TikTok Reporting Glossary

Updated 

Leverage this detailed list of TikTok reporting metrics to generate reports on TikTok campaigns and improve their performance.

Steps to generate reporting for TikTok Business

  1. Click the New Tab icon Space Add New Tab Icon in your Sprinklr platform. Under the Sprinklr Social tab, click Reporting within Analytics.

  2. Click Create Dashboard in the top right corner.

  3. On the Create Dashboard pop-up window, enter a Name for the dashboard.

  4. Select Folder and Starter Dashboard from the given options in the respective fields.

  5. Under the Tags field, enter or select appropriate tags for your reporting dashboard.

  6. Click Create in the bottom right corner.

TikTok Reporting Metrics


Category


Metric / Dimension / Detail


Description


Paid or Organic


Sync Frequency


Duration


General Caveats


Paid + Organic Segregation


All metrics include both Paid & Organic. Use Unified Analytics for segregation.

Paid + Organic




Backfill for Account Metrics

Available for up to 60 days from API call.




Backfill for Followers


Not available even for 1 day. Follower data is snapshot only.


Data Sync Frequency


Account Level

Syncs every 6 hours.

Every 6 hours

Post Level (0–10 Days)


Syncs every 3 hours.



Every 3 hours


0–10 days


Post Level (11–60 Days)


Syncs once a day.



Once a day


11–60 days



Post-Level Metrics


TikTok Video Views

Total number of views.

Paid + Organic

TikTok Video Views Trend

Views by date of engagement.

Paid + Organic

TikTok Video Likes

Total likes.

Paid + Organic

TikTok Video Likes Trend

Likes by date of engagement.

Paid + Organic

TikTok Video Comments

Total comments.

Paid + Organic

TikTok Video Comments Trend

Comments by date.

Paid + Organic

TikTok Video Shares

Total shares.

Paid + Organic

TikTok Video Shares Trend

Shares by date.

Paid + Organic

TikTok Video Reach

Unique viewers.

Paid + Organic

TikTok Video Reach Trend

Reach by date.

Paid + Organic

TikTok Video Watched To Completion Rate

% of viewers who watched entire video.

Paid + Organic

TikTok Video Watched To Completion Rate Trend

Completion rate by date.

Paid + Organic




TikTok Video Total Time Watched in Seconds

Total video watch time.

Paid + Organic




TikTok Video Total Time Watched in Seconds Trend

Watch time by date.


Paid + Organic


TikTok Video Average Time Watched in Seconds

Average watch time.


Paid + Organic




TikTok Video Average Time Watched in Seconds Trend

Average watch time by date.

Paid + Organic

TikTok Video Impressions Percentage By Source

% of impressions by source (needs "TikTok Video Source" dimension).

Paid + Organic




TikTok Video Viewer Percentage By Country

Top 10 countries by viewer % distribution.

Paid + Organic

Account-Level Metrics


TikTok Account Likes

Total likes across videos (daily).

Account-Level



TikTok Account Comments

Total comments across videos (daily).

Account-Level



TikTok Account Shares

Total shares across videos (daily).

Account-Level

TikTok Account Video Views

Total views across videos (daily).

Account-Level

TikTok Account New Followers

New followers per day.

Account-Level

TikTok Account Profile Views

Profile views per day.

Account-Level

TikTok Account Followers

Total followers (snapshot only).

Account-Level

TikTok Last 60 Days Follower % By Country

Country distribution (for accounts with 100+ followers).

Account-Level




TikTok Last 60 Days Follower % By Gender


Gender distribution (for accounts with 100+ followers).

Account-Level




TikTok Page Followers Online By Hour

Hourly active follower distribution (accounts with 100+ followers).

Account-Level



TikTok Total Subscribe (Page Event)

Total subscriptions on a page.

Account-Level


Dimensions


TikTok Video Source


Source of views/impressions: For You, Follow, Hashtag, Sound, Personal Profile, Other Profile, Search.




TikTok Hour of Day


Use this for time-based widget creation in user’s local time zone.




  • A TikTok Business account video is an organic post published through a TikTok Business pro handle. This API enables fetching reach and engagement data for these posts.

  • A TikTok authorized post is a post that an ad account has access to. These posts can then be boosted.