Competitive intelligence is power.
The competitive landscape is fiercer than ever before. To keep up, brands need a minute-by-minute understanding of how they stack up against the competition and what it takes to stand out. They need to know where they’re leading (and where they’re lagging) across key channels. And they need the ability to instantly take action on those insights.
Get a competitive edge in real time.
With Sprinklr Benchmarking Insights, you can tap into an endless stream of historic and real time social data. Instantly track engagement, sentiment, whether a post is actually promoted content, and other indicators to learn how you’re performing against competitors or other best-in-class brands. Measure performance of branded accounts and establish global benchmarks that align with industry norms and show how you stack up when it comes to social performance.
“Sprinklr gives us a single view of our customers. It helps us understand what our customers are saying, not only on social but across the web. These insights reveal where we need to focus our resources, to make sure we can be there for our customers when they need help.”
“We chose to work with Sprinklr because their company vision mirrors our own, and we’re on the same page when it comes to making everything about the customer. With Sprinklr, it wasn’t technology focused—it was customer focused, and that’s the key to the whole thing.”
“ [The] Global Social Media Team offers 24/7 support, both listening to and engaging with the voice of our customers. Our guests appreciate our quick response time and personalized interactions for their travel needs, which encourages [guests] to utilize our social channels and share their positive experiences as a result.”
“By layering Benchmarking on top of Listening, we’ve developed a powerful brand health engine, it allows us to get to the heart of trends and shed light on insights that are otherwise hard to unpack.”
“Sprinklr has been a great platform for both our marketing and social care teams,allowing us to really collaborate on improving our customers’ experiences.”
“Our decision with assessing the final two came down to the platforms. Sprinklr has a clean look and feel while the other platforms still felt clunky.”
“Over the past year it felt like audience growth had plateaued and we were having trouble moving the needle. And that’s when I heard about what Sprinklr Audience had to offer. It allows us to reach a fresh audience, which was exactly what we were looking for.”
“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”
“I didn’t have to configure anything. It was hassle-free. With other tools, I would’ve spent a lot more time configuring, modifying, and pulling levers myself, which is something I do not have time for with events at this scale.”
“By fully leveraging Sprinklr’s measurement and listening framework to match our global needs, and finally incorporating our own booking and revenue data, we have filled in all the puzzle pieces. We can quickly learn what impacts different aspects of the customer experience and travel purchases on social.”
Understand your strengths (and weaknesses).
- Compare social performance across over 30,000 brands, multiple social channels, and years of historical insights.
- Know when your competitors dial up the volume and when there’s an opportunity to control the narrative on social.
- Decode competitors’ paid social strategy, including estimated spend.
- Discover top performing content to identify influencers and improve strategy across social channels.
- Compare regional social teams to drive internal competition and reach higher standards.