Sprinklr Gen AI Insights Features

Updated 

Sprinklr provides Generative AI (AI+) capabilities across multiple product modules, including Sprinklr Service, Insights, Marketing, Advertising, Platform and Social. By default, these AI+ features are enabled for all environments.

Global Admins can use the Global Features configuration panel to centrally manage the availability of AI+ features.

This article lists the various Generative AI features across your Sprinklr environment.

Social Listening tracks and analyzes online conversations to uncover customer opinions, preferences, and trends that impact business strategy. The following table gives details on multiple Gen AI features of Social Listening.

Feature Name

Enablement

Role Based Access Control (RBAC)

Visible on Screen(s)

Present in AI+ Studio?

Enabled with AI+ Studio

Conversations > Listening AI+ > AI+ Theme Generation

Theme Record Manager

Yes

Enabled with AI+ Studio

Conversations > Listening AI+ > AI+ Keyword List Generation

Keyword List Creation

Yes

Enabled via Feature DP

Conversations > Listening AI+ > AI+ Drilldown Summarizer

Listening Dashboard,Benchmarking Dashboard

Yes

Enabled with AI+ Studio

Conversations > Listening AI+ > Message Summarizer

Listening Dashboard

Yes

Enabled with AI+ Studio

Conversations > Listening AI+ > Widget Summarizer

Listening Dashboard,Benchmarking Dashboard

Yes

Enabled with AI+ Studio

Conversations > Listening AI+ > AI+ Topic Query Generation

Topic Creation

Yes

Enabled via Feature DP

Conversations > Listening Settings

Topic Creation

No

Enabled with AI+ Studio

Conversations > Listening AI+ > AI+ Topic Query Generation

Topic Creation

Yes

Benchmarking streamlines competitive analysis with AI-powered dashboards, unifying brand and competitor data to eliminate manual aggregation and KPI challenges, and delivering actionable insights for effective strategies. The following table gives details on multiple Gen AI features of Benchmarking.

Feature Name

Enablement

Role Based Access Control (RBAC)

Visible on Screen(s)

Present in AI+ Studio?

Enabled with AI+ Studio

NA

Benchmarking Dashboards

No

Drilldown Summarizer for Benchmarking

Enabled via Feature DP

NA

Benchmarking Dashboard

No

CFM modernizes surveys by making them AI-driven, user-friendly, and self-serve, helping CX teams overcome low response rates, manual analysis, and fragmented feedback loops to quickly generate actionable insights that improve customer experience. The following table gives details on multiple Gen AI features of Surveys.

Feature Name

Enablement

Role Based Access Control (RBAC)

Visible on Screen(s)

Present in AI+ Studio?

Enabled with the Module

NA

Survey Analytics Feed

No

Enabled with the Module

NA

Survey Analytics Feed

No

Enabled with the Module

NA

Survey Response Dashboard

No

Enabled with the Module

NA

Survey Builder

No

Enabled with the Module

NA

Survey Builder

No

Enabled with the Module

NA

NA

No