Overview

CreatorIQ is a top influencer marketing platform that helps enterprise brands and agencies discover, manage, and measure influencer campaigns at scale. This article outlines how CreatorIQ data appears within Sprinklr.

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Message Creation & Type

For each post within your selected CreatorIQ campaigns:

• Sprinklr creates a Universal Message treated as a brand post.

• Each post is tagged with:

  • The original social network (Instagram, YouTube, etc.)

  • Its associated CreatorIQ campaign

  • A CreatorIQ-specific message type, e.g.:

    • Creator IQ Instagram Post

    • Creator IQ Facebook Post

    • Creator IQ YouTube Post

    • Creator IQ X Post

    • Creator IQ TikTok Post

These message types are separate from your standard “Facebook Post”, “Instagram Post”, etc., so you can easily isolate CreatorIQ-driven activity. You can consequently use the newly introduced message types in rule engine, reporting dashboards, and elsewhere.

Engagement Dashboards

In Engagement Dashboards, you can plot Creator IQ posts basis the new message types introduced above. It is important to note that the social network of each Creator IQ post will match to the social network it was created on. Correspondingly, in Sprinklr, the posts will be available under the individual social channel columns / inbound columns.

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For example, in Facebook, during the Facebook column creation process, detailed here, a new option of Creator IQ Posts will show up at the bottom as shown below:

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In the above column type, once you have filled all necessary details and selected 'Creator IQ Facebook Account', the posts will start showing up.

Duplicate Handling (Avoiding Double Counting)

Sometimes a post will exist both:

• As a standard post ingested from the native social channel (e.g., Instagram via official APIs), and

• As a CreatorIQ campaign post ingested via the CreatorIQ integration.

To avoid double counting:

• Sprinklr automatically checks for matching native posts for CreatorIQ posts (using network IDs).

• When a match is found:

  • The CreatorIQ copy is internally marked as a duplicate.

  • Standard reporting aggregations are configured to ignore duplicates by default so your KPIs (reach, engagement, etc.) are not inflated.

• When you specifically analyze CreatorIQ or influencer-level metrics, those duplicate posts can still be surfaced where appropriate so you can see the CreatorIQ context.

As a result, you can safely combine native social data and CreatorIQ campaign data in the same dashboards without worrying about double counting performance.

Limitations & Current Scope

• Read-only integration:

  • CreatorIQ posts are ingested for analytics only.

  • Channel actions such as reply, comment, or boosting from Sprinklr are not supported for CreatorIQ posts in this phase.

• Campaign-based ingestion:

  • Only posts from campaigns you’ve selected (or auto-subscribed to) will be ingested.

  • If you add new campaigns in CreatorIQ and haven’t enabled auto-subscribe, you must update your CreatorIQ account in Sprinklr to include them.

• Mobile support:

  • This release is focused on web; mobile apps are not supported.