How to Create Google My Business Column?

Updated 

Google My Business (formerly termed as Google Places) allows you to create and claim your business listings across one or more locations. Your business listing will include business name, location, website, contact details, operating hours, pictures, and reviews. It appears on the right-hand side of the Google search results. Google lets users post reviews on your business listings, which are visible to everyone.

Note:

When using the Google Business Profile (GBP) API, it is common to experience a delay between a review being published and it appearing in the API response. This delay is not an issue with the API itself but rather a built-in behavior of Google's review processing system.

Why Reviews Appear in the API with a Delay

The delay occurs because Google's system must first check and verify each review to ensure it complies with their policies against spam, inappropriate content, and other violations. This process can take a few days, during which the review is visible to the public but not yet available through the API.

Here are some key reasons for the delay:

  • Review Moderation: Every review undergoes an automated moderation process to filter out fake or policy-violating content.

  • System Synchronization: There's a time lag as Google's various systems (e.g., Google Maps, Search, and the Business Profile API) sync and update the new data.

To Create Google My Business Columns in the Engagement Dashboards

  1. Click the New Tab icon  Space Add New Tab Icon. Under the Sprinklr Social tab, click Engagement Dashboards within Engage.

  2. Click Add Column in the top right corner of the desired Engagement dashboard.

  3. On the Add New Column window, search and select Google My Business as a source for adding a new column.ModernEngagement_EngagementDashboards_AddNewColumn_GoogleMyBusiness.PNG

  4. On the Add New Google My Business Column window, select the desired type of column you'd like me to make. ModernEngagement_EngagementDashboards_AddNewColumn_GoogleMyBusiness_ColumnTypes.PNG

  5. After selecting the type of column you want to create, enter a NameDescription, and add Accounts per your needs. Provide other Basic Information for your column. Note that your preview of the column will render on the right side of the window.

  6. Enter Workflow Properties as desired. Workflow properties refer to the properties applied in Sprinklr, either automatically or manually, that determine the message's workflow status, user assignment, priority, Spam designation, and sentiment.

  7. Provide Custom Properties as desired. Configuring additional properties, you can specify messages to include or exclude based on the properties that have been applied to the message.

  8. After you've provided all the details for your column, click Create Column in the bottom right corner to create the new column. Upon creation, your column will be available in the current dashboard.

To Filter Star Rating for Location Reviews in Engagement Dashboards

  1. Click the New Tab icon  Space Add New Tab Icon. Under the Sprinklr Social tab, click Engagement Dashboards within Engage.

  2. Click Add Column in the top right corner of the desired Engagement dashboard.

  3. On the Add New Column window, search and select Google My Business as a source for adding a new column.

  4. On the Add New Google My Business Column window, select the Business Location Reviews to integrate star rating for Google location reviews in engagement dashboards.ModernEngagement_EngagementDashboards_AddNewColumn_GoogleMyBusiness_BusinessLocationReview.PNG

  5. After selecting the type of column you want to create, enter a NameDescription, and add Accounts per your needs. Provide other Basic Information for your column. Note that your preview of the column will render on the right side of the window. Next, select the Star Rating from the drop-down menu. ModernEngagement_EngagementDashboards_AddNewColumn_GoogleMyBusiness_ColumnTypes_StarRating.PNG

  6. Enter Workflow Properties as desired. Workflow properties refer to the properties applied in Sprinklr, either automatically or manually, that determine the message's workflow status, user assignment, priority, Spam designation, and sentiment.

  7. Provide Custom Properties as desired. Configuring additional properties, you can specify messages to include or exclude based on the properties that have been applied to the message.

  8. After you've provided all the details for your column, click Create Column in the bottom right corner to create the new column. Upon creation, your column will be available in the current dashboard.

Note

Star rating gets updated within Sprinklr if the brand's customer goes back and changes it with a new rating.