Metric

Description

Instagram Media Uploads

The number of items that your Instagram account has uploaded.

Instagram Followers

The number of followers that your Instagram account has received.

Instagram Followings

The number of accounts that your Instagram account is following.

Instagram Followers Count By City**

The cities of the Business Account's followers. Does not include the current day's data.

Instagram Followers Count By Country**

The countries of the Business Account's followers. Does not include the current day's data.

Instagram Followers Count By Demographics

The gender and age distribution of the Business Account's followers. Does not include the current day's data.

Instagram Followers Count By Locale

The locales by country codes of the Business Account's followers. Does not include the current day's data.

Instagram Business 28 Days Total Impressions*

The total number of times this profile has been seen (28-day metric), applicable only for business profiles.

Instagram Business New Follower Count*

The total number of unique accounts following this profile, applicable only for business profiles. This is the number of new followers gained. It does not represent a change in the total number of followers as it does not factor in un-follows.

Instagram Business Total Get Direction Clicks*

The total number of taps on the directions link in this profile, applicable only for business profiles.

Instagram Business Weekly Total Impression*

The total number of times this profile has been seen (7-day metric); applicable only for business profiles.

Instagram Business Total Reach*

The total number of times the IG user's media objects (i.e. posts, stories, promotions) have been uniquely viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature, applicable only for business profiles. This metric includes ad and promoted reach.

Instagram Business Weekly Total Reach*

The total number of times the IG user's media objects (i.e. posts, stories, promotions) have been uniquely viewed (7-day metric). Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature; applicable only for business profiles.

Instagram Business 28 Days Total Reach*

The total number of times the IG user's media objects (i.e. posts, stories, promotions) have been uniquely viewed (28-day metric). Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature; applicable only for business profiles.

Instagram Business Total Email Contacts*

The total number of taps on the email link in this profile, applicable only for business profiles.

Instagram Business Total Impressions*

The total number of times this profile has been seen, applicable only for business profiles. This metric includes ad and promoted impressions.

Instagram Business Total Phone Call Clicks*

The total number of taps on the call link in this profile, applicable only for business profiles.

Instagram Business Total Text Message Clicks*

The total number of taps on the text message link in this profile, applicable only for business profiles.

Instagram Business Total Website Clicks*

The total number of taps on the website link in this profile, applicable only for business profiles.

Instagram Business Total Profile Views*

The total number of unique accounts that have viewed this profile within the specified period, applicable only for business profiles.

Instagram Followers Online by Hour*

The number of Instagram User's followers that were online during the specified period. Instagram Followers Online by Hour should be used in combination with Hour dimension and not Time of Day.