Automated Ads Field Parity
Updated
Sprinklr's Automated Campaigns simplify social ad publishing by automating ad creation and optimization at scale. This approach not only saves time but also enhances collaboration through streamlined workflows. To create and manage campaigns efficiently, it's essential to understand which fields are used in ad campaign creation—and whether those fields support automation via feeds.
When reviewing the Automation column in the tables below, use the following definitions to understand each field’s level of automation support:
Supported via feed - You can add and manage these fields directly in your feed. Any changes made in the feed will apply automatically.
Not supported via feed - You can set these values in the Sprinklr UI during campaign shell creation, but you cannot manage them through the feed.
Note: When changing the values for these fields from UI, all the values that you will set in the UI will impact all the entities published through the campaign shell.
If you need any of the fields that are currently not supported via feed to be automated, please reach out to the Sprinklr Product team or contact us at tickets@sprinklr.com.
Partially via feed: These fields are only supported for specific channels. Refer to the Channel Based Fields section for details.
Not Supported at all: These fields cannot be enabled in automated campaigns.
Channel Agnostic Fields
Entity | Field | Automation |
Paid Initiative (Campaign) | Campaign/PI Name | Supported via feed |
Paid Initiative (Campaign) | Structure grouping (row-to-PI mapping) | Supported via feed |
Paid Initiative (Campaign) | Objective | Not via feed |
Paid Initiative (Campaign) | Special Ad Category (Meta) | Not via feed |
Paid Initiative (Campaign) | Select Sprinklr Campaign | Not via feed |
Paid Initiative (Campaign) | Campaign Budget Optimization (CBO) | Not via feed |
Paid Initiative (Campaign) | Budget (PI level) | Supported via feed |
Paid Initiative (Campaign) | Budget Margins | Not via feed |
Paid Initiative (Campaign) | Start/End dates (PI) - If applicable | Supported via feed |
Paid Initiative (Campaign) | Strategic Group | Supported via feed |
Ad Set | Audience via Saved Audience ID | Supported via feed |
Ad Set | Ad Set naming | Supported via feed |
Ad Set | Budget type (daily/lifetime) | Not via feed |
Ad Set | Budget (daily/lifetime) | Supported via feed |
Ad Set | Placements | Partially via feed |
Ad Set | Optimization goal | Not via feed |
Ad Set | Bid type/bid value | Partially via feed |
Ad Set | Schedule (start/end at Ad Set) | Supported via feed |
Ad Set | Ads Dayparting | Supported via feed |
Ad Set | Pixel selection | Not via feed |
Ad Set | Inventory filters (Meta) | Not via feed |
Ad Set | Include/Exclude Custom Audiences | Supported via feed |
Ad Set | Adding Lookalike Audience | Supported via feed |
Ad Set | Custom fields (PI, Ad Set & AV Level) | Supported via feed |
Ad Variant (Ad) | Creative asset (SAM ID/Page Post ID) | Supported via feed |
Ad Variant (Ad) | Copy fields (headline/primary text/CTA/price) | Supported via feed |
Ad Variant (Ad) | Dynamic Image/Video Template parameters | Supported via feed |
Ad Variant (Ad) | Ad format/Post type | Supported via feed |
Ad Variant (Ad) | Multi-placement renditions | Supported via feed |
Ad Variant (Ad) | Ad Variant naming | Supported via feed |
Ad Variant (Ad) | Ad Status (active/paused) | Supported via feed |
Cross-cutting/Workflow | QA Checklist (PI/Ad Set/Ad) | Limited Support |
Cross-cutting/Workflow | Naming conventions | Not via feed |
Cross-cutting/Workflow | Campaign Autofill Rules | Supported |
Cross-cutting/Workflow | Post-publication edits in Manager/Bulk Import/Macros | Limited Support |
Special/Advanced Workflows | Channels | Automation |
DCO (Dynamic Creative Optimisation) | Meta, Tiktok, Google Ads (No other channel support this) | Yes |
Carousel Ads Publishing using Multiple Rows | Meta | Yes |
All other channels | No |