multiple users working on multiple platforms — including Snapchat, Reddit, and Meta — across multiple brands. Having a combined workspace has been a massive timesaver in everyday optimization.” The team now uses standardized workflows, allowing them to launch campaigns faster and manage them efficiently from a universal dashboard.
“Automations within Sprinklr Marketing mean we can spend more time going through the data, pulling insights and optimizing our campaigns,” says the campaign manager.
- Sprinklr’s Rule Engine provides various functionalities for the team to automate their campaigns or pause them based on the conditions they set — like pausing for holidays or changing budgets on the weekends.
- The ad clone feature enables the team to recreate and copy ads that are performing well over to a new or existing campaign, without manual effort. “We can use preset creatives and audiences. Everything is there and ready to go. It’s an incredible time-saver.”
- With Sprinklr’s bulk uploads feature, the company’s marketing team has been able to effectively create social advertising campaigns for 100s of ads in a single upload. “It also lets us make wholesale changes to postcode targeting in a matter of seconds, which takes significantly longer when you do so natively,” says the campaign manager.
The team is also benefiting from instantaneous reporting. Ads Reporting dashboards provide a quick health check on ad campaigns, while Pivot Manager enables the team to easily manipulate that data. “It allows us to play and stretch the data and visualize it in a way you can’t natively,” says the campaign manager. “Everything is right there, so you can immediately take action on multiple things at once.”
Custom fields within the reports means that reporting across platforms, campaigns and brands is uniform, enabling the team to quickly and easily spot trends, including at the creative level. Automated exports of these reports is another time-saver. “The fact that I can build my own exports and schedule them is super convenient,” says the campaign manager.
The Outcome
Automated workflows and processes combined with ease of collaboration enable the team to advertise more strategically.
Eliminating manual intervention where possible and ensuring everyone has access to the same data reported in the same way means less time is spent on rote tasks and more time is spent analyzing and optimizing campaign performance. Since implementing Sprinklr, the team estimates it saves up to 20 minutes a day per person when it comes to optimizing campaigns and at least 10 minutes a day per person with unified reporting. With a clear view into campaign performance, they use automated rules to boost ad spend by 10 percent during high-performing periods, like weekends.