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Actions on the AI Agent Card

The AI Agent Card enables quick access to core actions used to manage and operate an AI agent across its lifecycle. These actions support configuration, workflow creation, deployment, and performance monitoring from a centralised interface.ManageUse Manage to configure, build, deploy, and monitor yo

Knowledge Base Article

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Sprinklr AI Agent Overview

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How to Create and Use Ads Macros

​Macros in Sprinklr Marketing (Ads) streamline your workflow by allowing you to implement multiple changes across entities with a single click. You can create and save macros tailored to different ad entities, enhancing efficiency in campaign management. Automate manual actions instantly across mult

marketing

Advertising

Knowledge Base Article

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Configuration

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Widget Library in Media Monitoring & Analytics

A widget in Sprinklr is a customizable element that provides users with access to visualize and analyze the data. MM&A has an extensive Widget Library consisting of multiple pre-curated widgets designed to cater to various PR use cases. These widgets can be added to your dashboard with a single

Insights

Knowledge Base Article

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Dashboard setup

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Instagram Post Preview Changes

Important UpdatePost previews for certain inbound Instagram posts will be available via a Click to View option starting October 1, 2025.Beginning October 1, 2025, Meta will deprecate the oEmbed API endpoint, which impacts how Sprinklr displays previews for some Instagram posts. For these posts, inst

social

Channels - SES

Social - SES

Knowledge Base Article

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Instagram Post Preview Changes

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Apply Strategy Groups to LinkedIn Ads

You can apply Strategy Groups at the Ad Set level for LinkedIn and automate the management of budget, bid, and creative rotation to achieve your optimization objectives with a minimum cost per action. You can leverage this capability via Ads Manager, Ads Composer, Rule Engine, and Bulk Import.In thi

marketing

Knowledge Base Article

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Compose LinkedIn Ads

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VKontakte as a Benchmarking source

​​VKontakte, VK in short,​​ is one of the biggest social channels in Russia. By having the ability to add accounts from this popular social platform in Benchmarking, you will have a more comprehensive benchmarking experience.​Overview of VKontakte as a sourceSource: VK (VKontakte)Source of data: Soc

Insights

Knowledge Base Article

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VK

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Community Management Persona App

Centralize your engagement and community management efforts by bringing in all your dashboards into the Community Management persona app. You can leverage the persona app overview page to get a top-level summary of how much people are engaging with your brand and your responses. This article detail

Community Management Persona App

Community Management

Engagement - SES

persona app

+2

Knowledge Base Article

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Community Management & Insights

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Book Agent's Appointment Node

OverviewBook Agent's Appointment node in chatbot assists users in booking an appointment by collecting relevant information, such as preferred date, time, and any specific requirements. The node streamlines the appointment booking process and ensures a seamless transition from automated assista

Service

Knowledge Base Article

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Nodes in a Dialogue Tree

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Reporting on Facebook Catalog Ads

Facebook creates different posts for different Products picked from the Product Catalog. In Sprinklr, you can view actionable insights and comments for Products (from Catalog) with the ability to filter and pivot on all product dimensions (category, size, etc.) as well as analyze comments for a part

marketing

Knowledge Base Article

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Reporting & Analytics

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Business Outcome Retry Strategy

Business use caseWhenever outbound calling is done from a campaign, each call can have different call outcomes. Based on the call outcomes, the admin might want to retry or reach out to the customers again.Business Outcome Retry StrategyWhenever a customer and agent are connected and based on the di

Service

Retry Strategy

Voice

Knowledge Base Article

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Retry Strategy

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Google Ads Reporting Dimensions

Leverage this detailed list of all Google Ads dimensions available in Sprinklr's Ads Reporting to gain more insight into your Google Ads. Given below is a list of all Google Ads dimensions, along with their descriptions.Native Dimension NameSprinklr Dimension NameDimension DescriptionDateDateBr

marketing

Knowledge Base Article

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Dimensions

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Ad Comment Moderation Overview

Automate comment moderation and management workflow to analyze conversations proactively, trigger timely responses and eliminate unwanted comments.​Ads on Social Media bring in different types of comments from various people, and Sprinklr can help you see the comments across multiple channels and Pa

marketing

Ad Comment Moderation

Advertising

Knowledge Base Article

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Overview

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View Percentage Workflow Completion

With a visual representation of the Workflow Completion Percentage within the overview tab of the Campaigns and Sub-Campaigns, you can gain valuable insights on the number of completed tasks, the total number of tasks, and the current progress status of the workflow, enabling a comprehensive underst

campaign management

Percentage Workflow Completion

marketing

campaigns

Knowledge Base Article

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Functionalities

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Manage Nodes in a Dialogue Tree

OverviewIn the canvas, you can copy, move, disconnect, and skip nodes. This allows for greater flexibility in designing your dialogue tree, which is especially useful when your tree starts to become more complex.For example, you can easily duplicate a node to create a new branch or move a node to a

Service

Knowledge Base Article

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Dialogue Trees - Overview

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How to Compare Milestone Delays Using Custom Metrics

Compare milestone delays using custom metrics to identify friction in the brand’s workflows and improve the brand’s operations.Use date custom fields as custom metrics in Reporting to identify friction in the brand’s workflows and improve the brand’s operations from the insights gathered through rep

marketing

Reporting

Knowledge Base Article

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Manage Custom Metrics

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Modify Survey

Editing a published survey can introduce risks, such as disrupting data flow or negatively affecting the user experience. To help you manage these risks, the Survey Builder includes built-in safeguards that ensure any changes to a live survey are intentional and carefully managed. These include moda

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Modifying Survey and Version History

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Setting Up Triggered WhatsApp Distribution (Standard & Conversational)

The trigger-based WhatsApp distribution feature enables the automatic delivery of ad-hoc or conversational surveys based on specific events. By configuring predefined triggers from external systems, businesses can automatically send WhatsApp surveys to customers. This approach allows for immediate o

Sprinklr Insights

26.1

Insights

20.10

+1

Knowledge Base Article

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WhatsApp Distribution

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Setting Up Response Custom Fields

Survey Response fields can serve to hold external metadata for every response, which can be utilized during the analysis of the survey results.Business Use CaseCapturing Location-Specific Feedback with Response Custom Fields: Organizations with multiple locations can enhance their customer feedback

Sprinklr Insights

Insights

New Article

20.10

Knowledge Base Article

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Survey Response

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Compose Facebook Placement Asset Customization Ads

Customize your ad creatives for different placements and increase the visibility of your ads for users.While creating a new creative for your Facebook campaign, you can customize your ad creatives for different placements by enabling Placement Asset Customization (PAC). This will allow you to provid

marketing

Knowledge Base Article

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Facebook Ad Formats

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Deep Dive into the Queue Monitoring Screen

The Queue Monitoring screen is a centralized, real-time dashboard that allows supervisors to monitor work queues, view the agents assigned to those queues, and track their current statuses and states.All the queues shared with the supervisor are accessible from the left of the screen. Supervisors ca

26.1

Sprinklr Service

20.7.1

20.10

+3

Knowledge Base Article

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Deep Dive into the Queue Monitoring Screen