New Disclose Video Content Options in TikTok

Updated 

13 days ago

Overview

To promote transparency and build trust between TikTok users and advertisers, creators now have the option to disclose when content shared via Stories or Posts is branded. This setting can be enabled when promoting a brand, product, or service. Starting August 22, 2025, specific parameters related to content disclosure will be required in all API requests, and any requests missing these parameters will fail. For more details, please refer to TikTok Business Capabilities and Limitations and Publish to TikTok Business - Sprinklr Space.

FAQs

A: These fields already appear natively on the TikTok app. These fields are an optional way for you to identify your content. Sprinklr has introduced these fields in Publisher in order to match what users see natively.

A: No, it is completely optional. It’s your choice if you want to label your video as “promotional content”.  

A: Branded content is content that promotes or reviews a third-party brand or its products or services in exchange for payment or any other incentive. 

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For more information, please refer to: https://www.tiktok.com/legal/page/global/bc-policy/en.

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