TikTok Reporting Glossary
Updated
Leverage this detailed list of TikTok reporting metrics to generate reports on TikTok campaigns and improve their performance.
Steps to generate reporting for TikTok Business
Click the New Tab icon
in your Sprinklr platform. Under the Sprinklr Social tab, click Reporting within Analytics.
Click Create Dashboard in the top right corner.
On the Create Dashboard pop-up window, enter a Name for the dashboard.
Select Folder and Starter Dashboard from the given options in the respective fields.
Under the Tags field, enter or select appropriate tags for your reporting dashboard.
Click Create in the bottom right corner.
TikTok Reporting Metrics
Category |
Metric / Dimension / Detail |
Description |
Paid or Organic |
Sync Frequency |
Duration |
General Caveats
| Paid + Organic Segregation
| All metrics include both Paid & Organic. Use Unified Analytics for segregation. | Paid + Organic
| –
| –
|
Backfill for Account Metrics | Available for up to 60 days from API call. | –
|
–
| –
| |
Backfill for Followers
| Not available even for 1 day. Follower data is snapshot only. | – | – | – | |
Data Sync Frequency
| Account Level | Syncs every 6 hours. | – | Every 6 hours | – |
Post Level (0–10 Days)
| Syncs every 3 hours.
| –
| Every 3 hours
| 0–10 days
| |
Post Level (11–60 Days)
| Syncs once a day.
| –
| Once a day
| 11–60 days
| |
Post-Level Metrics
| TikTok Video Views | Total number of views. | Paid + Organic |
– |
– |
TikTok Video Views Trend | Views by date of engagement. | Paid + Organic | – | – | |
TikTok Video Likes | Total likes. | Paid + Organic | – |
– | |
TikTok Video Likes Trend | Likes by date of engagement. | Paid + Organic | – | – | |
TikTok Video Comments | Total comments. |
Paid + Organic | – | – | |
TikTok Video Comments Trend |
Comments by date. | Paid + Organic | – | – | |
TikTok Video Shares | Total shares. | Paid + Organic | – | – | |
TikTok Video Shares Trend | Shares by date. | Paid + Organic | – | – | |
TikTok Video Reach | Unique viewers. | Paid + Organic |
– | – | |
TikTok Video Reach Trend | Reach by date. |
Paid + Organic | – | – | |
TikTok Video Watched To Completion Rate | % of viewers who watched entire video. | Paid + Organic | – | – | |
TikTok Video Watched To Completion Rate Trend | Completion rate by date. | Paid + Organic
| –
|
–
| |
TikTok Video Total Time Watched in Seconds | Total video watch time. | Paid + Organic
| –
| –
| |
TikTok Video Total Time Watched in Seconds Trend | Watch time by date. |
Paid + Organic |
– |
– | |
TikTok Video Average Time Watched in Seconds | Average watch time. | Paid + Organic
| –
| –
| |
TikTok Video Average Time Watched in Seconds Trend |
Average watch time by date. | Paid + Organic | – |
– | |
TikTok Video Impressions Percentage By Source | % of impressions by source (needs "TikTok Video Source" dimension). | Paid + Organic
| –
| –
| |
TikTok Video Viewer Percentage By Country | Top 10 countries by viewer % distribution. | Paid + Organic | – | – | |
TikTok Video Saves | Total number of times the video has been added to favorites by viewers | Paid + Organic | – | – | |
| TikTok Video Website Clicks | Total clicks on the website link from users who visited the profile page through this video. Note: The data for this metric is only available for Registered Business Accounts. | Paid + Organic | | |
| TikTok Video Lead Submissions | Total leads collected (e.g., price quotes, newsletter sign ups) from users who visited the profile page through this video. Note: The data for this metric is only available for Registered Business Accounts. | Paid + Organic | | |
| TikTok Video App Download Clicks | Total clicks on the app download link from users who visited the profile page through this video. Note: The data for this metric is only available for Registered Business Accounts. | Paid + Organic | | |
| TikTok Video Audience Retention Over Time | Percentage of viewers still watching after a certain amount of time | Paid + Organic | | |
| Tiktok Video View Percentage By Audience | Distribution of viewers by type - New Viewers, Returning Viewers, Followers, Non Followers | Paid + Organic | | |
| TikTok Video Engagement Likes Percentage Over Time | Percentage of viewers who liked the video at specific points in the video’s timeline | Paid + Organic | ||
Account-Level Metrics
| TikTok Account Likes | Total likes across videos (daily). | Account-Level | –
| –
|
TikTok Account Comments | Total comments across videos (daily). | Account-Level | –
| –
| |
TikTok Account Shares | Total shares across videos (daily). | Account-Level |
– | – | |
TikTok Account Video Views | Total views across videos (daily). | Account-Level | – |
– | |
TikTok Account New Followers | New followers per day. | Account-Level | 24-48hrs |
– | |
TikTok Account Lost Followers | Lost followers per day | Account-Level | 24-48hrs | - | |
TikTok Account Profile Views | Profile views per day. | Account-Level | – | – | |
TikTok Account Followers | Total followers (snapshot only). | Account-Level | 24-48hrs | – | |
TikTok Last 60 Days Follower % By Country | Country distribution (for accounts with 100+ followers). | Account-Level
|
–
| –
| |
TikTok Last 60 Days Follower % By Gender | Gender distribution (for accounts with 100+ followers). | Account-Level
| –
|
–
| |
TikTok Page Followers Online By Hour | Hourly active follower distribution (accounts with 100+ followers). | Account-Level | –
|
–
| |
TikTok Total Subscribe (Page Event) | Total subscriptions on a page. | Account-Level | – |
– | |
Dimensions
| TikTok Video Source
| Source of views/impressions: For You, Follow, Hashtag, Sound, Personal Profile, Other Profile, Search. | –
| –
| –
|
TikTok Hour of Day
| Use this for time-based widget creation in user’s local time zone. | –
| –
|
–
| |
TikTok Audience Type | (New Viewers, Returning Viewers, Followers, NonFollowers) | | |||
TikTok Video Time (Seconds) | Shows the time of the video in seconds. |