SMS (Short Message Service) is a widely used messaging channel that allows businesses to communicate with customers through text messages sent directly to their mobile phones. It is a simple and reliable method of reaching customers, as SMS messages have a high open rate.

SMS offers several advantages:

1. Wide Reach: SMS can reach a broad audience as it is supported by virtually all mobile devices, making it an effective channel for mass communication.

2. Direct and Immediate: SMS messages are delivered directly to the recipient's mobile phone, ensuring direct and immediate communication. Customers can receive important updates, notifications, or promotional messages in real-time.

3. Two-way Communication: SMS allows for two-way communication, enabling customers to respond to messages and engage in a conversation with the business. This facilitates customer support, feedback collection, and interactive engagement.

Sprinklr supports multiple SMS channels:

• Twilio

• Infobip

• Signalware

• SMSGlobal

• Netcore

• Vectramind

• Nexmo

• Avaya