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Overview of Data Extracts

Data Extracts are structured datasets that provide raw, event‑level information from different parts of the platform, such as voice interactions, IVR journeys, callbacks, queues, case journeys, macro applications, agent activity and many more. They provide granular, raw event‑level data and metrics

Knowledge Base Article

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Overview

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What is Smart Theme Explorer?

Smart Theme Explorer, powered by Sprinklr AI, enables brands to understand their consumers' unmet needs, and top trends around their brands, products, and/or categories. It will enable you to discover top themes automatically synthesized from conversations using unsupervised clustering. You can

Insights

Smart Theme Explorer

Knowledge Base Article

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Getting Started with Smart Theme Explorer

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Assigning Guided Workflow Ownership

OverviewTo ensure continued access and ownership of Guided Workflows after a user becomes inactive or deleted, Sprinklr supports automatic ownership reassignment using the Secondary User field in User Settings. This enhancement is designed to maintain operational continuity, particularly during offb

Sprinklr Service

New Article

20.10

Service

Knowledge Base Article

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Introduction to Guided Workflows

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What is Photo Text

Photo Text / Optical Character Recognition (text inside the image) allows you to search for keywords inside the images. This can be very useful to detect the presence of your brand mentions where your brand's name is not mentioned in the message but an image is shared with your brand’s name in

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photo text

Knowledge Base Article

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What is Photo Text?

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Why is Facebook important?

Facebook is a social media networking site that allows users to connect with friends, family, co-workers and others, including groups of people who share similar interests. Users can share pictures, videos, articles and opinions with their friends. Here, we explain few reasons on why brands should m

social

Knowledge Base Article

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Introduction to Facebook

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Speech-to-Text Transcription

The ASR (Automatic Speech Recognition) or STT (Speech-to-Text) technology transforms speech signals into digital signals and processes them to generate transcriptions corresponding to the audio as output.Difference Between Standard vs Customized Models for Speech Analytics ApplicationsStandard model

Service

Knowledge Base Article

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Voice Analytics

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Setting Up Custom Dashboard Using Dataset

This module allows you to design personalized reporting dashboards for analyzing survey outcomes based on their unique requirements. It offers more flexibility than the conventional per-question analytics feed, which presents a static, non-customizable perspective. With this feature, you can choose

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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Custom Reporting of Multiple Survey Projects

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Creating a Live Chat Application

You can create a Live Chat application in the Sprinklr Platform. The Live Chat application offers an extensive range of supported languages, including Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Macedonian, Malay, Malayalam, Marathi, Polish, Portuguese, Rom

Service

Knowledge Base Article

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Create Live Chat Application

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Add Users and User Groups to a Queue

Overview You add users and user groups to a suggestion queue to allow them to perform actions based on the provided queue privileges. A suggestion queue admin can add users or user groups in provisioned user or a view permission. Once users are added in the suggestion queue, and

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release:N-A

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Knowledge Base Article

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User Management

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Understanding Journey Statuses

Overview In the journey manager, the "status" column indicates the current state of a journey. Journey statuses help provide users easily identify the current state of a journey.Statuses of a Manual Journey Manual journeys can have one of the below-stated four statuses at any given point o

Service

Knowledge Base Article

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Journey Trigger Settings

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How to Install & Setup the Google Analytics Ads Integration

Google Analytics setup is a straight forward process and it can be done by anyone who has admin access to the Google Analytics account (Google Analytics credentials are required).Please follow the below steps and prepare all the metrics, goals and identify the unique identifiers to have a seamless e

marketing

Knowledge Base Article

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Setting Up Google Analytics

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Styling Survey: Styling in Presentation Mode

Presentation Mode in survey design provides a full-screen, single-question-per-page layout that boosts respondent focus and engagement. This immersive style creates a distraction-free environment, guiding participants smoothly through the survey while preserving a clean, polished look.For the busine

Insights

Knowledge Base Article

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Survey Styling

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Notifications and Email Templates

This article provides a comprehensive guide to managing notifications and email templates for the Reward Engine in Advocacy. It includes details about notification types and email templates and step-by-step guidance on enabling and customising these features to improve user engagement. Email Templat

Advocacy - SES

social

Social - SES

Knowledge Base Article

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Notifications and Email Templates

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Product Insights dashboard FAQs

Get answers to the most frequently asked questions about Product Insights dashboards.Can I share my Product Insights dashboard with external users, i.e. who do not have their accounts in Sprinklr?Yes, you can share your Product Insights dashboards with other users (non-Sprinklr) via External Links.

Insights

Frequently Asked Questions

Product Insights Dashboards

Product Insights FAQs

Knowledge Base Article

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FAQs

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Introduction to Conversational AI

OverviewSprinklr’s Conversational AI is designed to optimise customer interactions by utilising advanced Natural Language Processing (NLP) algorithms to comprehend and engage with customers, thus ensuring efficient communication. Conversational Agents (Chatbots)Conversational agents, often called ch

Service

Knowledge Base Article

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What is Conversational AI

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X Ad Account Permissions

Learn about account-related permissions in Sprinklr and ensure the smooth operation of your advertising campaigns on X. Governance over organizational data and marketing operations plays an important role in today's advertising landscape. Every account that exists in Sprinklr's environment

marketing

Knowledge Base Article

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Setting up Twitter in Sprinklr

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TikTok Ad Account Permissions

Learn about account-related permissions in Sprinklr and ensure the smooth operation of your advertising campaigns. Governance over organizational data and marketing operations plays an important role in today's advertising landscape. Every account that exists in Sprinklr's environment is e

marketing

Knowledge Base Article

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Setting Up TikTok in Sprinklr

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Sprinklr Insights: 26.4 Release Notes

Sprinklr Insights is an advanced analytics platform that helps businesses better understand customer interactions across multiple channels. The 26.4 release brings new features to enhance customer experiences, drive significant business impact, and improve overall outcomes.Data Sources and ChannelsU

Knowledge Base Article

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26.4 Release (27th Mar '26 Onwards)

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Sprinklr Insights: 20.2.1 Release Notes

Sprinklr Insights is an advanced analytics platform that helps businesses better understand customer interactions across multiple channels. The 20.2.1 release brings new features aimed at enhancing customer experiences, driving significant business impact, and improving overall outcomes.Here are the

marketing

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social

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Knowledge Base Article

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20.2.1 Patch (26th Feb '25 Onwards)

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User Creation via User SSO

Creating and managing users can be an effort-intensive process for Admins. Customers can leverage Sprinklr’s self-user creation capability to save considerable time and effort in this process. If the customer has Single Sign-On enabled for user login, they can utilize the response obtained from SSO

marketing

User Creation

Insights

User Creation via User SSO

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Knowledge Base Article

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SSO