Overview 

Influencer marketing is a core part of modern brand strategy. CreatorIQ helps brands discover, manage, and measure influencer campaigns, while Sprinklr Reporting enables unified measurement across social channels. 

The CreatorIQ–Sprinklr Reporting integration allows brands to analyze influencer performance alongside owned, paid, and earned social data, providing a more complete view of social performance in a single reporting environment. 

Why This Integration Matters 

Many brands rely on influencer marketing platforms to manage creator programs. This integration enables teams to: 

• View influencer, owned, paid, and earned social data in one reporting workspace 

• Analyze creator performance in the context of broader social and media efforts 

• Reduce manual exports and platform switching 

• Apply Sprinklr’s reporting, visualization, and export capabilities to CreatorIQ data 

Prerequisites & Access Requirements 

Before setting up the integration, ensure the following: 

• Sprinklr access: Reporting module enabled with configuration or admin permissions 

• CreatorIQ access: Ability to generate and manage API keys and access campaign data 

• Campaign eligibility: Only campaigns and posts available within the connected CreatorIQ account can be ingested 

• Paid data visibility: Paid metrics require the associated ad accounts, as configured in CreatorIQ, to also be authenticated in Sprinklr 

How the Integration Works 

1. A CreatorIQ account is connected using a one‑time, secure API key 

2. Campaign, post, and engagement data is ingested from CreatorIQ 

3. Data is mapped to Sprinklr Reporting dimensions and metrics 

4. CreatorIQ‑specific filters allow influencer data to be included or excluded from reports 

5. Re‑authentication updates the connection without deleting historical data 

API & Account Structure 

API Key Behavior 

• The integration supports one API key per Sprinklr platform instance 

• All campaigns accessible through that API key are available to the integration 

• If the API key has access to campaigns across multiple teams or business units, all of those campaigns can be ingested 

API access cannot currently be scoped to individual workspaces at the authentication level. 

Campaign Subscription & Scoping 

• Campaigns can be selectively subscribed during authentication 

• The integration does not enforce workspace‑level campaign limits at the API level 

  Recommended approach: 

• Ingest relevant campaigns centrally 

• Use workspace‑level reporting, dashboards, and governance controls to manage visibility 

Auto‑Subscribe & Ongoing Sync 

The integration supports optional automatic campaign ingestion. 

• Auto‑subscribe enabled 
  All newly created CreatorIQ campaigns are automatically ingested into Sprinklr Reporting 

• Auto‑subscribe disabled 
  New campaigns must be manually selected and added 

Campaigns can be added or updated at any time by re‑authenticating the integration. Re‑authentication updates campaign selection without deleting historical data. 

Data Coverage & Sync Behavior 

• Initial backfill: By default, the integration backfills the last 60 days of available data 

• Initial availability: After connecting the account, data may take up to 48 hours to appear in Sprinklr Reporting 

• Ongoing updates: Reporting dashboards refresh daily after setup 

• Post eligibility: Data includes influencer posts imported into CreatorIQ by the customer 

How Data Appears in Sprinklr Reporting 

• CreatorIQ posts are ingested as dedicated message types 

• Metrics retain CreatorIQ‑native definitions and are not normalized 

• Owned and Paid reporting continues to use platform‑native definitions 

• Filters distinguish Creator, Owned, and Paid content in reports 

Supported Channels & Message Types 

Supported Channels 

All major channels supported by CreatorIQ are supported in Sprinklr Reporting, except Twitch. 

Supported Message Subtypes 

Available Metrics & Dimensions 

Metrics are subject to availability from source social platforms and may vary by channel and post type. 

Engagement & Interaction Metrics 

• Sum Engagements 

• Sum Engagements (Organic + Paid) 

• Avg. Post Engagement Rate 

• Avg. Post Engagement Rate (Organic + Paid) 

• Likes 

• Likes (Organic + Paid) 

• Comments 

• Comments (Organic + Paid) 

• Shares 

• Shares (Organic + Paid) 

• Replies 

• Saves 

• Saves (Organic + Paid) 

• Retweets 

Reach & Impression Metrics 

• Impressions 

• Impressions (Organic + Paid) 

• Cumulative Reach 

• Cumulative Reach (Organic + Paid) 

• Extended Reach 

Audience & Profile Action Metrics 

• Avg. Followers at Time of Post 

• Follows 

• Profile Visits 

• Subscribers Gained 

• Subscribers Lost 

Story & Ephemeral Metrics 

• Swipeups 

• Taps Back 

• Taps Forward 

• Exits 

• Story Starts 

• Votes 

Video & Consumption Metrics 

• Minutes Watched 

• Average View Duration 

• Average View Percentage 

Monetization & Advanced Metrics 

• Monetized Playbacks 

• Gross Revenue 

• Annotation Click‑Through Rate 

• Annotation Close Rate 

Metric Granularity 

• Post‑level metrics 

• Trend‑level metrics calculated over time for new posts 

Common Reporting Use Cases 

• Identify top‑performing influencers by engagement or reach 

• Compare influencer performance across social networks 

• Analyze creator performance alongside paid and owned campaigns 

• Review influencer creative directly within dashboards 

Governance & Comment Visibility 

Comment‑level visibility is subject to social platform API limitations. 

Comments are available when: 

• The post is part of a paid partnership or brand‑initiated collaboration 

• The brand is explicitly tagged in a comment 

Comments are not available for: 

• Organic influencer posts with no paid partnership 

• Posts where the brand is not formally associated 

For compliance‑driven use cases such as financial or pharmacovigilance requirements, paid partnerships are the recommended approach to ensure comment visibility. 

Limitations & Known Behaviors 

• Metrics reflect CreatorIQ‑native definitions and may differ from other reporting sources 

• Engagement availability depends on influencer authentication and platform constraints 

• CreatorIQ campaigns are not supported in Sprinklr Rule Engine 

• Some limitations are driven by native platform APIs and cannot be overridden 

Custom Metrics & Advanced Analysis 

• CreatorIQ metrics can be used in Sprinklr custom metrics 

• Creator data can be incorporated into proprietary calculations 

• Sentiment analysis can be applied via Sprinklr Inbound Analytics where applicable 

Troubleshooting & FAQs 

1. Why don’t I see paid metrics for creator posts 
Paid metrics require the relevant ad accounts to be authenticated in Sprinklr. 

2. Do influencers need to post from CreatorIQ 
No. Influencers publish content natively on social platforms. CreatorIQ captures performance data through its connections.