Benchmarking Insights

See how your brand stacks up.

Competitive intelligence is power.

The competitive landscape is fiercer than ever before. To keep up, brands need a minute-by-minute understanding of how they stack up against the competition and what it takes to stand out. They need to know where they’re leading (and where they’re lagging) across key channels. And they need the ability to instantly take action on those insights.

View and share how you stack up against the competition, and why.

Get a competitive edge in real time.

With Sprinklr Benchmarking Insights, you can tap into an endless stream of historic and real time social data. Instantly track engagement, sentiment, whether a post is actually promoted content, and other indicators to learn how you’re performing against competitors or other best-in-class brands. Measure performance of branded accounts and establish global benchmarks that align with industry norms and show how you stack up when it comes to social performance.

“People want to see companies humanized, which can be challenging for global brands, but the place to start is by listening and talking to customers at scale. Sprinklr has made enabling that strategy their bread and butter.”

Paul Matson, U.S. Director of Engagement & Customer Experience - McDonald’s

“ By fully leveraging Sprinklr’s measurement and listening framework to match our global needs, and finally incorporating our own booking and revenue data, we have filled in all the puzzle pieces. We can quickly learn what impacts different aspects of the customer experience and travel purchases on social.”

Alex Stein, Social Media & Brand Intelligence Manager - Starwood

“Our decision with assessing the final two came down to the platforms. Sprinklr has a clean look and feel while the other platforms still felt clunky.”

Casey Warnick, Social Media Director - Alamo

“We chose Sprinklr for its extensive reporting and management capabilities in order to gain insight into the social activity of our multiple brands and products.”

Katie Wah, Senior Social Media Manager - LogMeIn

“We chose to work with Sprinklr because their company vision mirrors our own, and we’re on the same page when it comes to making everything about the customer. With Sprinklr, it wasn’t technology focused—it was customer focused, and that’s the key to the whole thing.”

Keith Moor, CMO - Santander

Understand your strengths (and weaknesses).

  • Compare social performance across over 30,000 brands, multiple social channels, and years of historical insights.
  • Know when your competitors dial up the volume and when there’s an opportunity to control the narrative on social.
  • Decode competitors’ paid social strategy, including estimated spend.
  • Discover top performing content to identify influencers and improve strategy across social channels.
  • Compare regional social teams to drive internal competition and reach higher standards.


Uncover competitive advantages by channel, time, audience, and more.