Facebook Advantage+ Sales and App Promotion help improve ad efficiency and personalization by using Meta’s advanced automation and AI-driven optimization.

Advantage+ Sales Campaigns(ASC) are designed for e-commerce, retail, direct-to-consumer, and brand advertisers looking to drive better performance with greater efficiency. These campaigns offer flexible control over key elements such as creative, targeting, placements, and budget, while unlocking more opportunities to optimize for conversions. By combining all audiences for a given market into a single campaign, Advantage+ Sales Campaigns simplify setup and management and help reduce audience overlap compared to running multiple segmented campaigns.

Advantage+ App Campaigns(AAC) provide an efficient way to drive app installs and in-app actions. Powered by Meta AI, these campaigns automatically optimize bidding, audiences, and placements to help you reach the right users and maximize conversion value. With a streamlined setup that blends automation with optional manual controls, Advantage+ App Campaigns enable faster launches, effective scaling, and improved allocation of ad spend while maintaining flexibility when adjustments are needed.

This article covers:

• The value proposition of ASC and AAC campaigns

• Key factors that govern the Advantage+ state in campaigns

• How to create Facebook Advantage+ Sales and App Campaigns

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Value Proposition

Governing Factors for Advantage+ State in Campaigns

Advantage+ state for Sales and App Promotion campaigns depends on three required settings. To enable Advantage+ state, your campaign must meet all of the following criteria:

• Budget:

  • Campaign Budget Optimization is enabled, or

  • The campaign contains a single ad set

• Audience:

  • Advantage+ Audience is selected, or

  • Audience settings are set as suggestions in at least one ad set, or

  • Ad set is not using custom audience inclusion, or

  • Advantage Custom/Lookalike Audience is used

• Placements:

  • Advantage+ Placements are selected

Create Facebook Advantage+ Sales and App Ads

1. Open a new tab and go to Sprinklr Marketing > Advertising > Ads Composer.

2. Select your Facebook ad account on the Ads Composer window.

3. Select Sales or App Promotion in the Paid Initiative Details tab. For more details, refer to Facebook and Instagram Objectives.

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4. Once you select the objective, a banner on the right will display the Advantage+ state of the campaign.

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5. Enter a name for your campaign or use a naming convention under Paid Initiative Name.

6. Select an object you want to promote such as a website in your ad sets (promoted object) from the section below Campaign Name.

7. Select the required Conversion Pixel and Event for the object you want to promote.

8. Next, go the Target Audience tab to select or create a target audience. To enable the Advantage+ state, at least one ad set in the campaign must meet one of the following criteria:

   • Advantage+ Audience is enabled for at least one ad set in the campaign, or

   • If Advantage+ Audience is not enabled, the ad set must meet all of the following criteria:

     • Age: Ad Set is using the default age range, or an age range of 25 or younger, or age is set as a campaign suggestion. To set age as a suggestion, select the Use Age Range as Campaign Suggestion checkbox.

       

     • Gender: Ad Set is using the default gender setting or gender is set as a campaign suggestion. To set gender as a suggestion, select the Use Gender as Campaign Suggestion checkbox.

       

     • Custom Audience: Does not include custom audience targeting, or uses Advantage+ Custom Audience

9. After setting up the target audience, enter your budget and schedule details in the Budget & Schedule tab.

10. Scroll down to the Enter Placement details for all Ad Sets section and select Advantage+ placement. To keep the Advantage+ state enabled for the campaign, follow these guidelines:

    • Do not set placement targeting or placement exclusions, so all available placements remain eligible.

    • You may set placement exclusions at the ad account level and still keep the campaign eligible for an Advantage+ state that is not disabled.

    

11. Once the Advantage+ state for the campaign is enabled, the Advantage+ Sales/Advantage+ App state on the right will be set to On.

    

12. Next, set up any Advanced Configuration and Optimizations as required.

13. Review the campaign details and Publish your ad.

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​FAQs​​​

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